The stoke is real 🏄♂️ Florence Marine X, the outdoor gear brand founded by World Surf Champion John John Florence, is using Sway packaging! This dream collaboration was sparked by John John’s participation as a Judge in the TOM FORD Plastic Innovation Prize powered by Lonely Whale, championing Sway to our 1st place victory. As part of the Early Adopter Coalition, his brand Florence is now integrating seaweed polybags into their supply chain — starting with the limited edition board short John John will be rocking this summer on Sport’s biggest stage in Tahiti. Thank you Surfer Magazine for sharing this news in such a big way. Read the full article at https://lnkd.in/gSE-2WNW 🌊
Thats the collab spirit we wanna see in the word! Lezz go fam💚🌍
Thank you TOM FORD BEAUTY The Estée Lauder Companies Inc. Trousdale Ventures Emy Kane Tim Silman, MPP, MBA Elle Shaps Bruce Moore Shawn G. Kaitlyn Beck Elpers Dittoe Public Relations for bringing this collaboration to life!
These should be everywhere!! Seaweed polybags, like those developed by Sway, offer significant environmental benefits. They are made from seaweed, a renewable resource that can help clean our seas and balance our climate. These polybags are rapidly compostable, reducing the accumulation of plastic waste and its adverse effects on ecosystems.
Absolutely love to see this. We should have been. doing this all along. 👏
Absolutely fantastic. Loving seeing this amazing brand continue to reach new heights. Congrats! 🤙❤️
Such a great brand collab and the kind of attention Sway deserves.
Such an authentic brand partnership - well done!
Awesome to see this out in the wild!
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This is how you #unwrapthefuture!! 👏 Well done team, we're so excited to celebrate this major milestone!!