SmartPass’ Post

🏳️🌈 These are the four questions I now ask before engaging in any LGBTQ+ advertising campaigns with clients: 1. Have you/your team gone through LGBTQ+ sensitivity training? If not, are you open to doing so? 2. What drives you to advertise to LGBTQ+ consumers aside from wanting to increase revenue opportunities? 3. In what ways does your company support or amplify the voices of LGBTQ+ people beyond advertising? 4. How will you handle pushback should you advertise to LGBTQ+ people? I like to make sure that potential prospects are advertising for the "right" reasons and I'm no longer afraid to turn down business that doesn't feel right. 💰 Today, I turned down a $12K client because he refused to answer the above questions and was solely focused on his financial gain with no interest in learning about or supporting our community. 🚀 If you can answer the above questions and want to put your brand in front of LGBTQ+ consumers, let's chat! #ethicsfirst

By now, brands know that slapping a rainbow on their logo during Pride Month isn’t enough to show support for LGBTQ+ audiences. But has rainbow capitalism evolved? In this blog, we explore a new phenomenon that has taken over queer-focused marketing: the commoditization of drag queens. Tap the link below to read more, and let us know in the comments: do you think drag-washing will become the next performative marketing phenomenon? https://lnkd.in/gK8d7-5m #BoomboxMarketing #Marketing #Pride #PrideMarketing

Making a difference with your media budget has never been easier. 🧡 Discover how UNREP, our curated deal that drives spend to Black, Latin, AAPI, LGBTQ+, and women-owned media companies, helped this independent agency exceed their diverse spend goals. #adtech #digitalmedia #digitalmarketing #advertising #economicinclusion See the full story here ➡ https://hubs.li/Q02lY3x90

Today is #CareerTipThursday, and in celebration of #PrideMonth we have 5 Career Tips for LGBTQ Employees from Forbes: https://bit.ly/3RrcG3E

What do I try to keep top-of-mind during #PrideMonth? Curiosity and openness—everybody sees a slightly different thing, and we see more together than apart. And care—everyone is worthy of that curiosity and openness 👆, just by virtue of being a person. Also, a request for my network: who are the LGBTQ+ strategy and leadership experts that I should be following? Please share their names below, so I (and others) can check out their work!

What a list to be highlighted on with new and old friends! If you're an investor looking for community who identifies within the community, check out what we're building with Queer VC!

🎉 Celebrating Pride 🏳️🌈 How can brands play a part in better-representing people across LGBTQ+ communities through their advertising? Check out our full 4Talks session: https://lnkd.in/eH3CsMGK #Channel4 #Pride #4Talks

LGBTQ+ Creators: Looking ahead now at booking brand deals for Pride Month?! 🏳️🌈 Make sure you start reaching out to brands you’ve worked with before, start sending those emails, refresh your media packs and put yourself out there!  It might seems like a long way off, but for brands who are genuinely interested in working with LGBTQ+ creators during Pride Month, now is the best time to start reconnecting!  #lgbtqhistorymonth #pridemonth #contentcreator #branddeals #influencer

Love is our brand, and we wear it proudly! At Proud Empowerment, we don't just create campaigns – we craft stories of acceptance, celebration, and pride. Our LGBTQ+ marketing expertise isn't just business; it's personal.  We understand the power of representation because we live it every day. #LoveIsOurBrand #LGBTQMarketing #PrideInAdvertising #DiversityMatters #InclusiveBranding Image Description: A purple background image with a transparent portrait of Mandi with a headline text: Love is our brand

DISQO's fourth annual report on LGBTQ+ Advertising in partnership with Do the WeRQ, as promised. Brand marketers learned from missteps last year, and adjusted accordingly. So what do customers expect? As it turns out, nothing less. People notice when brands celebrate, and believe it's important for brands to support the LGBTQ+ community year-round. Round out PrideMonth with a roadmap for authentic and effective LGBTQ+ support. #PrideMonth #Authenticity #Integrity #Advertising #Insights