Robert McFaul’s Post

Purpose Disruptors Advisory Board… As they enter an ambitious new phase in their mission to drive the advertising industry's climate transition Purpose Disruptors has announced the formation of our new Advisory Board. The extraordinary group of people, includes seasoned Sustainability Leaders, progressive CEOs AND a pioneer in representing Nature on the Board. This collective of respected, influential leaders with a track record of driving change. We are incredibly proud to see Amplify Creative Lisa Aoyama on the Advisory Board alongside Anna Lungley, Alexandra Pimor 🌻🌍, Ben Essen, Caroline Davison, Hugh Baillie, Kate Waters, Marco Rimini, Dr Orit Gal, Paul Rowlinson MSc, Tim Pritchard and Xavier Rees. They'll join Co-founders Robert McFaul, Lisa Merrick-Lawless and Jonathan Wise working to reshape the future of advertising, moving towards regenerative business models and sustainable practices. #PurposeDisruptors | #ClimateAction | #SustainableAdvertising | #RegenerativeFuture | #AdvisoryBoard | #IndustryLeaders | #Trailblazers

Purpose Disruptors Advisory Board… As they enter an ambitious new phase in their mission to drive the advertising industry's climate transition Purpose Disruptors has announced the formation of our new Advisory Board. The extraordinary group of people, includes seasoned Sustainability Leaders, progressive CEOs AND a pioneer in representing Nature on the Board. This collective of respected, influential leaders with a track record of driving change. We are incredibly proud to see Amplify Creative Lisa Aoyama on the Advisory Board alongside Anna Lungley, Alexandra Pimor 🌻🌍, Ben Essen, Caroline Davison, Hugh Baillie, Kate Waters, Marco Rimini, Dr Orit Gal, Paul Rowlinson MSc, Tim Pritchard and Xavier Rees. They'll join Co-founders Robert McFaul, Lisa Merrick-Lawless and Jonathan Wise working to reshape the future of advertising, moving towards regenerative business models and sustainable practices. #PurposeDisruptors | #ClimateAction | #SustainableAdvertising | #RegenerativeFuture | #AdvisoryBoard | #IndustryLeaders | #Trailblazers

Is your marketing purpose driven? According to Forbes this approach should definitely be on your radar. And here’s why. In an ever evolving world, clients and customers seek authenticity from businesses. Especially when it comes to ESG. To stay competitive organizations must consider how to go beyond their internal practices and start integrating these commitments with their marketing plans. True commitment to sustainability involves weaving it into the fabric of your brand and actively supporting social causes and aligning with vendors who are making a difference. By doing so, you can authentically validate your purpose and resonate with today's informed consumers. Brands that genuinely embody and communicate a commitment to ESG initiatives not only attract aligned clients and customers but also cultivate a loyal, socially conscious community. #ESG #Marketing #BrandLeadership #PurposeDrivenMarketing #BrandAuthenticity #ChangeMakers #LeadwithLove #Leadership

In May 2023, I had the unique opportunity to speak with Gary Vaynerchuk, a conversation that allowed me to address an issue close to my heart: sustainability. While respecting the privacy of our discussion, it’s fair to say it was a moment that underscored my commitment to challenging international leaders and influencers on their sustainability practices. Sustainability is more than a buzzword; it’s a crucial pillar for the future of our businesses and our planet. My conversation with Gary is part of a larger initiative where I encourage thought leaders to reflect on and share their sustainability journeys, emphasizing the need for actionable strategies over mere intentions and proper communication about it. This discussion with Gary highlighted a unique opportunity to inspire initiatives and businesses, including Veefriends, to set new standards in sustainability within our industries. I am dedicated to contributing to this positive change, offering expertise and resources to bring sustainable and ethical products to life. If you’re looking to integrate sustainability into your business or collaborate on creating ethical products and develop proper communication of your efforts, I’m here to help. Let’s connect and explore how we can make a significant impact together. As Gary said: “Sustainable world is a good world”. #Sustainability #EthicalProducts #BusinessForGood

