The Robin Report’s Post

The Young Executives Organization (YEO) Conference is back and better than ever under a new name, CStore Momentum. Hosted by Yesway, CStore Momentum 2024 will take place at the Texas Motor Speedway in Fort Worth, Texas, from Sept. 18 – 20. Each year, this conference serves as a resource for young executives looking to learn about the industry through engaging information sessions, interactive workshops and networking events. This year, young executive attendees will get the chance to learn about a multitude of burning issues, spend time with industry peers and hear from distinguished c-store professionals. “As we designed the program content for our 2024 event, it was imperative that we deliver in three primary areas: No. 1: What does operational excellence look like for our event host, Yesway? No. 2: How do we expand actionable learning in key areas like loyalty, foodservice and private label? No. 3. How do we ensure attendees grow as leaders within our industry? I’m happy to say that our retailer content committee put their heads together, and I’d say they really delivered,” said Allison Dean, executive director, NAG Convenience. Learn more about the agenda here: https://lnkd.in/dXacE9Hd

The Young Executives Organization (YEO) Conference is back and better than ever under a new name, CStore Momentum. Hosted by Yesway, CStore Momentum 2024 will take place at the Texas Motor Speedway in Fort Worth, Texas, from Sept. 18 – 20. Each year, this conference serves as a resource for young executives looking to learn about the industry through engaging information sessions, interactive workshops and networking events. This year, young executive attendees will get the chance to learn about a multitude of burning issues, spend time with industry peers and hear from distinguished c-store professionals. “As we designed the program content for our 2024 event, it was imperative that we deliver in three primary areas: No. 1: What does operational excellence look like for our event host, Yesway? No. 2: How do we expand actionable learning in key areas like loyalty, foodservice and private label? No. 3. How do we ensure attendees grow as leaders within our industry? I’m happy to say that our retailer content committee put their heads together, and I’d say they really delivered,” said Allison Dean, executive director, NAG Convenience. Learn more about the agenda here: https://lnkd.in/d-6wNkjU

⏰ Hot Seat: Rise with Retail ticket sales end Wednesday! Get ready to dive deep into the world of retail with industry experts, thought leaders, and peers who share your passion for all things marketing and sales! 🤝 ✔ Gain valuable insights into the latest retail trends. ✔ Network with like-minded professionals. ✔ Get answers to your burning questions. For more details and to register, visit: https://lnkd.in/gapUeMbz #ChicagoMarketing #RetailRising #HotSeatEvent #MarketingInsights

How do you motivate 1500 sales professionals to reach new levels of performance?   A few weeks ago, we successfully helped a valued client introduce a new CEO, communicate a new vision, reward excellence, and motivate 1500 sales professionals to commit to action by adopting improved ways to serve their customers. In collaboration with their senior comms team, we developed a creative strategy which connected every aspect of their National Sales Meeting. Storytelling in the general session set the vision and goals, which were reinforced in regional breakouts. Messaging was strengthened in the trade show where the entire sales and supplier partner ecosystem interacted, traded ideas, and built relationships. Innovative experience design in the trade show activated engagement zones and learning paths driven by an app-based competition. Finally, the awards gala brought it all home by recognizing superior sales performance from the previous year and rewarding the most active participants during the trade show, including top performing supplier partners.  #eventprofs #eventdesign #eventmanagement #experientialdesign #events  

If you're heading to #P2PLive by Path to Purchase Institute, check out our talk on receipt-based first party data insights with Reckitt with Leah Carder & Kalina Deng

Attendee engagement is critical for building meaningful relationships, boosting brand visibility, and driving business results at your trade show, exhibition, or conference. Here are some key insights from a recent conversation between event leader, Katie Minaret, and marketing maverick, Jay Lebo, that will help you keep your attendees engaged at every stage of the event cycle. https://lnkd.in/gEc4yhhC

Less than a week away to get your nominations in for 2023 GTM Awards sponsored by G2 and Pavilion! Nominate or get nominated. Here are the categories: ➡️ Sales ➡️ Marketing ➡️ Customer Success  ➡️ CEO/Founder  ➡️ Team/Company  ➡️ Investors Link in the comments to learn more or nominate!

Looking for the right award? Here are 3 FABULOUS Awards OPEN NOW! 🏆✨ Navigating the sea of awards can feel like a difficult journey, but do not worry, we're here to guide you through it! 🌟 We've handpicked 3 TOP awards currently open for entries that could be the perfect match for your brand's shining achievements. Here's a peek at these fabulous opportunities: The Marketing Society Awards The Marketing Society 📢: Recognised for celebrating the most innovative marketing strategies that drive business success. If you've been excelling in marketing, this one's for you! The UK Customer Experience Awards Awards International 💕: These awards shine a light on businesses that go the extra mile in creating unforgettable customer experiences. It's your time to showcase how you've put your customers at the heart of your business. The International Business Awards The Stevie® Awards 🌎: Open to organisations worldwide, celebrating the achievements of businesses across every sector. If you're making waves on a global scale, don't miss out! These awards are more than just accolades; they're a testament to your hard work, innovation, and commitment to excellence. Entering will elevate your brand, motivate your team, and showcase your achievements on a prestigious platform. #AwardsSeason #BusinessExcellence #CelebrateSuccess

If you want to meet buyers as a new CPG brand... Don't pay for a trade show booth. (The ROI isn't there if you aren't already in distro, IMO) Start here instead... 👉 Go to industry events (bonus: sign up to sample) Marc Nathan, Patricia Menegoto, and Mike Gelb host some pretty awesome meetups 👉 Join industry communities Jordan Buckner's got an amazing one 👉 Search far and wide for industry awards & pitch competitions to put you on the map Startup CPG's Shelfies! NielsenIQ's pitch competition! 👉 Then optimize *every piece of digital presence you have* so you look like one of those cool brands Going trade shows aren't going to give you the connections you want in the early days. Save your cash and play a different game. 🤷♀️ #retailstrategy #cpgbrands #retailsales #expowest #cpg #tradeshows