Toptal’s Post

We’re ending the week on a winning streak 🎉 Creating campaigns which positively provoke our industry, audiences and clients is no easy feat, which is why our huge successes at the 2024 Festival of Media Global Awards mean the absolute world to us. In the past year some of the most exciting media work in the world was launched by Wavemaker markets, and to have them recognised on a global scale is testament to the talents and hard work of Wavemakers and our clients 🧡 Let’s hear it for the Wavemaker work which won Gold, Silver and Bronze and all that were shortlisted 👏 🥇 The ROI Award: Wavemaker Asia-Pacific, Leo Burnett Group Indonesia and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥇 Best Use of OOH: Wavemaker Spain and Netflix – Georgina’s Billboard Collection 🥇 The Creative Use of Media Award: Wavemaker Spain and Netflix – Georgina’s Billboard Collection 🥇 Best Use of Online: Wavemaker India, Ogilvy India and Mondelēz International 5Star – 5Star is Everywhere 🥈 Best Engagement Strategy: Wavemaker Asia-Pacific, Leo Burnett Group Indonesia and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥈 Best Use of Talent: Wavemaker Asia-Pacific, Leo Burnett Group Indonesia and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥈 Best Use of Audio: Wavemaker ANZ and Paramount+ - Art of Drag 🥉 Best Branded Content: Wavemaker Asia-Pacific, Leo Burnett Group Indonesia and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥉 Best Distribution and Amplification of Content: Wavemaker Asia-Pacific, Leo Burnett Group Indonesia and Mondelēz International Oreo - BLACKPINK in Your Oreo 🥉 Best Use of OOH: Wavemaker Finland and Musti Group – Be Aware of the Dogs 🥉 Best Use of Video: Wavemaker US and Novo Nordisk – Thick Skin 🥉 Best Use of eSports or Gaming: Wavemaker Denmark and Waoo – Love Squad All winners here 👇 https://lnkd.in/eDNw2-PM #FOMG24 #awards #media #advertising

How can brands effectively reach the Olympic audience with connected TV #advertising?   The Olympics is an event like no other. And that’s not just for the athletes who spend four years preparing for the opportunity to represent their country on the world stage. It's also for the brands that use the occasion to reach a massive global audience. The size of the Olympic TV audience is impressive, with over 3 billion unique viewers – almost 40% of the world’s population – tuning in to coverage of Tokyo 2020. For this year’s games in Paris, a billion people are expected to tune in for the opening ceremony alone. But it’s not just the number of people watching that will be so alluring for brands as we approach the 2024 Olympic and Paralympic Games, but also the diversity in gender, ethnicity, age, and interests of the audience. Even people who aren’t usually interested in sporting events are likely to watch the Olympics for patriotic reasons or simply because they enjoy the experience.   https://lnkd.in/gmXgx2Vw     Sabio Holdings (TSXV: SBIO, OTCQX: SABOF) is a technology and services leader in the fast-growing ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue chip, global brands and the agencies that represent them to reach, engage and validate streaming audiences. Sabio Holdings’ companies consist of Sabio – a demand-side platform (DSP) powered through our proprietary ad-serving technology; App Science™ - a non-cookie based software as a service (SAAS) analytics and insights platform with AI natural language capabilities; and Vidillion it’s ad-supported streaming supply side platform (SSP) that includes server-side ad-insertion (SSAI) technology.       #DataAnalytics #Measurement #AudienceInsights #Advertising #tsx #sbio #otcqb #sabof #sabioholdings #appscience

Clinch enhances its Sports API, enabling advertisers to engage with Olympic audiences in real time, offering personalized experiences during the world's most anticipated sporting event. Read the Latest full News - https://lnkd.in/dUkAqVjh #martech #martechedge #advertising #personalization #sportsapi #businessgrowth #innovation #transformation #technology

As on-ground sponsorships emerge as an influential medium this IPL, industry mavericks delve into the intricacies uncovering the growth trajectories, motivations, metrics of impact, and emerging trends that define this dynamic domain. Experts: Vinit Karnik, Head of Sports, Esports, and Entertainment at GroupM South Asia Navin Kathuria, EVP - Integrated Media, Ddb Mudramax Dhruv Jha, Co-Head, Mediabrands Content Studio, India Lakshmi Narayanan B, CMO, CEAT Limited Abhigyan Shekhar, Founder & CEO, Zupotsu Follow the link in comments to know more. #advertising #marketing #expertspeak

