Respeecher’s Post

Something to keep in mind while we experiment with AI in advertising is #AIRegulations... 👇🏻 AI helps in segmenting audiences based on behaviour, demographics, and preferences. AI tools like Google Ads and Facebook Ads Manager are allowing marketers to target ads more effectively, ensuring that ads are shown to the right audience at the right time, maximising ROI! It's crucial to ensure that regulations like GDPR are in place to protect customer information - these requirements are here to protect your business as well as your customers. #AdvertisingRules #AIUse #DigitalAdvertising

Personalization in marketing is paramount. In pre-digital times, marketing personalization was manual, based on broad demographics and direct feedback, and often lacking accuracy. The digital revolution brought an influx of consumer data, but despite early algorithms, genuine personalization was challenging Keep reading: https://ow.ly/kBJU50QtXLw #marketingtrends #futuremarketing #digitalmarketing #marketingstrategy #marketingforecast #upstreammarketing #marketingbooks #equibrandconsulting

Personalization in marketing is paramount. In pre-digital times, marketing personalization was manual, based on broad demographics and direct feedback, and often lacking accuracy. The digital revolution brought an influx of consumer data, but despite early algorithms, genuine personalization was challenging Keep reading: https://ow.ly/GWVK50QtXLx #marketingtrends #futuremarketing #digitalmarketing #marketingstrategy #marketingforecast #upstreammarketing #marketingbooks #equibrandconsulting

Imagination Face-Off For Kraft Heinz's brand Lunchables Dunkables to launch a new campaign titled “A.I. versus K.I.” (Artificial Intelligence vs. Kids' Imagination), focusing on pitting kids' imaginations against AI in creating artwork based on Dunkables-related prompts, a comprehensive market research strategy would likely have been implemented. This research would encompass several key areas to ensure the campaign's relevance, effectiveness, and potential for audience engagement. Understanding the demographics, interests, and behaviors of the primary Lunchables Dunkables consumers (both kids and their parents) to ensure the campaign resonates with them. This could involve analyzing purchasing patterns, social media behavior, and other media consumption habits. READ ARTICLE: https://conta.cc/3x4Xpy3 #ImaginationFaceOff #AIVsKI #LunchablesCreativity #DunkablesDreams #KidsImagineBetter #BeyondTheBite

The Audience Persona Builder digs deep into demographics and psychographics to create detailed personas that guide every piece of content you produce. Read more 👉 https://lttr.ai/AUQaB #rightandeasy #entrepeneurtips #DeliversHyperPersonalized #DataDrivenInsights #CreateEngaging #TailoredMasterpieces #ContentStrategy #AiTools #ContentMarketing #ContentMarketingStrategies #OnlineBusiness #AiPoweredTool

Imagination Face-Off For Kraft Heinz's brand Lunchables Dunkables to launch a new campaign titled “A.I. versus K.I.” (Artificial Intelligence vs. Kids' Imagination), focusing on pitting kids' imaginations against AI in creating artwork based on Dunkables-related prompts, a comprehensive market research strategy would likely have been implemented. This research would encompass several key areas to ensure the campaign's relevance, effectiveness, and potential for audience engagement. Understanding the demographics, interests, and behaviors of the primary Lunchables Dunkables consumers (both kids and their parents) to ensure the campaign resonates with them. This could involve analyzing purchasing patterns, social media behavior, and other media consumption habits. READ ARTICLE: https://conta.cc/3x4Xpy3 #ImaginationFaceOff #AIVsKI #LunchablesCreativity #DunkablesDreams #KidsImagineBetter #BeyondTheBite

Content personalization involves using data to create and share content targeted to specific audiences or individuals. Demographic, socioeconomic, and behavioral data can all be used for personalization. Here are some examples: - Age (demographic) - Location (demographic) - Education level (demographic) - Gender (demographic) - Employment status (socioeconomic) - Income (socioeconomic) - Purchase history (behavioral) - Browsing history (behavioral) You can even personalize content based on which stage of the marketing funnel a customer is in. No matter what information you use to personalize, the goal is to provide current and prospective customers with experiences that are specific to their wants and needs. Which can drive conversions, sales, and loyalty.

As #generativeAI continues to sweep the globe and infiltrate industries far and wide, media agencies have not become immune particularly with changing consumer behaviors. According to Kantar’s 2024 Media Trends and Predictions report, consumer segmentation needs to move beyond traditional demographics to a more behavioral and attitudinal approach. #MediaAgencies

Younger audiences increasingly rely on platforms like TikTok and Instagram for product discovery, particularly in fashion, beauty, food, and crafts, while older demographics still turn to Google for major purchases and professional services. 🌐 To capitalize on this trend, marketers should tailor strategies to each platform, focus on trend-driven content for social media, integrate AI tools for enhanced interaction, utilize insights from search behavior studies, and adapt messaging to suit different age groups. By aligning with these evolving behaviors, marketers can effectively reach and engage diverse audiences across various platforms. #marketingtrend #genz #infuencer #socialmedia https://lnkd.in/gxUkRZ47.