Rob Chandler’s Post

Big news! Ogilvy announces new global leadership for Ogilvy One and next-generation services for creating more valuable relationships by design. Moving forward, Ogilvy One will serve as the global brand for Ogilvy’s current and next-generation customer experience and relationship service offerings to clients (recently known as Ogilvy Experience). Kent Wertime, Global CEO of Ogilvy One: “Over the last decade, companies invested heavy in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role. Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”  #borderlesscreativity Read the full article in Campaign UK, link in the comments.

Breaking news! Ogilvy announces new global leadership for Ogilvy One and next-generation services for creating more valuable relationships by design. Moving forward, Ogilvy One will serve as the global brand for Ogilvy’s current and next-generation customer experience and relationship service offerings to clients (recently known as Ogilvy Experience). Kent Wertime, Global CEO of Ogilvy One: “Over the last decade, companies invested heavy in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role. Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”  #TeamOgilvy #BorderlessCreativity #CustomerExperience #RelationshipDesign Read the full article in Campaign UK, link in the comments.

In 2023 top-line growth was primarily buoyed by price hikes, hiding a lack of real underlying growth. With 2024 shaping up to be another year of stagnation, every business and brand urgently requires a catalyst for real growth to drive the top line, without relying on the price increases that consumers simply won't accept. So what will it take for companies to be innovative and capture this growth opportunity? Join us tomorrow at 4pm GMT as my team launches our new thought piece on what it will take to drive real growth in 2024 and beyond through innovation. Based on over 16 years of data, we’ll discuss the innovation brand drivers that increase brand equity and growth - how they have changed, where they are today and what will come next. We’ll explore the different types of innovation, and how to identify the right type for your challenge.  Lastly, we’ll also consider how to apply the principles of innovation to spark and sustain a culture of innovation throughout your organisation, generating new energy and engagement around it. Register here to save your virtual seat tomorrow, or to receive the recording if you are unable to make it. https://lnkd.in/dQDz3hWP

Ogilvy announces new leadership for Ogilvy One

Post 1: 𝐓𝐡𝐞 𝐒𝐡𝐢𝐟𝐭 𝐓𝐨𝐰𝐚𝐫𝐝𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 – 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐎𝐠𝐢𝐥𝐯𝐲 📢 Digital Transformation is No Longer Optional As one of the world’s most iconic agencies, Ogilvy has embraced digitalization, leading the charge in transforming traditional advertising into a digitally-driven, customer-centric approach. Their latest strategy focuses on integrating data, creativity, and technology to enhance client experiences and drive business growth. At Stradonn, we believe in the power of digital transformation to unlock new opportunities. Our strategies are designed to help businesses navigate the digital landscape effectively, just as Ogilvy has demonstrated. #DigitalTransformation #MarketingStrategy #Innovation

In the fifth and final session of the Winter University, we had the privilege of hearing from Raul Moreno, a Strategist and Innovator at TBWA\Worldwide, who delivered an incredibly enriching talk on the relationship between strategy and innovation in advertising and marketing. He shared insights from TBWA, a globally renowned agency repeatedly recognized as the most innovative company by Fast Company. 💼🌐 During his presentation, Raul underscored the critical importance of prioritizing the customer experience in business strategy. He highlighted a current challenge facing the industry, characterized by content uniformity and the proliferation of imitations, which diminishes the uniqueness and appeal of the consumer experience. 📊💡 To address this challenge, he introduced us to the Disrupt methodology, aiming to integrate advertising, products, services, and relationships into a comprehensive approach. Additionally, Raul presented NEXT, a global innovation practice aimed at revolutionizing brand experiences. Both approaches are grounded in understanding current, incremental, and disruptive demands, with the ultimate goal of creating unique and differentiated experiences in the market. 🚀🌍 Raul also emphasized the significance of staying updated on cultural trends and technological advancements, actively incorporating them into product or service experiences to engage broader and more diverse audiences. In summary, his talk provided an essential strategic perspective for navigating challenges in advertising and marketing, equipping us with potent tools and invaluable insights for our future projects. 📈🔍 #DisruptiveThinking #Advertising #MarketingStrategy #Innovation #TBWA

📈 Stay ahead of the game with the recently released Dentsu Creative 2024 CMO Report. Discover key strategies and predictions that will drive success in the ever-evolving marketing landscape. #dentsu #MarketingInsights #CMO2024

📈 Stay ahead of the game with the newly released Dentsu Creative 2024 CMO Report. Discover key strategies and predictions that will drive success in the ever-evolving marketing landscape. #Dentsu #MarketingInsights #CMO2024

Today marks a significant milestone at dentsu as we introduce our new client promise: Innovating to Impact. For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Dentsu is at the cutting edge of the industry, creating new ways of working and generating growth through the power of technology and creativity. Through innovation, we deliver the impact our clients need to drive growth in their businesses while also generating a positive effect on the industry, society, and the world. To learn more about what 'Innovating to Impact' means for our business, our clients and our people, click here: https://lnkd.in/eHv_deY5 #InnovatingtoImpact

If you're a smart #marketer, this is for you. The headline that stops you? Ogilvy knew its power decades ago. David Ogilvy's wisdom has been a game changer for how we approach, not only performance, but also advertising here @ Admiral Media. Ogilvy was a true genius in understanding the consumer's mind and crafting messages that stick. Here are some of the simple yet powerful learnings that made an impact on my team's daily basis. 1. Talk human - Your audience deserves the respect of a conversation, not a pitch. 2. Big ideas win - Stand out with a unique, bold concept. 3. Headlines are hooks - Make them catchy; they grab attention. 4. Know your field - Deep dive into research, then create. 5. Sell benefits, not features - People buy solutions, not specs. 6. Consistency is key - Stick to your message, and build your brand. 7. Own your client's success - Their win is your win. I think Ogilvy’s insights aren't just about selling... but rather about connecting and actually understanding your audience. In the end, that’s what I believe, builds your brand.