Sara Rice’s Post

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Director at Ipsos UK, Media Development helping media and tech clients understand their audiences, optmise their content and platforms and lots more

Join my colleagues at this event - I've had a sneak peek at the data and some very interesting points here!

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Join us at 3pm on 10th October as we explore the online lives of women and how gender manifests online. We've looked at how the perceptions we see in our gender research compare to the reality we see in our passive online measurement solution, Ipsos iris. While the digital world should be a level playing field accessible to all, our research suggests that outdated gender roles persist online. Across everyday categories like health, careers and retail we have found a wealth of differences in how men and women behave online and how this is influenced by factors such as age, parenthood and income. Sign up here: https://lnkd.in/ePWX8--Q

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