Graeme Jack, Head of Bravado APAC, UMG's merchandising arm, recently spoke to Andrew McMillen, National Music Writer at The Australian. They discussed the rise in popularity of band t-shirts, and how they’ve become more accessible through Bravado providing a mix of designs and price points to major retailers across the country. Graeme also talks through the collaborative process of working with artists. https://lnkd.in/evJFJ4Xm
Universal Music Australia’s Post
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If you're a gigging artist not selling merch... you need to read this 👇 There are 5 reasons why music merch is essential for every artist.... 🔎 Amplify your brand identity One of the most obvious but under-appreciated reasons why you should sell merch is the fact that it’s a great tool for building brands. It’s a tried-and-tested way to showcase your logo, artwork, and artist motifs in a format that’s worn over and over again. 💰 Generate Additional Revenue Streams As a gigging artist, money can be tight. You’re spending a lot of money on putting on a show so a little extra change can go a long way. Selling physical products at your show, and online, is a great way to monetise your fan base whilst giving value back to them. 🤝 Forge Deeper Fan Connections There’s nothing like the T-shirt of your favourite artist to forge a connection with a random person in a cafe. Undoubtedly, music merchandise creates a deep connection not only between fans, but also between you (the artist) and the fan. ⚡️ Enhance Your Concert Experience Part of the beauty of a live concert is bagging music merchandise before or after the show. Therefore, merch is a good way to enhance the concert experience and give fans something that they can take home with them that reminds them of that concert. 🚀 Expand Your Reach and Visibility Music merchandise extends your reach beyond the confines of a venue. It can serve as an icebreaker among strangers, a talking point at an awkward party and, above all, it's a powerful form of free promotion. #musicindustry #musicmarketing #musicbusiness #merchandise
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🚨 Sad News for Music Lovers: Sam Ash Music to Close All Stores 🚨 I bid farewell to Sam Ash stores as a conductor. Their 100 stores have been a cornerstone for musicians and enthusiasts, offering everything from instruments to expert advice. But amidst the outpouring of nostalgia and fond memories here on LinkedIn, let's have a reality check and look at some factors behind this closure. 🏢 Insulated Family Business: While Sam Ash built a legacy as a family-run business, their insulated approach may have left them vulnerable in today's rapidly evolving retail landscape. Was there enough adaptation to meet changing demands in an era dominated by tech-savvy consumers and digital experiences? 🎪 Showroom Versus Salesroom: It's great to have a lot of products, but at the end of the day, it is about selling the merchandise. Many music stores boast that their crews are musicians, but if those same people can't afford the merchandise without good retail sales training, the merchandise will sit. How can retailers strike the right balance between showcasing products and driving sales effectively? 💡 Modernization for a Savvy Consumer: The retail music landscape has transformed dramatically over the years, with consumers expecting immersive in-store environments. Were Sam Ash stores updated to match the expectations of a more discerning and digitally-connected audience? Controversial Reflection 👉 : Reminiscent of Joan Rivers' bold humor, let's reflect on a poignant moment after Karen Carpenter's tragic passing. Rivers provocatively quipped, "Oh, grow up. How many of you purchased her albums in the past ten years?" Does support without purchases mean anything when there are employees and rent to pay? Let their closing be a cautionary tale to other retailers and National Association of Music Merchants - NAMM. Let's rally behind the broader music community. Whether it's supporting local music shops, independent artists, or educational programs, let's ensure that the spirit of music lives on. #SamAsh #RetailTrends #MusicCommunity #Adaptation #JoanRivers #RetailEvolution #SupportLocalMusic #LITrendingTopics
