Telly TV’s Post

Buckle up, marketeers. 🤠 Pay close attention to the investment announcement of S4S Ventures in CTV buying platform tvScientific, as your investment decisions and ROI measurement could be improved. This advertising model is a deal maker, as consumers flock to “connected TV” (aka “content platforms). Made me think of my recent years in retail and the discussions on investing in TV, where we challenged media agencies and broadcasters to explore partnerships based on results. “The platform is designed to let advertisers buy CTV on a cost-per-outcome basis, beyond the reach and frequency metrics that long have dominated the market. That includes allowing buys based on cost per acquisition, return on ad spending, sales and post-exposure campaign traffic.” Bon appètit. 📈

Join ElementalTV’s Chief Revenue Officer, Albert Y. & Chief Strategy Officer, Shafi Mustafa on May 29th for a deep dive into how publishers can better understand their audiences from a media buyer’s perspective. Delve into the key concepts of supply addressability, inventory merchandising, and empowering #publishers to sell their audiences effectively at scale for this special OTT.X Webinar on May 29th. If you’re a #CTV publisher, you don't want to miss this opportunity to explore the tools & techniques for effectively merchandizing inventory and driving revenue growth. Click the link for details and don't forget to register! #connectedtv #streamingtv #avod #fasttv #adtechnology #digitaladvertising #ctvadvertising 

It is with immense pride that I announce our latest funding round, led by @S4S Ventures. This investment marks a significant step forward in our mission to revolutionize performance advertising on Connected TV. Joining forces with new investors BDMI, Progress Partners, and existing investors NBCU/Comcast, Norwest Capital Partners, Aperiam, and Hearst Ventures, we're set to accelerate our growth and development. Our mission to revolutionize TV advertising, enabling marketers to buy and measure TV on a cost-per-outcome basis, is now stronger than ever. Our innovative technology/approach not only empowers brands to execute outcome-based media buying but also signifies a transformative shift in TV advertising towards measurable results (which, after all, is kind of the point of advertising, right?). I'm excited about what lies ahead as we continue to challenge norms and drive real results in the industry alongside an incredible team at tvScientific. By opening up TV to performance marketers (9 million of them!), the future of TV looks brighter than ever! https://lnkd.in/ehe_mMbC #ctvadvertising #performancemarketing #ott #tvadvertising

Shoppable TV ads represent more than just a new advertising avenue — they offer a unique opportunity for retailers to connect with audiences in meaningful and measurable ways. As highlighted by our SVP of Retail Media and Data, Claude S., in a recent Retail Week article, the growing interest from retailers in positioning themselves as media owners underscores the need for both creativity and significant investment in technology to create a truly seamless experience. We’re proud to be at the forefront of retail media and shoppable TV ads, helping advertisers, agencies, and retailers unlock the full potential of these innovative formats. The future of commerce media is exciting, and we’re here to help you explore what’s possible. Let us guide you through this dynamic landscape to create impactful experiences that drive real results. If you’re interested in discussing how we can collaborate, let’s connect 👉https://lnkd.in/g8ix8H7N Read the article 👉 https://lnkd.in/d8scGhKf #RetailMedia #CommerceMedia #ShoppableTV #FirstPartyData

📺 It’s time to think about TV advertising in a new way. 🏠 At Hoppr, our CTV platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. 📺 We use behavioural data driven research and combine this with new ultra-premium inventory. We curate an audience that is – for the first time ever – guaranteed to view a brand’s ad on TV. It’s a moment that is audience initiated, when the remote control is in their hand. 💵 Our CTV platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all – including Pay TV operators, Telcos, media agencies, and brands. We’ve connected the dots for the benefit of the whole advertising industry. 📺 The connected solution for a disconnected TV audience that delivers both engagement and attention. 🗣 As Joe Prusz, Hoppr’s CEO, says: “We know that TV remains the greatest medium to tell a story, using sight, sound, and motion. It is only through our tech that households can be targeted with precision, using data insight to curate an audience that is guaranteed to watch the ad.” 👋 You might know about Hoppr already, but our brand has just had a refresh, so we thought we’d take this moment to (re)introduce ourselves. #hopprtv #connectedtv #ctv #advancedtv #tvadvertising #advertising #audienceengagement #behaviouraldata #adtech

 CTV is Booming on Viant's Platform..! Connected TV (CTV) continues to shine as one of the fastest-growing channels on Viant's platform. With its increasing reach and engagement, CTV offers immense value for advertisers looking to connect with audiences in innovative ways. Stay ahead of the curve by leveraging the strengths of both CTV and linear TV in your advertising strategy! AdExchanger #CTV #ConnectedTV #Advertising #MarketingTrends #Viant #LinearTV #AdTech #DigitalMarketing

I am pleased to announce that, through MediaScience's collaboration with Teads, we identified game-changing insights in the fast-paced expanding realm of branding and advertising. This article, published by Teads, explores the utility of Connected/Smart TV (CTV) as an increasingly potent and dependable avenue for brand engagement. One insight we uncovered addressed the use of advertising on multiple platforms. Showing an advertisement on both a CTV and a mobile device boosted brand memory by 67% compared to displaying two ads on the same device. The increase was 200% when compared to showing only one ad. For more information, the article can be found in the comments. What was the last memorable advertisement that stuck with you? #CTV #advertising #BrandRecall

Whether you're looking for performance (sales lift) or brand-building or any other metric in the marketing funnel, Centriply's audience-first, data-driven, multi-market advanced TV solutions get you real, measurable TV ad campaign results that align neatly with your digital campaigns. Curious what that looks like? Take a peek at this brief case study--then talk to us, we'll show you. https://hubs.ly/Q02jdXFJ0 #wefindyouraudienceonTV #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #multimarketTV #media #activation #MediaBuying #reach #attribution #crossscreenmeasurement

Whether you're looking for performance (sales lift) or brand-building or any other metric in the marketing funnel, Centriply's audience-first, data-driven, multi-market advanced TV solutions get you real, measurable TV ad campaign results that align neatly with your digital campaigns. Curious what that looks like? Take a peek at this brief case study--then talk to us, we'll show you. https://hubs.ly/Q02jd-Tr0 #wefindyouraudienceonTV #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #multimarketTV #media #activation #MediaBuying #reach #attribution #crossscreenmeasurement

Some interesting points in this article for me: - 288% growth in FAST -More attention to be paid to emotional relevance and attention measurement in streaming ads, moving away from traditional targeting methods. - Shoppable content.