The New York Racing Association’s Post

The International Camel Racing Federation (ICRF) has successfully concluded its participation at this year’s SportAccord Global Sports and Business Summit. This gathering is a cornerstone event for sport and industry leaders to share insights and foster global sports development. 🐫 At the summit, ICRF showcased the vibrant and evolving sport of camel racing, discussing innovations, sustainability efforts, and athlete welfare, which are reshaping the landscape of this traditional sport. The federation’s engagement at such a high-profile event underscores the growing interest and potential of camel racing across the sports world. 🤝 The connections and discussions initiated here promise exciting developments for the future of camel racing, highlighting its rich cultural heritage alongside embracing modern sporting trends. 🔔 Follow these developments closely as camel racing continues to make strides on the global stage. #ICRF #CamelRacing #SportAccord #GlobalSports #SportsInnovation #CulturalHeritage #SportsIndustry #SaudiArabia

🏇 The 156th running of the Belmont Stakes Festival takes place from Thursday, June 6, to Sunday, June 9, including 24 stakes races with total purses exceeding $10m. Check out the latest insights and timetable around this weekend's Belmont Stakes, and its dazzling undercard at the iconic at the Saratoga Race Course, alongside the rest of this week's company news ⬇ #BelmontStakes #HorseRacing #SportsEvents #Sportsbetting #NewsletterUpdate

I recently came across an insightful article reporting that Formula 1 has reached a deal to move the Spanish Grand Prix from Barcelona to Madrid starting in 2026. Here are some of the key takeaways: - The race will shift to a new circuit being built around the IFEMA MADRID convention center near the airport. It will host the event each year through at least 2035. - This ends Barcelona's streak of hosting the race consecutively since 1991. With their contract up in 2026, it appears they will lose the race a year early to Madrid. - The Madrid circuit will be 5.47 km with 20 corners and have a capacity for over 110,000 spectators daily, with potential to expand to 140,000 in the future. - F1 projects an economic impact of €450 million annually for Madrid by hosting the race. The move likely aims to tap into Madrid's strength as Spain's premier commercial hub. - The popularity of F1 in Spain has grown tremendously thanks to star drivers like Fernando Alonso and Carlos Sainz. The Madrid race will start a "new chapter for F1 in Spain" per F1 President Stefano Domenicali. - For Barcelona, it closes a 30+ year chapter of hosting one of the most storied races in F1. This was a great overview of the business and strategic factors driving Formula 1's decision to move its Spanish Grand Prix to Madrid. #Formula1 #Sports #SpansihGrandPrix

The The R&A's recently released Global Golf Participation Report estimates that there are over 61 million active players globally (excluding the US & Mexico). The top two take aways we found: 📈 At almost 40 million, the number of 9 and 18 hole golfers has seen a 36% increase in the last 10 years. ⛳ Off the course, 35% of participants engage sport exclusively through alternative formats including simulators, driving ranges and adventure golf.   ✍ Our view: Participation is not just a leading indicator of the health of a sport but also of future fandom and commercial value. This is because fan base size is closely correlated with Intellectual Property (IP) value. As an example, in the UK, people who play golf are 7x more likely to be a committed fan of The Open Championship. #participation #sportsfans #sportsdata

Spring Carnival 2023- with Everest last week and now leading into Caulfield Cup Cox Plate and Melbourne Cup week - this is peak wagering time for Tabcorp. But they seem to have the strategy all wrong - new ads that look like cheap Sportsbet ads that even Ladbrokes Australia are taking the piss out of with clever use of Red v Green. But more importantly why would you think it is a good idea to focus your promotional activity on fixed odds betting. Large fields,iconic races you logically should be luring punters into each way, a quinella trifecta or First Four. It seems the management and the board have an aversion to tote punting - as evidenced by the lack of innovation in this area. Rather than being slowly reactive to the corporates who only have fixed odds (or best tote which is now largely irrelevant) they should be focusing as per the strategic plan and looking to “dominate” racing leveraging off sponsorship exclusivities, race club relationships and iconic races of FTA TV such as the Melbourne Cup. Not the $50 bonus bet every weekend fodder- happy to discuss and commercially debate. Bruce Akhurst Janette Kendall Adam Rytenskild

Calling all swingers 🏌♀️ it's the taking part that counts... In the latest Global Golf Participation Report by The R&A its estimated that there are over 61 million active players globally (excluding the US & Mexico). The top two take aways from the report: 📈 there's been a 36% increase in the number of 9 and 18 hole golfers in the last 10 years ⛳ Where you're more likely to find me...off the course, 35% of participants engage exclusively through alternative formats including simulators, driving ranges and adventure golf. Participation is still a leading indicator for the health of a sport, the direction of future fandom and commercial value, (with fan base size closely correlating with Intellectual Property (IP) value). For example, in the UK, people who play golf are 7x more likely to be a committed fan of The Open Championship. #fanengagement #sports #participation