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On Friday, I had the opportunity to sit down with Nate Delesline III from Industry Dive, where we discussed the closing of Sam Ash Music's brick-and-mortar locations. My initial reaction was one of sadness as a consumer and former music manager; this store has meant a great deal to me and the artists I have managed over the years. Many of the instruments and pieces of equipment that I used to build my first home studio came from this very store. Beyond these feelings, I also shared several other thoughts with Nate, including: 🎶 The downfall of Sam Ash Music's retail operations can be attributed to several key factors. High operational costs associated with maintaining multiple storefronts and increased labor expenses due to state-level minimum wage hikes have significantly impacted profitability. Furthermore, a dramatic shift in consumer preferences toward online shopping has also played a crucial role. Additionally, innovative music retail businesses like Sweetwater, which operates exclusively online, have exerted substantial downward pressure on traditional stores like Sam Ash Music. These challenges were further compounded by broader economic issues, such as persistent high inflation, which strained consumer spending on luxury items like musical instruments. 🎶 Despite the closure of Sam Ash Music's brick-and-mortar locations, this is far from the end for the brand. As I mentioned to Nate, I predict that the brand will find a buyer who, much like Bed Bath & Beyond, will restructure the business to better align with contemporary consumer preferences. This could potentially lead to the launch of a more sustainable retail model tailored for today's market. https://lnkd.in/dCBFvmu6
Music retailer Sam Ash to close all stores
retaildive.com
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Communication | Building Bridges Between Brands & Audiences | Social Media | Content Creation & Re-Purposing | MarCom Enthusiast
From Beats to Brands: 50 Years of Hip-Hop Music! An incredible Forbes article that celebrates the 50th birthday of hip-hop and its fascinating journey through music, culture, and marketing. Beyond its musical prowess, hip-hop's impact has transcended borders and boundaries, shaping fashion, language, attitudes, and even marketing strategies worldwide. This genre's influence spans ethnicities, languages, and geographies, leaving an indelible mark on industries. Hip-hop's rise from a South Bronx house party to a global sensation is awe-inspiring. Key things to focus on and learn from the article by Dr. Marcus Collins re: Measurement: "If it doesn’t move your feet, then I don’t eat." – Andre 3000 - The core of marketing is action. Measure what people do, not just what they think. Actions speak louder than clicks. Segmentation: "I don’t walk this way to reinforce stereotypes." – KRS-One Labels like age and gender fall short. Dive deeper into who people are to really connect. Consumption: "I do this for my culture." – Jay-Z. Culture shapes how we consume. Know the norms to drive real behavior change. Hip-hop's journey is a masterclass in moving people and culture from streets to businesses. These lessons are real gold! Article link in the comments. Pic Credit: The Fiftieth Anniversary of Hip Hop #marketing #communication #hiphop #music
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Beyoncé crossing over from R&B to country music, is not just a genre shift—it's a masterclass in business adaptability. Check out this article on the lessons business owners can learn from her bold moves. #BusinessAdaptability #BeyonceInBusiness #EntrepreneurialWisdom
Beyoncé's Country Pivot Teaches Brands These 5 Marketing Moves
forbes.com
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Founder/CEO @ Maestro Media | YPO | Captivating Speaker | Storyteller | Gaming Aficionado | Proud #GirlDad
