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The stoke is real 🏄♂️ Florence Marine X, the outdoor gear brand founded by World Surf Champion John John Florence, is using Sway packaging! This dream collaboration was sparked by John John’s participation as a Judge in the TOM FORD Plastic Innovation Prize powered by Lonely Whale, championing Sway to our 1st place victory. As part of the Early Adopter Coalition, his brand Florence is now integrating seaweed polybags into their supply chain — starting with the limited edition board short John John will be rocking this summer on Sport’s biggest stage in Tahiti. Thank you Surfer Magazine for sharing this news in such a big way. Read the full article at https://lnkd.in/gSE-2WNW 🌊

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This is how you #unwrapthefuture!! 👏 Well done team, we're so excited to celebrate this major milestone!!

Thats the collab spirit we wanna see in the word! Lezz go fam💚🌍

Leah Thrutchley

Personal Ghostwriter for Environmental Specialists & Climate Tech | Investors, Founders, Executives | All online content, newsletters, educational magnets | Capturing your ideas & bringing them to life✍️

4mo

These should be everywhere!! Seaweed polybags, like those developed by Sway, offer significant environmental benefits. They are made from seaweed, a renewable resource that can help clean our seas and balance our climate. These polybags are rapidly compostable, reducing the accumulation of plastic waste and its adverse effects on ecosystems.

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Absolutely love to see this. We should have been. doing this all along. 👏

Benjamin Edwards

Marketing Executive | Brand Impact | Footwear & Apparel Strategy ✦ Nike | Hurley | Converse

4mo

Absolutely fantastic. Loving seeing this amazing brand continue to reach new heights. Congrats! 🤙❤️

Monte Atherton

I help businesses build better brands through visual design.

4mo

Such a great brand collab and the kind of attention Sway deserves.

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Danielle Nuzzo

Strategic Communications Leader | Brand Marketing | PR & Media Relations Expert

4mo

Such an authentic brand partnership - well done!

Brian Dow

Partnerships • Sustainability & Circular Economy • Terra.do Fellow • OPFA Fellow

4mo

Awesome to see this out in the wild!

Melissa Woods

Turning off the plastic tap ⚓️ Innovation | Supply Chain | Circular Business Strategy | Design, Technical & Sustainable Packaging Specialist

4mo

👏🏽💙💙

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