The Pinnacle team is here at the NAB show in Vegas this week, where cutting edge tech converges with sports, news, entertainment, marketing and about a dozen other disciplines to form a mosaic of how our culture produces, consumes and activates all kinds of media and content.   It’s hard to sum up all the ideas at play in a short and punchy way, but here are three takeaways from an experiential marketer’s perspective:   Storylines Sports teams and leagues, networks, entertainment brands, universities and corporate marketers are on the hunt for the talent and tools to develop story-driven content from athlete documentaries to episodic podcast shows that reach new online-first audiences with an appetite to go deep. In-house teams are coming up with ever more engaging storylines, slicing those up and spreading them across multiple channels in ways that track with audiences’ media consumption habits and sponsors’ need to authentically embed. Those channels include offline, IRL experiences that strive to meet audiences’ need to experience those stories immersively, which is taking many new forms.   Monetization Extending and monetizing these storylines in new ways is a big part of the conversation: new engaging sponsorable strategies with broadcast sets and programming, drive-to-ecommerce, themed ticketed fan experiences, immersive retail and other experiential tactics are being deployed within and around the content engine to drive new revenue streams and meet audiences where they live, work and play. Endemic sponsors are hyper-aware of authentically weaving themselves into this mix.   Designing Experiences There’s a general recognition that audiences desire an increasing degree of dynamic interaction, so designers and builders of broadcast studios and sets, themed retail, in-stadium fan activations and similar spaces are leveling up with an “activation mindset”. An on-the-fly ability to changeover the look/feel of these spaces to suit different content formats is a hot topic, as is the ability to constantly adapt and extend the life of these investments for long term use.   Just scratching the surface here at NAB 2024, this event remains an annual must-see to stay on top of the media and content landscape. #nab2024 #pinnacleexp #experientialmarketing #experiential #marketing #NAB #eventmarketing #brandevents #brandactivations #broadcast

It's fascinating to witness how technology evolving in the sports industry, especially first hand when it comes to our clients. Lokkaroom's commitment to enabling athletes and clubs to embrace the digital era is remarkable . The versatile suite of offerings, including, membership, merchandise, ticketing, collectibles, and a centralised digital platform, aligns perfectly with the evolving needs and expectations of sports enthusiasts. It’s not just about following the trend; it's about setting it. Lokkaroom's vision to shape the future of sports through digital means is both forward-thinking and inspiring. The potential for athletes and clubs to secure their rightful share of the benefits in this digital landscape is incredibly promising. We're excited to see how Lokkaroom continues to make its mark on the sports industry, bringing fans closer to the action and enhancing the overall sports experience. #lokkaroom #digitalplatforms #sport #digitalsport

dentsu Announces Dentsu Sports International in MENA. DSI MENA will comprise of Dentsu Sports International Commercial, MKTG Sports + Entertainment, and Dentsu Sports Analytics as its core businesses. Tarek Daouk | Charlie Wylie | Olaf Borutz | Echo Li read more: https://lnkd.in/dQyWxHg8 #DentsuSportsInternational #DSI #MENA #SportsMarketing #Analytics #MarketingCommunications #SportsIndustry #adtechtoday

Ellie Norman transformed a “60-year-old startup” in her 4 years at F1. Literally, building a marketing team from scratch.  The challenges were clear. F1 had challenges in an evolving digital landscape. - Staying relevant - Not captivating audiences - Not attracting a younger demographic. - Traditional approaches weren’t enough. Ellie’s approach was fresh and fearless at the time, something that is lacking in today's rinse-and-repeat culture. Through a rebranding strategy, embracing social media, digital content, and eSports. She understood how to engage fans on their own terms. Through her efforts, it resulted in a 📊 Data-Driven Engagement 🚀 Social Media Dominance 📈 Global Fanbase growth 🎮 eSports Revolution 🏁 F1 TV Success What can you take from this? It’s understanding audience behaviour, and thinking about your creative briefs and strategy and how they play a role in sports. There is a need more than ever to challenge the status quo to spark conversation and transformations. She now leads a team at Manchester United as a Chief Communications Officer. P.S. If you think this is interesting, repost it to your network. PHOTO BY ALLEN MCINNIS /Montreal Gazette. #sportsbiz #linkedinsports #fans #motorsports #formula1 #marketing

“Collaborations are lazy marketing” (anonymous CMO) 🤐 This week, a different kind of partnership caught my eye and got me thinking about how I categorically disagree with this comment. Collaborations are given a bad rap when they lack relevance. And we talk a lot about relevance in communications.   But to be relevant, brands need to truly understand the lived experiences of the audiences they want to reach. They need to get the context. The Adidas x Émile-Samory Fofana collab is a great example of this. The parisian born artist, has dropped a line of all white football thobes designed to provide ultimate comfort “from the pitch to the prayer matt”. It’s contextually timely, coinciding with the Euros and ahead of the Olympics in Paris. And it leans heavily into cultural context, breaking down barriers for those who want to participate in a universal love for the game by wearing their favourite strip but in a way that aligns with who they are culturally. Collaborations with context are not lazy. They can connect with communities, driving brand love and loyalty. #Adidas #Brandcollaborations #Culture #PR #Communications