The Coca-Cola Company’s Post

Близо 1 милиард лева е добавена стойност от икономическото въздействие на Системата на Кока-Кола в България за 2023 г. по цялата верига на стойността. Всеки 1 лев, похарчен за Кока-Кола напитки, води до 0,75 лева приходи в България. Общият принос се равнява се на 0,5% от брутния вътрешен продукт на страната. 📢 Това са само част от акцентите от анализа на икономическото въздействие на Системата на Кока-Кола в България за 2023 г., които представихме на специално събитие, пред представители на бизнеса, неправителствения сектор и медиите. Bosko Popeskov #TCCC #SocialImpact #Bulgaria Прочетете повече тук: https://lnkd.in/e9M9ydFX

The Coca-Cola Company has been innovating since 1887, when we created a new consumer experience with the first coupon. Nearly 140 years later, our "Create Real Magic" campaign merged AI technology and creativity, putting our brand iconography in your hands. Learn more about how we’re #AlwaysInnovating. cokeurl.com/B3EEA2

We’re proud to announce the extension of our long-standing global partnership with Special Olympics. As a founding partner and big fans of all Special Olympics athletes, we look forward to continuing to support the organization’s mission to showcase the limitless potential of individuals with intellectual disabilities and celebrate the power of sports to bring people together. Read more here: https://cokeurl.com/ADBF73

We are proud to share that Cannes Lions International Festival of Creativity has named Coca-Cola as Creative Brand of the Year – a distinguished honor, unprecedented in our history.     The Lions awards are announced annually and are the global benchmark for creative excellence. Overall, our company’s brands received 18 Cannes Lions. This included our first Grand Prix in more than a decade and five Gold Lions for campaigns such as Recycle Me and Thanks for Coke-Creating.    We congratulate colleagues across the company who have been part of this work, and we thank our marketing partner WPP Open X for their incredible collaboration.     #CannesLions #AlwaysInnovating 

Our iconic contour bottle represents our ongoing commitment to innovation. A marketing breakthrough, the contour bottle is instantly recognizable, even by touch. We continue this legacy of pioneering packaging that evolves alongside technological advancements and new materials. This is also key to our sustainability journey. Lightweight bottles help cut emissions, bottles from recycled materials aim to reduce waste and label-less bottles are easier to recycle. Learn more about how we’re #AlwaysInnovating: cokeurl.com/7027F8

Our drive to innovate ensures you can always enjoy delicious flavor options that keep up with your changing tastes. Since 1886, The Coca-Cola Company has been known for coming up with iconic flavors, and we’re always innovating to create the drinks you love, for any occasion. Our flavor experts even joined forces with AI to create Coca-Cola Y3000, a drink that imagines the future of flavor. Learn more about how we’re #AlwaysInnovating. cokeurl.com/2FA59B

Around the world, we’re building deeper connections through digital in shopper experiences in stores, online and at home. New in Q1: -Across Latin America, digital connections unlocked opportunities for suggested orders to drive sales growth, benefiting more than 3 million outlets. -In India, Coke Buddy allowed retailers to use AI-powered suggested order recommendations using the app. -In Japan's vending channel, the Coke On app has reached over 50 million downloads and accounts for more than 1 million transactions per day. Learn more and view safe harbor: cokeurl.com/F48D30

Innovation is woven into the fabric of our culture, and we have a strong innovation pipeline for 2024 that focuses on consumer needs and bigger, bolder bets across our total beverage portfolio. New in Q1: -Launched the latest Coca-Cola Creation, K-Wave, which celebrates K-Pop fans with an AI-based fan experience to reach younger consumers. -Our best-in-class total beverage portfolio was showcased in the “New Guy” campaign in the U.S. -Continued improvements in taste across our portfolio, including Fanta and Sprite, to meet consumer preferences. Learn more and view safe harbor: cokeurl.com/3502E7