Sara Rice’s Post

Join us at 3pm on 10th October as we explore the online lives of women and how gender manifests online. We've looked at how the perceptions we see in our gender research compare to the reality we see in our passive online measurement solution, Ipsos iris. While the digital world should be a level playing field accessible to all, our research suggests that outdated gender roles persist online. Across everyday categories like health, careers and retail we have found a wealth of differences in how men and women behave online and how this is influenced by factors such as age, parenthood and income. Sign up here: https://lnkd.in/ePWX8--Q

Here's a UKOM Snapshot for you: take a closer look at how the Ticketmaster website in the UK went Champagne Supernova last Saturday. - Audience up 1,234% w.o.w. to 2m+ - Page views up 11,000% - Total time spent putting it 5th of ALL UK websites for the day behind only Google, YouTube, BBC and Facebook Find out too how viagogo fared in the UK and more with data from Ipsos iris.... https://lnkd.in/eTY9JheS IPA (Institute of Practitioners in Advertising) IAB UK AOP Association of Online Publishers ISBA Ipsos UK #standardsmatter #mediaplanning #audienceinsight

🔍 Unlock Audience Growth with Mobile Gaming 🔍 Did you know that mobile gaming reached 25 million people in the UK in April 2024? That's half of all internet users! 🌐 What's even more exciting? This reach spans almost all demographics, from young men aged 15-24 to women aged 35-54. Mobile games have hugely expand the gaming audience. Whether you're a publisher, advertiser or brand, mobile gaming offers the rare ability to grow your reach across diverse age groups. Learn about this exciting channel by watching our latest webinar: https://lnkd.in/dFzwn7fG #Ipsosiris #UKOM #Insights #Online #AudienceMeasurement #MobileGaming #Gaming

🚀 Discover the Next Generation of Luxury Shoppers! 🚀 Ipsos, in collaboration with Snap Inc. unveils groundbreaking research into the evolving luxury retail landscape and the crucial role of technology in meeting the demands of young luxury buyers. Our study surveyed over 14,000 participants aged 13-44 across six international markets, revealing eye-opening insights into the changing attitudes and expectations of this new wave of consumers. 🔍 Key Findings to Explore: • Redefining Exclusivity: Learn why younger shoppers now prioritise individual connection and personal expression over traditional exhibitionism. • Loyalty Starts Early: Discover why 66% of luxury shoppers remain loyal to brands they encounter at a younger age. • Digital Revolution: Find out how 68% believe digital tools like AR can replicate the in-store experience online, and why 69% expect luxury brands to incorporate AR. • Social Media Power: Understand how 64% use social platforms for purchase considerations, underscoring the importance of a robust digital presence. 💡 Expert Insights: Daniel Wong-Chi-Man emphasises, “Luxury brands need to embrace innovative tools like AR to stay relevant to this mobile-first generation who crave more personalised and engaging brand interactions.” Tim Bond adds “Channels like Snapchat can shape brand perceptions and drive engagement, helping brands to inspire and connect with the next generation of loyal luxury customers.” 📈 As luxury brands navigate this evolving landscape, digital innovation will be key. Leading brands are expected to integrate branded digital formats, personalisation, and social commerce into their strategies for 2024 and beyond. ✨ Curious for More? Dive deeper into our full research report to uncover more insights and recommendations for connecting with young luxury shoppers. Follow the link to read the full blog: https://lnkd.in/eJQNbHT6

On 1 August 1991, the World Wide Web was made available to the public. What better day than World Wide Web day to reflect and take stock of how far we've come with our award winning Ipsos iris solution. Since we started measuring online behaviour at the beginning of 2021, we have reported on over 285 billion hours of internet activity, the equivalent to 12 billion days, or 32 million years spent online. If one person had spent all that time online, they'd have started way back in the Eocene epoch - alongside early horses, elephants, bats and primates. That's a lot of time spent online! Today, Ipsos iris is used to understand online audiences across the UK, and what they engage with online. We measure everything from newsbrands to mobile gaming, and from TikTok to Tesco. With Ipsos iris, you can break every minute of online behaviour down by device, demographic, lifestyle statements or brand affinities. #Ipsosiris #UKOM #WorldWideWebDay #Insights #Online #Digital #AudienceMeasurement

🛒 Mobile gamers: a more active audience 🛒 Ipsos iris data shows that mobile gamers are more active across a wide range of online categories, many of which make them a very appealing audience for advertisers. For example, mobile gamers are much more active on the retail category. They spent an average of 10 hours and 14 minutes on retail sites and apps in April 2024, which is 25% longer than the 7 hours and 35 minutes that non-mobile gamers spent browsing. We can go a level or two deeper and see that, of the top 50 biggest online retailers, 15-24 year old mobile gamers were most likely to visit Groupon (+40%) compared to all internet users their age, followed by Co-op Food (+31%) and Domino's (+31%). For gamers aged 65+, it was Dominos (+67%), Deliveroo (+63%) and Uber Eats (+59%) – a food-centric set. 🥙 While more time or more visits doesn’t necessarily mean more purchasing, it doesn’t mean that mobile gamers are an audience with more opportunities to convert. Find out much more about mobile gaming’s active and engaged audience in our latest research here: https://lnkd.in/dFzwn7fG #MobileGaming #MobileGamers #Marketing #Advertising #DigitalMarketing #Retail #ECommerce #Engagement #Demographics #OnlineRetail #AudienceMeasurement #Ipsosiris #Insights