I vividly recall that scorching summer day back in '94, hanging out with my bestie, Evan Bogart. The sun was beating down, the speakers were thumping, and the air was electric with anticipation. That was the inaugural Summer Jam, where the Wu-Tang Clan, like gods of hip-hop, descended upon us with their lyrical brilliance. Their music, starting with the thunderous beat of C.R.E.A.M. and Ghostface's incisive verses, painted such a lifelike picture of street life that I could almost smell the bodega fries and feel the heat radiating from the concrete. That day marked a turning point. The Wu ignited a fire in my soul, kindling a lifelong passion for hip-hop that has never dimmed. Now, three decades later, they're poised to reignite that flame. Las Vegas, the epitome of glamour, is about to be graced by the finest hip-hop artists the East Coast has ever seen. The "Saga Continues" residency is more than a mere performance; it's a monumental event, a coronation of sorts. RZA, a prominent member of the group, views this residency as a culmination of five years of preparation and hopes it will inspire other hip-hop artists to consider extended performances in Las Vegas. This move by the Wu-Tang Clan is significant as it acknowledges the lasting impact and cultural importance of hip-hop, solidifying its place in the mainstream music industry and entertainment venues like Las Vegas, traditionally dominated by other music genres. #entertainment #entertainmentindustry #entertainmentnews
Wu-Tang Clan becomes first hip-hop act to land Las Vegas residency
latimes.com
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New Post! We break down some of the myths related to music merchandise, including fans willingness to spend beyond ticket prices, treating fans like a marketing monolith, and offering a limited price range of goods. #music #fashion #merch https://lnkd.in/eps-AfRx
The Self-Perpetuating Myth of Bad Merch — musique mode
musiquemode.com
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𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐚𝐧 𝐥𝐞𝐚𝐫𝐧 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐫𝐞𝐧𝐚𝐢𝐬𝐬𝐚𝐧𝐜𝐞 𝐨𝐟 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐦𝐮𝐬𝐢𝐜 𝐚𝐧𝐝 𝐜𝐨𝐮𝐧𝐭𝐫𝐲-𝐚𝐝𝐣𝐚𝐜𝐞𝐧𝐭 𝐛𝐢𝐥𝐥𝐛𝐨𝐚𝐫𝐝 𝐛𝐚𝐧𝐠𝐞𝐫𝐬 𝐢𝐧 𝟐𝟎𝟐𝟒. With the likes of Taylor Swift returning to her Nashville roots and stars like Beyoncé, Post Malone, and up-and-comer Shaboozey seeing mainstream success with hits like "Texas Hold’em," "I Had Some Help," and "A Bar Song (Tipsy)," it’s no surprise that mainstream artists like Lana Del Rey are announcing new albums focused on country. Consider Post Malone; he has made the biggest departure from his trap beginnings with hits like "Rockstar" to the guitar-strumming storytelling hit "I Had Some Help." 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐜𝐫𝐨𝐬𝐬𝐨𝐯𝐞𝐫𝐬 𝐚𝐧𝐝 𝐜𝐨𝐮𝐧𝐭𝐫𝐲-𝐚𝐝𝐣𝐚𝐜𝐞𝐧𝐭 𝐡𝐢𝐭𝐬 𝐬𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐠𝐥𝐨𝐛𝐚𝐥𝐥𝐲? 𝐖𝐡𝐚𝐭 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐜𝐚𝐧 𝐰𝐞 𝐝𝐫𝐚𝐰 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐫𝐢𝐠𝐨𝐫𝐨𝐮𝐬𝐥𝐲 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐡𝐚𝐫𝐝-𝐞𝐚𝐫𝐧𝐞𝐝 𝐦𝐨𝐧𝐞𝐲 𝐚𝐧𝐝 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧? 𝟏. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 In the words of pop music star Dasha, “It’s not talking about unrelatable, high-level things…I feel like that brings a level of authenticity and people are wanting to tap into that again.” It really is that simple: connect your brand to what people can relate to. Show how your product fits into their lives rather than projecting a life they may never lead. 𝟐. 𝐆𝐫𝐞𝐚𝐭 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 Music has always been a way to escape. We connect music with feelings and moments that touch our lives. More than ever, we crave authentic storytelling, and country music is characterized by emotional storytelling that connects the song with the listener. Country music is like bartenders to their customers: great listeners of their problems. 𝟑. 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 & 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 I am by no means an avid country music listener, but I immediately associate cowboys with the genre. The cowboy embodies freedom, individualism, and a connection to the land. It’s no surprise that with our addiction to social media and the rise of AI, more and more people crave a closeness to nature and increased human connection. This might explain why activewear brands have dominated the retail space in recent years. On the flip side, our digital world has removed the barriers for artists to enter new genres, as we are more attuned to liking songs rather than sticking solely to genre-specific tastes. #authenticity #connection #storytelling #countrymusic
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6moI love how these have become more accessible and affecting lately Graeme. There’s always a few in my wardrobe.