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I've been doing a fair bit of public speaking of late and one of the threads I talk about is brands not adding value with their offering and/or personalising communications with their customers. I read this article about private aviation companies offering F1 Paddock access and it made me think about the added value conversation....again. https://lnkd.in/eA3-A5s9 This is about understanding their audience (not rocket science, fly privately or fly privately to F1 cities at the time of grand prix = interest in F1) and now, with this paddock access, the brand is much more than just a private flight operator. The brand offers an exclusive experience that the client is interested in and in a competitive space this could be the difference in retaining their business. In more every day verticals, when was the last time you received personalised communication from a brand and thought, "that's useful", or even "that's interesting", or even "the brand gets me"? #personalisation #marcom #communication #addedvalue

The Most Studied Golf Shoe—period. SuperSpeed Golf, LLC and Dr. Standifird put SQAIRZ to the test to see just how much golf shoes affect speed and ground force production. The results? Shoes REALLY matter, and SQAIRZ came out on top by a landslide. We believe in proof, not promise at SQAIRZ. That’s why year after year, our shoes are independently tested to prove our performance claims. Watch the full video here: https://lnkd.in/gErEFmJa

You're neither an event planner, nor a mechanic. You've no idea how to schedule guest drive slots, or how to determine the ideal tyre pressure of a McLaren 570S GT4. You do know, that you want to spend time with the people that are important to your business and trust that they will experience a day to remember. We've got your back. #CallThePros #corporateevents #rewardsandrecognition #corporatehospitality #entertainment #motorsport

#GRRhistoric #video. For the years of Millen’s winning runs, Pikes Peak was still a gravel route. These days it’s a paved road, which very much changes the dynamic of this incredible car’s return. #goodwood #goodwoodelevenses The Goodwood Group #autos #autosport #automotive #automotiveindustry #automotiveinnovation #cars #racing #sports #classiccar #classiccars #motorracing #motorsport

Helen Morse replying in a repost as Norton Motorcycles delete many posts that extend a reason for the negativity that surrounds the brand. You first need to define what a loyal customer is in respect to Norton. As a heritage brand they have been one of the most successful in creating brand loyalty but since TVS Motor Company acquired the brand the brand position towards heritage customers has shifted and so many have been left in a precarious position. V4SS and Commando owners from the Garner era have been left with defective and dangerous motorcycles and a brand that has cast them aside and refuses to support them. How does that foster brand loyalty? Take the example of Simon Skinner, he was responsible for design engineering and production under Garner, the volume of defective and dangerous motorcycles produced under his watch is staggering. Then you look at Skinners involvement in stripping V4SS customers bikes, these bikes were trusted to the factory for warranty work, the trust customers placed in Norton was broken, due to financial and supply chain problems they used parts from customers bikes to complete new production bikes they then sold. Would it suprise you that Simon Skinners is still employed by Norton Motorcycles despite the past design, production and the breaches in customer trust? The negative comments on the brand flow from frustration not malice. We are all brand advocates but we have also endured a lot and what to be treated fairly.

Understanding the Angle of Attack in golf is a critical yet often overlooked aspect of the game. Angle of Attack, as defined by the experts at FlightScope, is the angle at which the club's geometric centre approaches the ball, measured just before impact. Known also as arch location strike or angle of approach, the Angle of Attack is not merely a technical term but a cornerstone of effective stroke play. In our latest article, we break down what it is, what a good score is and how you can improve it 🏌️ https://lnkd.in/ep82riXz #golf #golftechnology #golftec #golftech #miagolftech #miagolftechnology #launchmonitor #golftraining #angleofattack

The potential for growth within the Corvette community is limitless, and the foundation for a next-generation ecosystem is firmly established with the 100+ domains, including CorvetteOwners.com, CorvetteReviews.com, and BuyCorvetteParts.com. By harnessing the power of digital transformation, fostering a sense of community, and providing valuable resources, this ecosystem can become the go-to destination for Corvette enthusiasts worldwide. As the Corvette legacy continues to evolve, so too can the ecosystem, ensuring that the passion for these iconic sports cars burns brighter than ever before. #CorvetteCommunity #CorvetteEnthusiasts #CorvettePassion #DigitalTransformation #AutomotiveInnovation #SportsCarCulture #CarLovers #CorvetteOwners #CarTech #EcoFriendlyCars #NextGenEcosystem #CarReviews #AutoTech #CorvetteEvents #CarParts #CommunityEngagement #AutomotiveNetworking #CarEnthusiastCommunity #CorvetteExperience #EcoSystemGrowth

How do you follow up creating the largest non-sporting event in Mercedes-Benz Stadium history a year later? By focusing on content and sustainability. Building on last year’s success with our large airline client, we set out to evolve the onstage program even further – adding next-level engagement and razor-focused messaging. With sustainability, efficiency, and cost-effectiveness in mind, we stored and reused all of the scenic and registration elements which added up to savings for the environment and the client’s wallet! How can BI WORLDWIDE (BIW) help you produce great content with sustainability and efficiency in mind?

A simple and catchy Fly'XYZ' domain name is more likely to be shared through word-of-mouth, which can result in #organic #growth as people tell others about your website. #WordOfMouth #Airport #Airports #Everywhere #AirportMarketing #WordOfMouthMarketing Example: #FlyLGB #LGBairport