New Post: Charli XCX & Troye Sivan Surging Into Sweat Tour With Sold-Out Solo Endeavors - https://lnkd.in/gxGgvSMB -
This fall, Charli XCX & Troye Sivan Present: Sweat will bring the British and Australian pop stars to arenas across the U.S. and Canada. It’s the first time that either of them will headline North American arenas, but following their respective recent releases and subsequent solo shows – let alone the growing force behind the fall shows’ sales – they need not sweat it.
The tour, which kicks off Sept. 14 in Detroit and went on sale in April, has already sold out more than 90% of its tickets, according to Brian Greenbaum, Sivan’s agent at CAA.
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Greenbaum says the tour dates in Boston, Chicago, New York and San Francisco sold out immediately, while high demand pushed a second show in Los Angeles. He notes that tickets across the tour were 67% sold after the first weekend of availability, and 70% by the end of May.
The Sweat announcement and on-sale were planted after Sivan’s latest album cycle (for the October 2023 release of Something to Give Each Other) had mainly run its course, but before Charli’s Brat rollout kicked into high gear (June 7 release date). That off-cycle and on-cycle rollout was by design, giving ample time to sell arena tickets by artists who were not historically arena acts.
But even with strong opening sales, the team behind Sweat knew they’d get “a second bite at the apple,” said Greenbaum. Since the on-sale, Sivan made his arena debut abroad, and Charli executed an entire album campaign. Rather than the typical drop-off, momentum has carried Sweat through the (Brat) summer, with Greenbaum noting that North American sales rose to 80% by mid-June and beyond 90% by the end of July.
Sivan’s third studio LP, Something to Give Each Other, earned him his first two Grammy nominations and became his first album to land multiple songs on the Billboard Hot 100.
That success set up the European leg of the Something to Give Each Other Tour, leveling him up to arenas in Europe on his own before coming Stateside with Charli. According to figures reported to Billboard Boxscore, he played 15 shows across the continent in May and June, grossing $5.7 million from 108,000 tickets sold, averaging $379,000 and 7,227 tickets per show.
Those figures mark a 225% increase over Sivan’s last European jaunt. In Amsterdam, he went from selling 6,000 tickets at AFAS Live on The Bloom Tour in 2019, to 13,500 at the Ziggo Dome in June. In Berlin, he leap
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