SIVO, Inc.’s Post

Segmenting Your Product Innovation Strategy: Should You Consider Channel And Occasion? Not all food shopping occasions are created equal. Reflecting on the recent release of a variety of need-specific snack options from Kellanova (the company formerly known as Kellogg), I assess the value of shifting strategies based on time of day and day of the week to give consumers what they want, when they want it. https://lnkd.in/ghicfxaf? #foodtrends #foodinnovation #marketingstrategy

Segmenting Your Product Innovation Strategy: Should You Consider Channel And Occasion? Not all food shopping occasions are created equal. Reflecting on the recent release of a variety of need-specific snack options from Kellanova (the company formerly known as Kellogg), I assess the value of shifting strategies based on time of day and day of the week to give consumers what they want, when they want it. https://lnkd.in/giQz_Ab5? #foodtrends #foodinnovation #marketingstrategy

Sweet or salty, everyone loves #snacks. These treats occupy a massive space in the consumer mindset and the global #market. This article delves into the market state for sweet and savoury snacks, also discussing flavour, labelling, and occasion-for-use #trends. Article written by Ann Baker-Keulemans for Wilkins Ross Communications (Pty) Ltd and published by Supermarket & Retailer   Helen Jane Maister #retail #growth #demand #markettrends #food #foodtrends #foodindustry #healthandwellness #consumertrends #consumerinsights #industryresearch 

Coming off of the Sweets & Snacks Expo last week, there's so much to unpack about the state of the snacking category. Most important to watch are the consumer shifts driving new behaviors, new desires AND new expectations of brands. Join me and my colleagues on 6/12 for a special Roundtable where we'll reflect on Sweets & Snacks Expo and discuss the emergent trends that are changing the game. #snackingtrends #futureofsnacking #snacksandsweets #webinar

Beyond targeting taste buds with flavor innovation, updating product assortments with unique product formats is another key way to attract shoppers.    Sphere or ball-shaped foods 🍡 is one trend in particular gaining traction. We’re seeing the explosion of this format within snacking, frozen, candy, and much, much more.    With 67% of shoppers looking for smaller on-the-go snacks, the sphere-shaped format helps meet consumer demands for convenient innovation. (Harman Snack Pack Trends & Occasions, 2023)     Reach out to [email protected] if interested in more insights from our 2024 Future of Format Report. #Daymon #PrivateBrands #Innovation #Format

𝐂𝐫𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐍𝐮𝐦𝐛𝐞𝐫𝐬: 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐰𝐞𝐞𝐭 𝐚𝐧𝐝 𝐒𝐚𝐥𝐭𝐲 𝐒𝐧𝐚𝐜𝐤𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬, 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐚𝐧𝐝 𝐅𝐮𝐭𝐮𝐫𝐞 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 The Global Sweet and Salty Snacks Market refers to the worldwide industry that encompasses the production, distribution, and sales of snack products that cater to both sweet and salty taste preferences. This market includes a diverse range of products such as chips, nuts, popcorn, pretzels, and traditional snacks, often consumed between meals. It is driven by factors like changing lifestyles, consumer preferences, and the increasing variety of product lines available. The market is also influenced by the growing trend of online retailing, which makes these snacks more accessible to consumers globally The Global Sweet and Salty Snacks Market is projected to grow at a CAGR of 12.7% from 2024 to 2030 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 𝐨𝐟 𝐑𝐞𝐩𝐨𝐫𝐭@ https://lnkd.in/eqvANZa6 Keyplayers: • Nestlé • PepsiCo • General Mills • Kraft Foods Group • Intersnack Group • Kellogg • Kettle Foods • Walkers Crisps The scope of the Global Sweet and Salty Snacks Market encompasses a diverse product range including chips, nuts, popcorn, pretzels, and traditional snacks, with applications across supermarkets/hypermarkets, convenience stores, specialty food stores, and online retail. 𝐄𝐧𝐪𝐮𝐢𝐫𝐞 𝐦𝐨𝐫𝐞 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐢𝐟 𝐚𝐧𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐚𝐭 @https://lnkd.in/e6Mjsm-V #SweetSnacks, #SaltySnacks, #SnackMarket, #GlobalSnacking, #SnackIndustry, #SweetTreats, #SaltyCravings, #SnackTime, #FoodIndustry, #TasteBuds, #SnackAttack, #CrunchyGoodness, #SweetTooth, #SaltySatisfaction, #Indulgence, #FoodTrends, #SnackOptions, #SnackLovers, #FlavorfulSnacks, #SnackInnovation Market intelliX Business News & Analysis

Consumers' appetites for "little luxuries" are skyrocketing, and the specialty food industry is rising to the occasion with innovative product offerings. Whole Foods Market CEO Jason Buechel took to the Main Stage yesterday at the Summer #FancyFoodShow to talk more about this emerging consumer habit and so much more! #specialtyfoodassociation #wefancy #consumerinsights #retailtrends

U.S. consumers value taste and flavor over other attributes when choosing snack items, according to Kelly Beaton's article for The Food Institute. Beaton noted that retail insights company 84.51˚ released its May Consumer Digest based on a sample of consumers who shopped at Kroger stores within the past three months. U.S. consumers look for the following attributes in snack products: • Taste and flavor (75%) • Craving (55%) • Convenience (46%) • Price (32%) • Quality Product (15%) • Flavor (13%) • Health Benefits (10%)

The Key to Challenger Brands' Success? 🔑 Evolving and innovating. And Dash Water relaunching their popular Grapefruit flavour is the proof you need. Here’s what happened… 🍊Last summer, Dash launched Grapefruit as a 300,000 limited-run summer flavour.  🍊The response was unbelievable, reaching the highest rate of sales of all Dash flavours in its first month. 🍊Recognising its popularity, they’ve now expanded their range to include this fan-favourite permanently. But the innovation doesn't stop there. Dash recently introduced 'Big Dash' cans, sized at 500ml, in two of their most popular flavours that are now available at Waitrose. This is innovation of a different kind…not just a bigger can but solving the identified opportunity within meal deals. By staying responsive to what their customer wants, and taking action to expand their product line, they’ve maintained their position as a brand to watch in the beverage market. Cheers to Dash Water 💦 Want to chat about taking a strategic approach to NPD? Drop me a DM or get in touch from the link in the comments. #fmcg #challengerbrands #insighttoimpact Andrew Cope Huw Davies

Similar to beverages, the snacking category continues to grow, driven by increased occasions, variety and functionality. Both demonstrate the continued opportunities for expandable categories. https://lnkd.in/gTGqsKyK #shoppermarketing #consumerbehavior #consumerinsights #omnichannelretail #innovation #consumergoods #shopperinsights #shopperexperience #futuremarketing #retail #retailmarketing #retailexperience