So pumped to have the incredible Margaretha Hoek grace The Greatness Machine! 🎙️ Marga is a true visionary in sustainable business, capital, and technology, and a triumphant three-time CEO, Board Member, Chair, and Founder of Business for Good. She is a bestselling and multi-award winning author, notably known for her book “Tech for Good: Solving the World’s Greatest Challenges.” Her groundbreaking insights have not only captivated audiences worldwide but have also propelled her to leadership roles, driving sustainable change. Topics include: 👉 Setting up the Dutch Sustainable Business Association and the Sustainable Science Association 👉The difference in perspectives on sustainability between Europe and the United States 👉The importance of recognizing liabilities and expenses in business 👉The potential role of technology in forcing disruption and bringing about change 👉The collective impact of individuals, companies, and business leaders in driving change 👉The crucial role of leadership in driving change and overcoming challenges  👉The interconnectedness of sustainability and innovation 👉The role of purpose-driven companies and their potential for scaling up 👉Leveraging technology for sustainability And other topics…

🌱 Introspection & Creativity: Pathways to Positive Change ✨ 🌈 What motivates positive change, and where does inspiration come from? Initiatives emerge when we allow ourselves to think outside the box. By challenging our thought patterns and behaviors, we can generate problem-solving innovations that benefit both our planet and society. 📘 Explore ESGLibrary.com’s interesting categories: "Thought-Provoking" and "Difference Makers" to inspire you to make a difference and learn about innovative thinking, ideas and ventures in sustainability. 📚 Visit the categories on ESGLibrary to learn more! 💭 Thought-Provoking: https://lnkd.in/d4s-EGNV 🌟 Difference Makers: https://lnkd.in/d4zr6nwF Follow ESGLibrary on: Instagram: https://lnkd.in/dCNyz4bE Facebook: https://lnkd.in/dn4Pp328 X: https://lnkd.in/dS3wxAcS #ESG #Sustainability #ESGLibrary #Innovations #SustainableSolutions #CreativeThinking #PositiveImpact #GlobalChange #Leadership #ChangeMakers #SocialInnovation #EcoInnovation #ThoughtProvoking #MakeADifference #Inspiration #Creativity

Are you implementing CSRD? Our very own Caroline Aggestam and Mike Bascombe will be presenting on this very topic at the upcoming GENCFO Summit. Check out the details below for info and sign up👇🏻 #GENCFOsummit #CSRD #ESRS #doublemateriality #ESGreporting #sustainability

💫 Marketing sits at the intersection of business and society, production and consumption, therefore it plays a key role in influencing change at individual and systemic levels. We, devoted to #marketing, need to rethink marketing decisions and traditional marketing data to protect and restore systems health. What a challenging and exciting journey ahead... 🙏🏼 💡 Glad and thankful to have embarked on this journey – of Sustainable Marketing Strategies – at University of Cambridge Institute for Sustainability Leadership.

🌿 Embracing Sustainability in Marketing: A Win-Win Strategy! 🌿 I've witnessed firsthand the transformative power of sustainability in marketing. It's not just about being eco-friendly; it's about creating authentic connections with our audience and driving long-term growth. Incorporating sustainable practices into our marketing strategy has allowed us to: Build Trust: Consumers today are more informed and value brands that prioritize sustainability. By showcasing our commitment, we earn their trust and loyalty. Drive Innovation: Sustainable marketing pushes us to think creatively and find innovative solutions that benefit both our business and the planet. Enhance Brand Reputation: A strong sustainability stance positions us as industry leaders and sets us apart from competitors. Attract Top Talent: Sustainability is a magnet for passionate and talented individuals who want to make a difference. Let's continue to integrate sustainability into our marketing efforts and lead the way towards a greener future! 🌍✨ . . . . . #SustainableMarketing #EcoFriendly #BrandReputation #MarketingInnovation #GreenFuture #TrustAndLoyalty #SustainabilityInBusiness #Leadership #BrandManagement #MarketingStrategy