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The The R&A's recently released Global Golf Participation Report estimates that there are over 61 million active players globally (excluding the US & Mexico). The top two take aways we found: 📈 At almost 40 million, the number of 9 and 18 hole golfers has seen a 36% increase in the last 10 years. ⛳ Off the course, 35% of participants engage sport exclusively through alternative formats including simulators, driving ranges and adventure golf.   ✍ Our view: Participation is not just a leading indicator of the health of a sport but also of future fandom and commercial value. This is because fan base size is closely correlated with Intellectual Property (IP) value. As an example, in the UK, people who play golf are 7x more likely to be a committed fan of The Open Championship. #participation #sportsfans #sportsdata

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Fearghas Rae

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