SKMG’s Post

Recently, The New Yorker asked: “Has there ever been as clear a loser as Drake?”   There was a time when Drake stood out in the world of hip-hop not just for his hit-making prowess, but for his vulnerability. But somewhere along the way, something shifted. Badly. Just look at the outcome of the Kendrick feud. Drake’s fallen out of conversation with his audience, and today’s #COMMPRESS is an instruction manual on how you can avoid doing the same 🍾 https://lnkd.in/gtGf3v6G #kendrick #drake #notlikeus

⏰ Ever seen an alarm clock with this much chonk? 🐱 Our latest #COMMPRESS #MediaDiet features CommBank’s Women in Focus Manager, Nell Barabas, but it also features her chonky cat, Mimi.    If you can draw your attention away from Mimi, you’ll find a sweet number of recommended reads like The Squiz, Women's Agenda and even Diana Reed’s new book, Seeing Other People.    Don’t miss out. Read it in full: https://lnkd.in/gqbUdRw3 Sign up for more: http://eepurl.com/iDu2dQ #chonk #pr #callherdaddy

“When everyone is ‘super’, no one will be.” It’s not just a cracking line from Disney’s 2004 animated classic The Incredibles.  It’s also an easy cue card for brands in understanding trendjacking.    What happens when an initial concept, tagline or phrase becomes so big it loses all meaning?  Find out in our latest #COMMPRESS issue now.   https://lnkd.in/gNkhmD66 #theincredibles #super #disney #marketing

Not all messages are created equal.  Some take on a life of their own… and brands can be anything but demure when jumping on the bandwagon.    Read the latest issue of #COMMPRESS to find out how and when to jump on a trend without coming down with the curse of the cool mom 💅 Better yet find out how to lead culture with a message of your own, rather than riding the coattails. https://lnkd.in/gNkhmD66 #trendjacking #demure #brat #newsletter

🟩 Brat summer might be officially over, but how done is demure? 🎀 Internet culture moves fast. It’s no coincidence that these cataclysmic trends seem to be coming and going at an exponential rate, burning brighter than the sun and then crashing in a pit of mediocrity when the references become inescapable. So when should you jump on board to popular messaging? And when do you distance yourself from it? The latest #COMMPRESS jumps in on – and out of – your favourite trending subjects here and now. Read the issue in full: https://lnkd.in/gNkhmD66 Sign up for more: http://eepurl.com/iDu2dQ #demure #trendjacking #beigeflag #marcuscollins

🧥 One suit, a whole lotta messages 🧥 Yesterday marked 10 years to the day that then US President Barack Obama’s controversial tan suit took the stage. It also marked almost 10 days since Kamala Harris took the DNC stage in the very same-coloured suit. So what can Harris’ choice to playfully nod to Obama’s “scandal” tell us about convention and, more specifically, when to subvert it? Understanding how conventions compose themselves to drive your audience’s culture – and how you can create messages by adhering to or subverting conventions at the right time – can spark very smart conversations. That’s the latest #COMMPRESS. Read it in full:  https://lnkd.in/gXAmqnmx Sign up for more: http://eepurl.com/iDu2dQ #tansuit #brat #bratgreen #convention

There’s digital media consumption and then there’s digital media consumption 📲 Our latest #COMMPRESS features Man of Many’s Scott Purcell, CFA taking on our #MediaDiet and proving what it means to be the co-founder of Australia’s largest men’s lifestyle site. Click the link below for 50 recommendations on what to watch, read, listen and consume. Read it in full:  https://lnkd.in/gmNtrP7c Sign up for more: http://eepurl.com/iDu2dQ #content #digitalmedia #AI #hacks

Tom Cruise and a flying piano may have played out the 2024 Olympics, but there's a few more notes to the sheer sporting spectacle of Paris these past few weeks, and plenty of lessons in smart conversation.   Shoutout to Raygun in COMMPRESS Issue 12, and RIP to breaking as an Olympic sport. 🤸♂️   Sign up here: http://eepurl.com/iDu2dQ See past issues here: https://lnkd.in/gQAptFRQ #SnoopDogg #Paris2024 #Raygun #TheSeine

You think you listen to podcasts? You think you read newsletters? You think you are a person of the world? Think again. This morning's #COMMPRESS featured Forbes Australia's Sarah O'Carroll taking on our #MediaDiet and going above and beyond the limits of how much content a person can consume in a single day. She's also a Google Street View veteran 🗺️ Read it in full: https://lnkd.in/gzrSkKuN Sign up for more: http://eepurl.com/iDu2dQ #content #pr #googlestreetview #podcasts

Like a decadent croquembouche arriving as you’ve begun to digest your bouillabaisse, the third and final instalment of A Cannesdid Conversation is here 💫   Neil and Andrew go poolside to put the last of Cannes Lions 2024 to bed, with highlights that include:   - The stand-out earned media campaigns - How to effectively take the piss out of Macca’s - Ed Sheeran and Adele unwittingly making Kraft Heinz great again - What we can all learn from a company that makes heartburn medication - Micro decisions, micro transactions and micro engagements - The folly of naming a child after a magazine   It’s a finale not to be missed. Au revoir.    #CannesLions #EarnedMedia #MicroMarketing #Communications