The Medicine Maker’s Post

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How much change can patients cope with when it comes to their #drugdelivery device? According to Alex Fong, Head of Insight at Owen Mumford Pharmaceutical Services, we need to step away from assumptions on device interchangeability and find out what patients really want. Read more here: https://bit.ly/3zjTTkA

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Alper Hulusi

Head of Market Insights

2mo

True words. Familiarity, trust, predictability, reassurance...all part of the equation when people consider or are presented with a change in injection device.

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