Vegan Trademark’s Post

🚨 The results are in!! 🚨 Vegans and Vegetarians would pay more for products that have vegan certification like the Vegan Trademark. When asked if they would pay more for the product with a visible vegan certification compared to the one without, a huge 75.6% of those that identified as #vegan, #plantbased and #vegetarian said they would be likely or highly likely to pay more. This rises to 77% when its gen z shoppers and 80% for millennials. It just goes to show how important vegan certification can be to make sure your product stands out to consumers. The Vegan Trademark is the most trusted and recognised vegan certification in the UK. It was established in 1990 by The Vegan Society, and has been helping make vegan products more accessible ever since. Registration with the trademark gives brands the confidence to shout about their vegan credentials. Look out for the #VeganTrademark on over 65,000 certified vegan products across the world, including cosmetics, clothing, food, drink, household items, and many more! Find out more about our certification and start your application today: https://lnkd.in/egvzc_y Source: According to Attest surveys completed online for The Vegan Society of 1000 UK and 1000 US primarily non-meat eating adults in November 2023 / 1000 Australian adults in November 2023.

🌧️☔ What to do if the UK weather isn’t being BBQ-friendly? 👇 📢 You can always ‘manifest’ it by grilling some delicious vegan meat substitutes and hope that the aroma inspires the sun to shine through! 🌱🍔 Read our 'Guide to a Vegan Barbecue' to find some interesting brands and tips here: https://lnkd.in/gY-FAzHZ Founded in 2016 with a mission to 'bring real, radical change to people’s everyday diet by providing a plant-based alternative that is genuinely competitive in taste, texture, and satisfaction to animal meat', Moving Mountains has been a #VeganTrademark holder for over 5 years, since the launch of their UK’s first plant-based “bleeding” Burger. “Registering our products with The Vegan Society was important to us as a brand as part of our aim to create excellent quality products that contribute towards reducing intensive factory farming, improving food sustainability, and increasing animal welfare. We chose to use The Vegan Society’s Vegan Trademark on our products because it was easily recognisable to our customers and offered the trust and reassurance we wanted to provide. The advice that they were able to offer us throughout the application process and beyond was invaluable, and we have been impressed with the amount of support available.” Find out more about #VeganCertification here: https://lnkd.in/egvzc_y

The Vegan Society and #VeganTrademark team members had a great time last month volunteering at local animal sanctuaries as part of our organisation's volunteer scheme.

📢 Exciting news coming from Australia! Darebin has become the first Australian Council to endorse the global Plant Based Treaty. 👇 💡 Following Los Angeles, Amsterdam, Edinburgh and Belfast, Darebin Council joins the list of 30 cities, towns and councils to advocate for a shift towards a plant-based food system in line with the Paris Agreement. “I encourage other Australian councils and our region to consider the Plant Based Treaty,” said Darebin Mayor Susanne Newton. “As one of the regions of the world that could suffer some of the worst climate impacts, we should be doing all we can to change our habits for the better“. We are excited to see more cities across the world embracing the treaty. Where do you think will be next? #VeganNews Read more in the comments 👇

We were delighted to be invited to Mizkan’s factories to present the Vegan Trademark to their workforce as part of #FoodSafetyWeek in June. We gave a talk as part of their session on food labelling and claims, along with @Coeliac UK, discussing the importance of third-party certifications and what they mean. 💡Did you know, while the Vegan Trademark certification does account for cross-contamination, it is NOT an #allergen label and so it is really important to look for other third-party certifications such as Coeliac UK if you suffer from allergies. Mizkan value transparency with their product claims and have gone to lengths to register over 50 of their products with the #VeganTrademark across 4 brands. Did you know that some of their staple products that you might be able to find in your cupboard, like Branston Ltd Pickle and Sarsons UK Vinegar, carry the #VeganTrademark? 👇 Do any of these products surprise you or are you maybe thinking ‘What’s not vegan about vinegar?’ - Let us know!

🌍 Denmark's Bold Move: “World’s First” Carbon Tax on Agriculture 👇 Exciting news from Denmark! The country is set to introduce the world’s first carbon tax on agriculture, aiming to reduce emissions by 1.8 million tonnes of CO2e by 2030. This ground-breaking move, expected to be formally approved by the Danish parliament in August, represents a significant step towards a greener future. If approved it would mean that, from 2030, a tax of DKK 300 per tonne CO2e would be introduced on livestock emissions, increasing to DKK 750 per tonne CO2e by 2035. This initiative not only supports the green transition but also underscores Denmark's commitment to sustainable agriculture. The proceeds raised by the tax during 2030-31 will be returned to the industry to aid the green transition. The tax is expected to reduce emissions by 1.8 million tonnes of CO2e by 2030, enabling Denmark to achieve its legally binding target of cutting emissions by 70%. 🔗 Read more here: https://lnkd.in/gUW4u9vv #Sustainability #ClimateAction #VeganTrademark #VeganNews

