Worldwide Golf’s Post

being an VMI evangelist, I especially like this part of Jort's quote: "The goal for 2024 is to strenghten our relations with our partners ...because we can only be successfully together!" #fashionVMI here you can find this more sustainable business model calculated in euro's earned by brand and retail partner: https://lnkd.in/e8J8PyMZ? #VMIbusinessmodels #fashionbusiness #sustainablebusinessmodels

Formula 1 and DHL have agreed a multi-year extension that will see DHL, the world-leading logistics company, maintain their position as the longest-standing Global Partner of F1. The extended commitment is a testament to the unprecedented growth that F1 has experienced over recent years, as DHL continue to support the delivery of Grands Prix and F1 Events around the world as Official Logistics Partner. Significant progress has been made Formula 1 to reach its Net Zero 2030 target, thanks to DHL working alongside logistics experts within F1 to identify innovative solutions to operate more sustainably. This continued collaboration will see the logistics related carbon emissions reduced further in the coming years. Read more about the extended partnership below. #F1 #motorsport #DHL #logistics #sportsbiz #partnership

Topgolf Callaway Brands reported inline 1Q24 numbers and maintained full year EBITDA guidance but lowered revenues by ~ $80MM. Softness in European #jackwolfskin apparel business drove the revenue downshift and offset some notable positives in other businesses: #topgolf - Venue-level margins increased 180 bps despite Same Venue Sales (SVS) declining 7% #callaway - Sales jumped 5% YoY - # 1 U.S. share in Irons, Drivers, Fairway, and Putters - New Chrome Tour balls achieve a record 11% share Despite the improvements, macro weighing heavily and corporate event spending at Topgolf needs to be more stable for the story to attract attention. Still in the penalty box... #pgatour #livgolf

I don't begrudge any single sponsor or event developing a premium/luxury proposition or tie up. Definitely not a partnership to be scoffed at! But "brands are judged by the company they keep" cuts both ways, and while premium and luxury padel is an important segment of the padel market and offering, I find that it dominated the news I see about this burgeoning sport. New luxury club experience... premium racket manufacturer... first-class holiday with coaching experience. Awesome. But where are the community courts being built? Where are the school tie ups? Where are the subsidised access for young or under-privileged entry-level participants? I started my passion for tennis playing on the free tennis courts of Turnham Green and queueing for cheap ground passes at Wimbledon on the first Monday and Tuesday of the fortnight each year. I hope that all padel markets make sure the base of the pyramid, including a broad range of demographics, get the chance and support to fall in love with this game. Sport participation is not my sweetspot professionally, so not sure if in the UK this is a LTA issue, or a Sport England remit or left to individual local government, community initiatives or club goodwill projects, but I sincerely hope that padel doesn't become positioned as an elitist sport because all attention is on the high net worth propositions and opportunities. Simply that is missing a serious trick, alienating and unsustainable for the sport's medium to long-term ambitions and possibilities.

Are you familiar with Topgolf Callaway Brands? You may recognize the name Callaway, but the company is actually a conglomerate that owns several globally recognized golf brands. And yes, what you see in the chart is the massive explosion in golf popularity that occurred during the pandemic. Interestingly, unlike many other pandemic winners, the company continued to grow in 2023 (after the pandemic period). However, in its Q1 2024 report published two weeks ago, net revenue dropped by 2% y/y. Has the turning point finally arrived?

The finalists for the 2024 #FNAwards have been announced! 🏆 Congratulations to all the people and companies that have made the shortlist! 👏 Be part of the #fleet industry's most prestigious and sought-after awards - secure your place now and check out the sponsorship opportunities available #fleetindustry #fleets #fleetmanagement #fleetoperations #fleetsolutions

Platinum Wave Campers is now Platinum Wave Automotive. What do you think of our new branding? Let us know in the comments 💬👇 #platinumwaveautomotive #platinumwavecommercials #platinumwaveleisure #newbranding #transformation

Case Study - Dunlop Dunlop customers were required to purchase Dunlop Tyres and enter our competition through a personality test that determined if they were on-road or off-road customers based on their lifestyle choices. Two fully kitted out Suzuki Jimny's were up for grabs as well as a share of R700 000 in cash vouchers. #gamification #brand #triswick #competition #marketing #digitalmarketing #innovation #campaign

McLaren Racing and Hilton have a 19-year-long partnership. According to a 2018 article in Forbes. Here's how this partnership has stood the test of time since 2005: Hilton understood this: They needed to use Formula One to drive bookings. Despite their scale, they needed to stay ahead of the competition and leverage one thing: Loyalty. It wasn't only about driving awareness of its brand. Customer loyalty schemes became a key area for hotel chains. It puts a premium on loyalty and retention programmes. The more unique the benefits, the greater the chance customers will sign up. They needed to entice travellers to sign up for loyalty schemes and use their points for: 1️⃣ Race suits 2️⃣ Behind-the-scenes tours of the garage 3️⃣ A chance to work for the team at a Grand Prix Along with member-only competitions offering prizes such as ↳VIP trips to races + staying and eating at the place as the drivers. This removed the unpredictability of the team's race results and made it easier to track ROI. Combined with innovative activations like: - 'Sleepover at McLaren' - 'Win the Life of a Formula 1 Driver' And other PR activations. They gained loyalty and interest by nurturing their customers through F1. A couple of things to note: McLaren and Hilton share common brand values. - Hospitality - Integrity - Leadership - Teamwork - Ownership. Along with the objectives for Hilton, Hilton will acquire and retain Hilton Honors members by providing unique experiences. It's a match made in heaven. Render by Vincent Chung

Consolidation in this market is long overdue. The bike retail market is much like the sports retail market 30 years ago. Dominated by small independents. But unlike the sports market the bike brands have supported independents historically. And clearly the product and service requires more hands on support. But I think this is changing with more of these brands going direct, both online and also owning their own stores or having some type of partnership. The other big challenge is that the market is sub scale. Too many retailers and too much product being heavily traded at low margins. Enthusiast customers dominate, which means product is commodified and price driven. A good example of near perfect competition I think. Cycling in the UK needs to be 2x or 3x bigger to support the current retail base, and it’s just simply not because of the lack of infrastructure and a dominant car culture. The sector needs right sizing to reflect the reality. I am optimistic for the longer term as I do believe cycling and micro mobility are going to become mainstream over time.