Our identity is also the fuel to our business and marketing appeal.
I can totally relate to the story in this talk. I was told this by someone highly regarded in the business coaching world that my business dreams were unrealistic.
Despite years of success as a consultant doing what I was proposing I turn into a bigger business, this coach was a big deal so I took their advice seriously!
By allowing my dreams to be derailed and modifying my business offering to fit norms, I held myself back. After hitting road block after road block in my business (over several years) I hit a pretty low point. So low I was considering returning to my 9 to 5 job.
I knew I needed to unpack something that was limiting me. But I was so lost I didn't even know who the real me was anymore.
I spent months and dug deep. Using tools and strategies I had learnt during my Masters in leadership with others from my past in the theatre, I discovered a framework for revealing one's truth and how to integrate our truths into magnetic business and marketing strategies.
I finally had clarity on what to offer, what my difference was, what opportunities to say "yes" or "no" to.
The right people starting coming into my life. Aligned partners, team members and clients!
I've since used this framework to help dozens of clients re-awaken forgotten truths and honor their identities through their business and marketing strategies.
I call the framework True2Brand because that's what are businesses become when we use it. True to Ourselves.
When we get back to forgotten elements of who we are, and integrate these elements with our business and marketing strategies, wonderful people, clients, collaborators and opportunities start flowing into our lives!
If you feel like your difference is not shining through your business. Or you've been lacking clarity on what you offer, the True2brand framework might be what you need.
I welcome you to DM me to learn more.
#beyourself #authenticmarketing #authenticbusiness #trustyourself #youareenough
"I am just one of millions of people who have been told that in order to fulfill my dreams, in order to contribute my talents to the world I have to resist the truth of who I am."
Watch
America Ferrara's powerful talk on embracing your authentic self here: http://t.ted.com/Kxz4qWP
Please be aware that we will remove any hateful/negative comments toward our colleagues. As a company, we value diversity and encourage people to be their true selves.