💡 Many factors influence our diets with new research predicting a radical change in the food we eat in the UK over the next 30 years. The global vegan market is growing consistently and is projected to achieve further significant expansion in the next few years, according to research by several organisations. 👇 🌱 Research conducted by FixOurFood and the University of York on behalf of supermarket chain Co-op anticipates a significant rise in alternative proteins as consumers become more health-focused and flexitarianism grows in popularity. 🌱 According to the 2022 Vegan Food Market Report conducted by Fortune Business Insights, the global vegan food market, which was valued at $23.31 billion in 2020, is projected to grow to $61.35 billion by 2028. This growth has been experienced by many #VeganTrademark certified products and businesses: 🌱 In February 2024, leading up to Valentine’s Day, Tesco sold an “unprecedented” 100,000 meat-free steaks (source). 🌱 In 2023 vegan fried chicken brand VFC launched their products in 600 Marston's pubs across the UK (source). Check out our 'Vegan Industry Insights' newsletter 👀 to stay up to date with the latest news and developments on all things vegan in business: https://lnkd.in/dXcfuThu #VeganNews #AlternativeProteins #VeganProtein

In recent years the vegan industry has continued to see global growth. At the Vegan Trademark we’ve seen that with the impressive rise in our certification program - with almost 70,000 products now certified across the world. 🌎 The vegan economy is made up of a diverse range of companies, from small start-ups focusing on creating purely vegan brands, to large conglomerates adding vegan products to their existing offerings. But the real driving force behind these vegan products comes from the people who see the value in making products that are kinder to animals. 🌱 The entrepreneurs and decision-makers in the industry have faced challenges, from financial risks to connecting to their audience through creating the right messaging. Their journeys often involve significant personal and professional shifts, driven by a passion. But what led them to take the leap? Was it simply down to consumer demand creating more opportunities or were they on a personal value-led mission? 🤔 Have you transitioned to the vegan industry? We want to hear from you! Let us know in the poll below what inspired your transition and tell us your story in the comments! #Vegan #VeganIndustry #VeganTrademark

What impact has the motto “making plant-based foods the obvious choice” had on #VeganTradermark holder Upfield? Significant financial growth and reduced emissions, according to their 2023 Financial & ESG Summary. Alongside its existing #vegan offerings, the company pledged to make its portfolio 100% plant-based in the coming years. They have shown their commitment by removing the small quantities of animal ingredients currently present in some products and working to “make plant-based foods the obvious choice” through initiatives such as the #makeitplant campaign. And the results speak for themselves! Upfield achieved net sales of €3.3 billion for the calendar year 2023. They also reduced the amount of greenhouse gas emissions released in production by 13.5% compared to 2022 as part of the company’s sustainability achievements. “2023 was a milestone year for Upfield as we accelerated our efforts to shape a more sustainable food system through our performance, world-class innovation, and culture,” said David Haines, Group CEO of Upfield. “With our clear purpose and plant-based focused strategy, we are committed to sustainable growth and providing products that are better for people and the planet.” 👉 Read more here: https://lnkd.in/emyJd_Nt #VeganNews

Vegan is always in fashion! The global women’s #VeganFashion market was valued at USD 380.97 billion in 2022* and has only continued to grow. The Vegan Society’s Vegan Trademark has over 9,000 fashion products registered - helping to make shopping for #vegan fashion more accessible to everyone. One of the innovative fashion brands proudly showing off their #VeganTrademark certification is Shone. Utilising unconventional knitting techniques, Shone brings forth beautiful, bold, and comfortable designs, debunking the misconception of traditionally dull and uncomfortable knitwear. Shonagh Murray, Shone Founder, shared her experience of certifying her products with the Vegan Trademark. "The Vegan Trademark application process was incredibly thorough, and through it I learnt even more about the production of the materials I was using. The Vegan Society has been incredible to work with. Not only have they supported and guided me through every part of this process, but achieving the Vegan Trademark means I have new opportunities and exciting access to some of the best online marketing to help me connect with new customers and network with other businesses. As my brand and designs evolve, I am only learning more about their potential. With amazing opportunities coming from all angles, such as creating a bespoke gown for RuPaul's Drag Race, I know this is just the start of the story for Shone and it's one that I'm excited to share alongside The Vegan Society.” *Source: https://lnkd.in/eq3Emd8Z. #Testimonial