Young Urban Dwellers Want Adventure Too!
UPROXX Studios and Toyota Tacoma are proud to announce the 10-Mile Challenge, a new series pushing city dwellers to find adventure close to home. When we say, “We are outside,” we really mean it!
“There’s an entire generation of young adventurers living and working in our cities,” says Steve Bramucci, Senior Director of Creative Solutions for UPROXX Studios. “At UPROXX, we want to support them with tools, tips, and destination guides.” The Toyota Tacoma stands as a fearless accomplice in these adventures.
With 86% of Americans living in urban areas and that number rising, city folks crave adventure. Despite economic concerns, 59% of U.S. adults plan to keep or increase spending on fun activities. The 10-Mile Challenge is perfect for those who want to explore without breaking the bank.
Together, Toyota and UPROXX want to support spontaneous adventurers in their pursuit of life-affirming experiences. Wherever you are – Atlanta, LA, SF, or anywhere in between – take the 10-Mile Challenge and see what adventures are right around the corner.
S/O Margaret Emerson, Stephen Bramucci, UPROXX STUDIOS, Jeff Mazzacano, Rich Antoniello, Chris Gironda, Kris Maske, Steven Vasquez, and many more!
👏🏼👏🏼👏🏼