The General®’s Post

Dive into the sports agencies behind the 2024 NBA All Star game. We used data from Booking Agent Info to research and find out the sports agencies representing this years all-star players. CAA Sports leads the pack, representing a striking 26.9% of top-tier talent, followed by Klutch Sports Group with an impressive 15.37%. Not far behind, Octagon and WME Sports each secure a strong 11.54% share, showcasing the competitive edge in the agency arena. 🏀📊 All-Stars Julius Randle and Joel Embiid are both included here though they won’t be playing in the game due to injuries. Trae Young and Scottie Barnes will be playing in their place, and they are also included here. It’s not just a game of points and plays, but also one of strategy and representation. This chart is your courtside ticket to the behind-the-scenes action of the NBA All-Star 2024. Follow Booking Agent Info for more insights like this #NBABusinessMinds #SportsAgency #AllStarStats #bookingagentinfo

🚨 Show me better campaign connecting Fans x Brands x Media and Sport. Take your time. ➡ I'll wait. ⭕ Context: Instead of sinking millions into endorsements with football giants, Burger King found an brilliant alternative: discovered Stevenage F.C., a team struggling in the lowest tier of English football 🏴󠁧󠁢󠁥󠁮󠁧󠁿 and decided to sponsor them. The logo on the t-shirts meant... it would be featured in the world's most popular ⚽ video game that time, #FIFA 20. This led to the Stevenage Challenge, where gamers were encouraged to sign top-tier players to Stevenage, score goals, and earn free BK rewards 🕹 🍔. ⭕ The result: Tens of thousands of pieces of user-generated content featuring Ronaldo, Messi and Neymar sporting the Burger King logo. At absolutely no cost to them. ✖ Creative idea transformed a little-known team into a massive online sensation. 🔥 This campaign is too good to miss! Old but gold

Shocking Truths About Sports Stars’ Attitudes! 😯🏈 Dive into the gritty reality of player behavior in sports! This video addresses inflated egos, discusses team performance, and breaks down what really matters on the field. Don’t miss out on the critical insights and engage with us! #SportsReality #PlayerAttitudes #TeamPerformance #SportsInsights #RealityCheck #AthleteLife #SportsAnalysis #EngageWithUs #FootballTalk #BehindTheScenes

#SuperBowl LVIII 🏈 : While the big #game was being played, a parallel competition was taking place during the commercial breaks. #Brands have been vying for the top spot with the most talked-about ad from the early years of the Super Bowl broadcast on TV, and the competition has only grown in scale, creativity, and impact. These ads are more than mere entertainment; they serve as a cultural barometer, reflecting the values and sentiments of society and consumers today. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis. We identify the top brand values and archetypes, viewer sentiments, and social growth for each commercial. Swipe through to read more, and let us know which ad you thought stood out this year 📺 #superbowl58 #superbowlads #ads National Football League (NFL)

MLB is back in Toronto later this month - which means it's time to put yourself where the crowd will be. Everyone knows that live sports = increased foot traffic in venues that show games. Especially as sports bars continue to have a resurgence over lonely streaming. At Roar Communications, executing strategies that engage your audience where they are likely to be is exactly what we do. Our digital tabletops and bar tops, coupled with our drive to deliver data-driven media strategies in the out-of-home advertising space, can help position your brand in front of the right people at the right time. We have extensive experience in coupling lifestyle products with environments that cater to lifestyle - which makes you more likely to gain a new consumer, sooner. If you want to be sure you can capitalize on the big games this season, visit our website to learn more. Go Blue Jays (sorry, Red Sox)! 🇨🇦 #RedSox #BlueJays #Toronto #MLB #Baseball #Advertising

"Sports content sits at the epicenter of today’s media landscape. Three key factors drive its value: real-time engagement, a vast and diverse fan base, and consistent predictable scheduling." - Patrick Whitesell, Endeavor Group (UFC, WWE, WME Sports, ATP Tour Miami Open, Barrett-Jackson, OpenBet) executive chairman Sports has an unmatched ability to engage viewers and fuel media consumption. Sports cultural value remains irreplaceable. In today's increasingly fragmented media world, sports value is growing. #sports #advertising #effectvinsights #media #engagement

The 'happy compromise' I've been mentioning between Free TV & Streaming (Paid) is now going to be mainstream. This is the SAME PATTERN, I followed as a WWE viewer in the 90s: Firstly, a little background: In the 90s, 'Raw' was on USA Network (mostly) on Mondays, which was a paid cable channel. Smackdown was on a free to air channel on Thursday on "UPN" at the time. (A CBS corporation channel.) Eventually after a lot of nagging from my side, I convinced my parents to buy cable TV. I was able to watch WWE shows live + the rest of my family had their own options of Entertainment to view. (Justified purchase) -------------- I bet Netflix is hoping for the exact same actions as the above scenario in modern times. A great Smackdown episode on Friday (Free TV) which hooks viewers enough to pay & watch their flagship show on Mondays. This time viewers will have to subscribe to Netflix for that privilege. A couple of issues, I see this time around from my POV: 1. Social Media (Free) has virtually ruined the hook/incentive for some viewers to pay. i.e. WWE Raw highlights / key moments will be free to see on social media. It ruins the need to watch live, when several account creators go ahead & tell + show you what happened on Raw. 2. Streaming Piracy - It is everywhere these days. This time around many of those who do not have the means to get a Netflix subscription WILL opt this route. Streaming Piracy seems to get easier and easier, year on year. (Lots of social media accounts are freely giving this info away.) ----------------- As a casual WWE fan, owning a Netflix subscription are you excited for WWE Raw to be on the platform? #OTT || #Streaming || #Media

Want to maximize your revenue during sports events?💰 Discover how the right ad formats can make all the difference! We provide strategies to engage sports fans and boost your ad performance this season. 🚀 Learn more: https://bit.ly/3zuZc0o #SportsSeason #AdFormats #Refinery89 #Sports2024 #AdPerformance

"The Unseen Effort: What drives you to put in the work when no one's watching? This question is more relevant today when every action is done with the thought, "Is it Instagram worthy?". But the truth is, it's what we do in the moments when no one's watching that defines our true potential. Take football for example. Even legends like Messi and Ronaldo, roughly get only 2 minutes with the ball in a 90-minute game. Just imagine- 2 minutes to create all the magic on the field! The remaining 88 minutes? They're running, covering, and preparing for the next opportunity. Similarly, SKY's catch during this WC final is clearly etched in all our memories. What seemed as a "moment of brilliance", was actually the result of taking around 150+ similar catches during the practice training sessions. The same applies to our work. As marketers, we all seek for that one post/ campaign that can go "viral". However the truth is that behind that one viral post lies days and months of consistency and tireless efforts. So, I ask again: How much are you willing to do when no one's watching? Remember, it's the unseen effort that leads to remarkable achievements.

As we gear up for the biggest sporting event of the year, let's not forget the crucial lessons the Super Bowl teaches us about teamwork and unity. Here's why the biggest sports event of the year has important takeaways for businesses of all kinds. #OCSIcoTips #SuperBowl #TeamworkMakesTheDreamWork #BusinessLessons #TeamWork #Unity