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This one's for all the Moms 💕 ✨ It's Monday! And that means it’s time for another edition of #IconicAdsMonday, where I share an example of stellar #advertising and my appreciation for the art of #marketing. ✨ In honor of #WomensMonth, all of the campaigns I focus on this month will be ads targeting women and/or created as a means to elevate topics around equity for girls and women. So let's start with the first one! Name: "Performance Review" Brand: Chicco Armenia, V.K. International, LLC Agency: MullenLowe U.S. Year: 2016 Why I love it: It was immediately relatable. I could see so many of my friends and family members in this - in fact it felt like the conversations I've had with many of them. The way it drew me in felt authentic, and not overtly pushy by the brand. And yes, I cried. 💫 What did you think of the ad? Did you cry too? 😅 Let me know in the comments below 👇 #Chicco #Marketing #Advertising #MaternityLeave #Ads #GreatAds #MarketingCampaign #Advertisements #Brand #BrandAwareness #Commercial #AdForum

Tune in to this #PowerhouseWomen Episode with Aliza Freud (SheSpeaks Founder and CEO) and Niki Sahni (President of Courage Inc)! #branding #advertisingstrategies #womensupportingwomen

Co-Op Pledges🙌 To Do 'Right By You' As It's 'Owned By You'. The 180-year-old, The Co-op Group🔵, launched one of its biggest-ever campaigns. The bold brand platform ‘Owned By You, Right By You🤝’ is created by VCCP🐻 and highlights Co-op’s membership model as its unique value. Kenyatte Nelson, chief membership and customer officer at Co-op Group said: “At Co-op, we have been proudly🫡 delivering a different way of doing business for 180 years. Now is the time to champion the co-operative model and demonstrate how it provides a solution💡 to many of the challenges we face today. That is why we are on a mission to re-introduce Co-op’s core values and principles to the UK." Read the full story by Creative Salon Worldwide for free. Link in the comments. Girl&Bear Blinkink Carat UK dentsu MullenLowe UK Halpern SomeOne™ Chris Birch Jonathan Parker Flora Kong Simon Mayfield

"Cheers to a year of creativity, growth, and success! 🎉✨ As we bid farewell to 2023, we're thrilled to share a glimpse of our incredible journey. A heartfelt thank you to our amazing team and valued partners. Here's to more achievements in the coming year! 🚀 #PulsePower #InfluencerMarketing #InfluencerMarketingAgency #DigitalMarketing #PulseAdvertising

Today we reveal the results of The Effective 100, showcasing the world’s most awarded campaigns and companies for effectiveness. The trend of focusing on societal issues seen last year continues in the Effective 100, with women’s rights, racism, inequality and social taboos all featuring. The ranking also highlights the consistent effectiveness that the top brands and advertisers maintain with their marketing: this year McDonald's’s is the top brand for the 5th year in a row, and AB InBev claims the top advertiser spot for the 3rd year running. Discover the Effective 100 now: https://loom.ly/otFETNA #WARC #WARCRankings #Effective100 #MakeItWARC #Marketing #Advertising

Team GingerMay is at Adwanted Events ‘The Future of Brands’ today, immersing ourselves in the latest trends shaping the industry. Here are three key takeaways from today's enlightening discussions: 1️⃣ The Changing Media Landscape: Insightful sessions from Simon Frazier of The IPA (Institute of Practitioners in Advertising) and Olya Dyachuk of The HEINEKEN Company, delved into the power of metrics and attention data in fuelling efficiency 2️⃣ Creativity and measurement are complementary: Martyn Bentley of AudienceProject and Peter Grant of Boots UK highlighted the growing importance of balancing measurement and creativity. According to Grant, “we haven’t yet settled on really consistent metrics” but the industry is getting there 3️⃣ AV is here to stay: Discussions led by Vicky Handley of Lloyds Banking Group and Gareth George of RVU explored the everlasting presence of AV in the industry and how, despite tough competition, the platform remains alive and kicking #AdWanted #FutureofBrands #BrandInnovation #AdWantedFOB GingerMay

Check out our latest collaboration with Lubriderm featuring Ivan Hall #influencermarketing #influencerdeals #branddeals #digitalmarketingagency #socialmediaagency

What do you get when you combine the power of zero-party data with the audacity of the mullet? 15,000 free haircuts and a whole lotta new subscribers for Great Clips. See how Marigold made it possible in this Loyalty360 feature. 😎✂️ #MulletMarketingMasters

In it to win it.

Let your brand tell its story without saying a word. 🐯 Partner with Black Tiger Advertising today! 🌐 Visit us: https://lnkd.in/dZpsKaw 📧 For any queries email us: [email protected] ☎️ Contact us: +44 7399646815 #SilentAmbassador #BrandStory #BlackTigerAdvertising #BrandDesign #bbtaa #brandstrategy