Cape Launch vs Summer Cup - Different approaches to solve the same problem It's amazing to think that this weekend the two major centres conducting racing in season, the Cape and Gauteng have events that are impressive to go and see. However, it's interesting to note that the Cape launch of HB Kenilworth is attracting as much attention as the Gauteng headline seasonal feature which is the 136th running of the Gr1 Betway Summer Cup. The Summer Cup media events having largely gone outside of the core racing public with major spend or time spent on the national broadcaster, a press launch to non racing people, a draw function, and repetitive social media largely telling us a few things 1. abt the half time show (basically entertainment with a super bowl name) 2. The price of tickets at venues 3. The theme (which has to be explained continously due to the play on words). The logic is interesting. I've always been of the philosophy that one works the system inside out, meaning you go to your base first and then outwards - based on limited budgets or intelligent use of it. Tickets aren't cheap, there are no discounts for TAB Acc holders or sponsor clients and no 'park and ride' facilities. (Also as a side note the feel at the recently completed Gqeberha Algoa Cup Day was completely the opposite where the sports insiders were totally taken care of and so was the community it surrounds. Win-win.) The Cape theory is naturally a soft launch and the more approachable 'come and see' take to largely the insiders of the sport - the already converted, and lesser so to the outer core of newbies - mainly due to the soft launch approach. They are also at the beginning of their sales cycle (or racing season). The two approaches differ for sure. Cape's spend is on infrastructure development first and then when they come, if they like what they see, they come again and so on. Joburg is at the end of their cycle with limited infrastructure development. The two approaches are totally different. But are either completely wrong or completely correct? And which is the better approach? We need both to succeed for the sport to keep growing.

This simple movement clip has over 60 million views across platforms. Why? There is always a combination of factors but I believe the biggest is that viewers can easily perceive how much faster this is than the average person… and it grabs them. Greatness in any form, even a simple burpee, captures and holds attention. A world class 100 meter sprint or a high jump are perfect examples. Grid League unlocks new ways of displaying simple greatness in short clips. It captures millions of eyeballs this way. A percentage of those eyeballs investigate the deeper structure behind the sport and personalities of the players. They become fans. This is our baseline growth model.

London Marathon 2025: 840.318 applications, 2% got a place. What about a ballot for F1 races? I had this conversation on ballots many times in the past. Ballots are a common practice in the UK but not in other countries. Here's how it works: (Ballots meaning you are picked at random) - In major events where demand exceeds availability, a ballot system is implemented to provide everyone with a fair chance. - If you win the ballot, you can secure a spot or purchase a ticket. 2 examples: - 𝗪𝗶𝗺𝗯𝗹𝗲𝗱𝗼𝗻:  Winners of the ballot get the opportunity to purchase tickets at face value. - 𝗟𝗼𝗻𝗱𝗼𝗻 𝗠𝗮𝗿𝗮𝘁𝗵𝗼𝗻:  Winning the ballot grants you the chance to participate in the race. There has been considerable debate surrounding F1 ticket availability and costs lately. What about allocating a percentage of tickets through a ballot system? It could be beneficial for many European races where ticket prices are prohibitive for numerous fans, or sell out quickly. I think it could be a great way to give fans a fair chance. What are your thoughts on this? P.S. Anyone in my community that got a place to 2025 London Marathon? I was one of the 840.318 applying, but it was not time for me. My running buddy got a place though, so happy for him! #Ballot #SportsMarketing

From The Squash Courts of the 80’s to the Padel Courts of the 2020’s: A Sporting Evolution Across Decades but has the Lifestyle and Brands aligning with them evolved… The 1980s marked the golden era of squash, featuring in the movie “Wall Street” with its fast-paced rallies and intense competitions during your lunch hour captivating audiences worldwide and featuring brands such as Cartier, Gucci and Porsche Cars GB Ltd. Fast forward to the 2020s, and a new player has emerged on the scene: Padel. Played at the tranquil “Hurlingham Club” Alfred Dunhill Padel Classic features teams from the city and partner brands Pragnell, Aston Martin Lagonda Ltd and or course dunhill. While squash held its reign in the 1980s as the king of indoor racquet sports, the 2020s have ushered in a new era with the ascent of padel. From the accessibility of courts to the dynamics of the match play and the social vibe, padel brings a fresh perspective to the world of racquet / padel sports. As padel continues to soar in popularity, it stands as a testament to the ever-evolving landscape of sport and lifestyle pursuits and the brands they attract. #luxury #luxurylifestyle #luxurybrands #partnership #hospitality #padel #sport