Uri Pearl’s Post

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Head Of Marketing at PAPAYA

I had a wonderful time speaking at Globes's #MADHEAD conference. It was an amazing opportunity to share insights and learn from the great minds I shared the stage with ⭐

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The annual 'MADHEAD' marketing and advertising conference, hosted by Globes on Thursday, brought together senior professionals from Israel's marketing, digital, and advertising sectors. The event featured discussions on key marketing and branding initiatives both locally and globally. Uri Pearl, Papaya's Head of Marketing, participated in the discussions and presented Papaya's strategy for entering new markets. Currently, Papaya is working on its UK market entry strategy, balancing investments between brand and performance. The company has initiated research to determine the optimal approach, revealing that a long-term focus on the brand, with an emotional connection, outperforms a short-term focus on performance in business metrics. Read more about it here: https://lnkd.in/dntQ9Rne #MADHEAD

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Hila Perl

Strategic comms, content & PR pro

4mo

היי אורי פרל מפאפאיה, אני הילה פרל מפאפאיה גלובל 🍍

Inbar Asif

Director of Product at Papaya | Ex Playtika | Product & Strategy | Leadership | Columbia University | Women2Women8200

4mo

❤️🩷

Ori Zifroni

Head of Strategy at dentsu Israel

4mo

🔝👏🏻👏🏻

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אלוף גאווה

Moran Doron

Technical Recruiter | HR Specialist | Consultant

4mo

תותח 🙏🏼

Hanan Kamir

CEO at KAMIR | Strategy | Communications | Crisis Management | PR

4mo

King 👑

Roman Ismagilov

13+ years of experience in b2b sales, publishing deals and platform relations

4mo

Awesome! 💪

Liran Kaplan

Brand Strategy Lead at PAPAYA | Brand Marketing

4mo

Super 🎯

Dan Livshitz

Empower the Future with Cutting-Edge Technology

4mo

Exciting!

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