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Humains Of Advertising #5 I’m a video editor at an ad agency, tucked away in a studio with more screens than a sci-fi movie command center. It makes me feel a bit like Batman in his Batcave—only, I have to fetch my own coffee, and the only signal I get is a relentless ping: "Final cut bhej de". No Batmobile, just me and my rolling chair sliding between screens. I love what I do, but not always how I'm told to do it. My own cinematic visions usually get snipped and clipped under the all-mighty directive of the creative director. So much for directorial freedom, right? It's always about tweaking this case study film or adjusting that ad cut until it fits someone else’s blueprint. And while everyone marvels, "How do you do this?" I'm over here silently screaming for someone to ask, "How do you do—like, actually, how are you doing?" Besides, I've been dreaming of stepping up to direct and produce, to finally bring my own ideas to life. But thanks to the eternal resource crunch, I'm stuck here, a caped crusader without a cape, confined to my desk, stitching away at other people's visions. In PPMs, I feel about as useful as a lifeguard at the Olympics. Everyone's talking shots and scripts, and I'm just the guy who'll eventually make their ideas look good on screen—not exactly the hero at the table, more like the cleanup crew after the parade. Meanwhile, I’ve probably spent more on sunscreen than any beach bum, though ironically, I barely see the light of day. Screen exposure, they say, it’s like sitting under the sun, except it’s all UV and no tan. As much as I stitch clips together, there's no editor around to piece back the fragments of my personal life, which is in quite the doldrums. Relationships, social life, even a simple day off—somehow, they've all been cut from the final version of my current lifestyle. So here I am, the Batman of the editing world, missing Alfred, navigating the dark edits of ad land. Who knows? Maybe one day, my 'final edit bhej de' will echo through Gotham, and someone will finally ask the hero behind the screens, "Hey, how do you do?" Until then, I'll keep on stitching clips, one UV ray at a time, wondering if there's a shortcut to splice back some semblance of normalcy into my life. -Advait Ahuja . . . #HumainsOfAdvertising #AI #VideoEditor #Advertising #Production
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When it comes to Ads Volume is not the answer. The number of creatives don't matter if all look the same and sound same. You have to test different formats and copy • Gifs • Videos • Images • Problem • Solution • Controversial Variety > Volume.
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What are video advertisements? Video advertising is the use of video content to sell products or services. Key takeaways. Video advertisements are one of the most effective forms of advertisements, as moving images are easier for customers to recall than static images or text.
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Personally, one of the things I love about my job is that I have a lot of strings to my bow. One minute I am working with a customer on a case study, the next I am filming and editing a video, followed by a day of designing of graphics for an upcoming social media campaign. Yes I am juggling a lot of plates but it certainly makes for a fun and interesting day. #ContentManager #SocialMedia #Marketing
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With all the different media channels we now have far more creatives, ACDs, CDs, GCDs, ECDs, CCOs and even Global CCOs on a project. So how do you know who did what? Who was the genius and who just happened to be in the same room as the genius? It's not that big a deal until you want to hire one of them. Are you really getting the copywriter who wrote the line, or was that actually the GCD? Did the ACD do the art direction or was he off for a month on paternity leave when that happened? And what happens when you hire the wrong person? https://lnkd.in/gisEPYak
Credit Where Credit Might Not Be Due
https://ben-kay.com
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Did I relate to you, I bet your still watching. You can turn anything into content. I needed a new flash drive, I bought one and turned it into an AD. Not my usual niche but Tech is my thing so let me what you thought of the graphics, sound effects, and editing style. Tell me what you think, be honest I love feedback 💚. #contentcreation #contentcreator #socialmediamarketing #digitalmarketing
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Done with a set of Ad Fresh Creatives? Don't Throw them Away the Raw Assets Just yet! Do This Instead... Get yourself a video editor who can find VALUE in older pieces of content and creative assets and can repurpose them into great ads. This way, you're able to ship more ads or have more to test by making the most of the creative assets that are provided. And this is exactly what I did. Here is a Testimonial Ad I Created from Case Studies at my current workplace. We have lots of great case studies and I didn't see why we couldn't use them to create stellar ads. So I went out of my way and created this in my free time to show them what can be done with the case studies. I was pretty happy with this one.
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Scaling DTC E-commerce brands by increasing their conversion rate & profit margins with data-driven split testing systems that add 6-figures in monthly revenue in as little as 30 days
Don't Copy Improvements From Other Brands You're missing the most important step that makes split testing ACTUALLY work Research. That's why it is the first step of our process when split-testing for 7-8 figure brands We build an insanely valuable knowledge base that helps building - Copy - Creatives - Ad - Video scripts
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Vfx artist & Video Editor || Short-form Content Specialist || 1 Million+ Revenue generated for Clients
AD editing in premier pro
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"🎥 Calling all talented video editors! 🎬 Are you skilled at crafting captivating videos? We're offering 300 INR per minute for quality edits! If you're looking for a job that pays well for your expertise, drop me a DM. 📈 Business owners, listen up! Need affordable Facebook ads or website promotion? We've got you covered. DM us for top-notch digital marketing solutions at unbeatable prices. Let's collaborate and make magic happen! ✨ #VideoEditing #DigitalMarketing #Opportunity"
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Microbusiness Financial, Funding and Growth Consultant
4moSarah Cate Patten