Verdiana Bergamaschi’s Post

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Research Director presso Ipsos Italia

🏆 Vodafone's Glastonbury activation is a case study in positively shaping expectations with smart experiential marketing. They didn't just slap their logo on something – they integrated their brand into the fabric of the experience, addressing a key need (reliable connectivity) and demonstrating their commitment to their customers' passions. #BrandExperience #CustomerExperience #EventMarketing #BrandBuilding

Vodafone x Glastonbury: brilliant brand activation

Vodafone x Glastonbury: brilliant brand activation

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