The Premier League’s Post

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We're delighted to announce Guinness as the official beer of the Premier League The four-year agreement, which kicks off for the 2024/25 season, will see Guinness become the "Official Beer of the Premier League", and Guinness 0.0 as the "Official Non-Alcoholic Beer of the Premier League". As the "Official Responsible Drinking Partner" of the League, Guinness will be using its global rights to promote and encourage responsible drinking during the season. Guinness will use its distinctive marketing, creative advertising, and history of activating world-class sports sponsorships to create fun and engaging fan experiences. The partnership will look to support and uplift the football community, on and off the pitch, and inspire new connections between its own consumers and passionate Premier League fans around the world. As the most-watched football league on the planet where games are broadcast into 900million homes in 189 countries, Guinness will bring together the beautiful game and the beautiful pint through its activation of the partnership with the Premier League. In August, Guinness will launch a new campaign platform, and fans will be able to experience Guinness and the Premier League together on match-day across pubs and in retail outlets globally. https://lnkd.in/eD9aGABV Enjoy Guinness Sensibly. 

Guinness becomes official beer of Premier League

Guinness becomes official beer of Premier League

premierleague.com

Max Desoutter

Global Trading & Technology Headhunter @ Durlston Partners

4w

Tear jerking moment this

Rachel Shaw

Partner and Head of the Contentious Trusts and Probate Division at Holmes & Hills Solicitors

3w

Melissa Duncan - ITFC in the Prem which is now sponsored by your favourite beer! What a time to be alive! 😀

Naqib Khan

Event Sponsorship for Civo Navigate - Cloud Computing Reimagined

4w

This means a steep price increase for every pint of Guinness.

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Neil Condie

Financial Accountant @ Phonographic Performance/ Music Copyright Collective

4w

Love Guinness love football, match made in heaven cheers 🍻

JAE E.

Client Strategy | Business Development | Global Staffing

4w

Love it The Premier League! 100% will be having a Diageo #Guinness pint after hours to celebrate! ⚽ ⚽ ⚽

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Abdulaziz (PMP)® Al Qahtani

Stadium Operations,PMP, Data Science, AFC Match Commissioner

4w

it's Haram

Tyler Alabanza-Behard (TAB)

Judicial Law Clerk at U.S. District Courts

4w

An iconic collaboration.

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Vladyslav Pavlyk

Business Development at Cloudfresh ⛅ Global Google Cloud, Zendesk, Asana, GitLab, Okta, Microsoft partner. Implement cloud technologies in your work.

4w

Sounds great, but tastes even better) Сheers!🍺 😂

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Christian Dal Pra

Technical Recruiter at Atlassian

4w

Cathal Rogers looks like we'll be heading over next year

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