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Robert Royer, Founder and President of Building Brands Marketing, joined us on #SimplifiTV recently to explore the intricacies of comprehensive marketing strategies for small to medium businesses. Robert emphasizes a robust marketing strategy that integrates SEM, social media, and programmatic advertising, using multi-touch attribution and cross-device tracking to measure effectiveness across the consumer journey. Come listen: https://bit.ly/4c9CSr0

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