Simran Shah’s Post

What does the Danish design brand VOLA have in common with an experimental Korean artist and designer? VOLA just published a very interesting article exploring the work of the young artist Kwangho Lee. The interview that focuses on his approach to design, color, material, and draws parallels to Danish design and craft. Read the whole article here: https://ow.ly/lez930szjTI

It’s interesting to look at Sal’s work and love for his students but he was instrumental in the business. Not many industries allow a couple of people to start a business with no resources and create a phenomena. That is what the ad business allows. While you have to hate it to do well (post for another day) you also have to love it… but you have to differentiate to create a stir and give clients something special that works—all of that is not always easy. Being asked about it I feel it’s worth revealing a few of the secrets to how we built it. We provided high quality work in areas and in media that no one wanted to touch. —RETAIL was considered the worst category for creativity. With Daffy’s we showed everyone that doesn’t have to be true and built a strong retail brand. This was how we looked at categories like car dealerships and many others. —HOSPITAL WORK was considered a boring category, institutional and highly political with few exceptions. With Mount Sinai and our desire to look at the category differently—more like a public service—we did the best work in the category by far and helped turn around an ailing system. —SIDE OF BUSES in New York was a non-starter for creativity at first. No one bought the units and creatives couldn’t seem to crack it. That was an opening for us—we showed the industry how to use them with the Solgar campaign and we bought a lot of them since they were relatively inexpensive. And the business couldn’t have done better. —USING A NEW MEDIUM…when one sprouted up, we pounced. Back of buses was new in Philadelphia and we created a campaign purposely designed for that unit that helped open a large store in the market. We figured that a new medium would get new attention and we were right. —RADIO. If you were a junior creative or you were one step away from being kicked out of an agency creative department you would get the radio assignments. No one wanted that call of duty. Therein lied a huge opportunity. We went to work on NTRA — likely one of the most successful radio campaigns. And we followed that with radio for Mount Sinai that might have been the best work for them—great radio for a hospital? Never seen before! —ITS NOT ABOUT PRODUCTION —eg A. Every creative person throughout the country wanted to do :60 or long form video. It was a piece of Hollywood and it drove everyone to be only satisfied with doing a :30–and wouldn’t touch anything shorter with any degree of interest. Well, as people who worked for us know, we cherished :15’s. And I would say our shorter length reel might be one of the best. Less money and highly effective for clients. —ITS NOT ABOUT PRODUCTION—eg B. Creatives often want to produce, shoot film, hire a great director, go to an interesting location. We pushed instead for a concept with existing footage that was strong, smart and a lot less money. We stood out and it worked. You can’t really take apart different areas of a well run agency. It all works.

For the last six years World Braille Day, on January 4, has been used to celebrate the birthday of Louis Braille, who invented this tactile form of reading and writing in 1824 at the age of 15.    According to the WHO, its estimated over 2.2 billion people in the world have a visual impairment. Only a small percentage of these read braille and its use has been declining over the last couple of decades due to the amount of information that is now consumed digitally. As a braille reader myself, I know that I use braille far less than I did when I first lost my sight in the late 1980’s.  While the digital age has meant that braille has become less popular its still vital to many and something I use for practical and enjoyment purposes. Having braille signage to help navigate buildings, locate rooms and find the right floor in an elevator enables independence and freedom. In the UK, all medicines come with braille labelling and this has now been extended to many other household products. As a music fan I have braille on all of my CDs and even included a braille insert of the tracks on many of my vinyl albums. We also have braille playing cards and  Scrabble, and I still receive a monthly braille music magazine that features a collection of articles from print newspapers. and magazines. Whilst the majority of books I read are through Audible and general information is consumed through a screen reader I still like the fact that you can totally disconnect when reading braille and you can do this without feeling you are disturbing others. From a digital information consumption perspective, it is worth knowing that the same best practices that apply to enabling an enjoyable and equitable experience for screen reader users are also applicable for those who use electronic braille displays. Alternative text for images, keyboard only navigation, clear labelling of links and buttons, well-structured headings and logical reading order are just some of the elements that create an inclusive experience for those using assistive technology. I certainly hope this alternative form of communication will be around for another 200 years. Happy birthday Louis and thank you! #Accessibility #WorldBrailleDay

How do discover your Creative DNA? It's there all along. Check out this short video clip from my recent presentation at the Visual Art League of Prosper.

Ever wondered how our DCI mascot came to life? Dive into the DCI creative lab where sketches turn into smiles. Join the fun as we spill the secrets behind the scenes, from brainstorm to boom! 📸💫 #digitalmarketingagency #DigitalCommunicationImage #contentagency #contentcreation #marketingagency

Have you ever felt stuck in your art practice? This blog post will get you back on track with a demo video included on 9 steps to loosen up your art. Get connected to your playful self now. https://lnkd.in/eAuQyxQ4

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On average, how long does it take your gallery to sell an artwork? Does it take more time to sell person-to-person or online? How optimistic do you feel about implementing more technology within your gallery as a time saving strategy? All the insightful answers to these questions can be found in the annual report of the leading tech-platform for the art world. I love a good graph! 📊 ❣

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