I had a wonderful time speaking at Globes's #MADHEAD conference. It was an amazing opportunity to share insights and learn from the great minds I shared the stage with ⭐
The annual 'MADHEAD' marketing and advertising conference, hosted by Globes on Thursday, brought together senior professionals from Israel's marketing, digital, and advertising sectors. The event featured discussions on key marketing and branding initiatives both locally and globally. Uri Pearl, Papaya's Head of Marketing, participated in the discussions and presented Papaya's strategy for entering new markets. Currently, Papaya is working on its UK market entry strategy, balancing investments between brand and performance. The company has initiated research to determine the optimal approach, revealing that a long-term focus on the brand, with an emotional connection, outperforms a short-term focus on performance in business metrics. Read more about it here: https://lnkd.in/dntQ9Rne #MADHEAD
A breath of fresh air
❤️🩷
🔝👏🏻👏🏻
אלוף גאווה
תותח 🙏🏼
King 👑
Awesome! 💪
Super 🎯
Exciting!
Strategic comms, content & PR pro
4moהיי אורי פרל מפאפאיה, אני הילה פרל מפאפאיה גלובל 🍍