Cuteness overload 🐶 We asked our #PUMAFam to share how they watch the Euro 2024 games with their furry friends, and the photos we received are absolutely adorable! It's clear there's a slight preference for a particular team, but the love for football and pets shines through in every picture. Check out these heartwarming snapshots! 📸

PUMA University 🎓 We can’t believe it has already been the 14th cycle of our “PUMA University for Trainers” program. Over the past 5 months, participants from 8 different countries have come together to enhance their skills and leadership abilities, contributing to our global retail learning strategy. This comprehensive program included 16 leadership sessions and more than 50 hours of Train the Trainer practices, utilizing a blended approach with both online and on-site sessions. Our trainers are now better equipped with the tools and knowledge they need to support our retail teams worldwide. We are incredibly proud of the dedication and achievements of our #PUMAFam. We will never stop #ForeverLearning🐾

FOREVER. HIGHER. 🔥 We are thrilled to celebrate PUMA Athlete Yaroslava Mahuchikh, who has just set a new world record in the women's high jump! Yaroslava has made history as the first woman ever to clear 2.10 meters. This incredible achievement breaks the previous record of 2.09 meters, which stood unbroken for 37 years. Her dedication, talent, and perseverance are truly inspiring in the #RoadtoParis2024. We are so proud of you, Yaroslava! The world is yours. #ForeverFaster 🇺🇦

CHEERS TO 100 YEARS 💯 We love to honor our history, which is why we won't stop celebrating it. In a lively gathering, we recently marked our latest milestone, celebrating the 100-year anniversary of Gebrüder Dassler Sportschuhe (GeDa), the foundation of our PUMA brand today. A total of 100 guests from PUMA, adidas, and the city of Herzogenaurach came together to recognize the legacy that has shaped the sports industry for over a century. Among the attendees were family members of the founders of GeDa and of course, our CEO, Arne Freundt, couldn't miss this memorable gathering, adding to the significance of this special occasion. Cheers to the next century! 🥳

Happy anniversary 🎂 It's been just over a year since our Voices of RE:Generation joined us on our journey to a #ForeverBetter Future, and it has been nothing but inspiring. In just one year Luke Jaque-Rodney, Jade Roche, Aishwarya Sharma, and Andrew Burgess have visited PUMA HQ's, explored some of our manufacturing partners in Vietnam, Bangladesh, Thailand, and Turkey, and delved into impactful projects like RE:GEN REPORTS, RE:SUEDE and RE:FIBRE. "The Voices are co-creating with PUMA in a wide range of projects to help PUMA to communicate and engage in a way that resonates with their generation and addresses the things that matter to them and their future.” said Anne-Laure Descours, CSO at PUMA. There’s only one FOREVER. Let’s make it BETTER. 💚

There’s only one FOREVER. Let’s make it BETTER. 💚 In 2023 we made strides towards our climate goals, achieving our first science-based greenhouse gas reduction target 7 years ahead of schedule and reducing our greenhouse gas emissions by 24%... Today we’re excited to share that Time Magazine and Statista have recognized PUMA as one of the World’s Most Sustainable Companies in 2024. Ranking us in 67th place out of 500 companies overall and first in the category of Apparel, Footwear and Sporting Goods. Thank you #PUMAFAM for the role you play in helping us to become #ForeverBetter across our entire business. Despite this recognition, there is always more to be done. Let’s go!

This is what we call a summer party success🌞 Everyone could feel the #PUMAFam spirit and the highlight was seeing everyone connect and celebrate with delicious burgers, finger foods, and refreshing drinks that kept us energized and happy. We also witnessed some impressive and fun dance moves that kept the energy and smiles flowing all night. A huge thank you to everyone who helped make this event a success, from planning to services, and of course, participation. Your enthusiasm and energy were the keys to a memorable day! Here’s to many more moments of fun and teamwork together! 📸 #LifeAtPUMA

Proud to be a PUMA 🌈 For us, it's important to empower and inspire our #PUMAFam to show up as their authentic self and celebrate diversity in all aspects. For Pride Month, our PUMAs around the globe showed how #LifeAtPUMA fosters a working environment of inclusivity and awareness. Fancy a short recap? PGS Vietnam hosted a pride movie session as well as a special tea-break with discussions and games, exploring the meaning of pride month. Our Hong Kong office celebrated diversity in love and gender acceptance as colourful as the sweet rainbow chocolate strawberries they decorated. And in North America, our pumALLiance, an LGBTQIA+ Employee Resource Group, joined the cheerful Boston Pride for the People parade. We hope you all had the most wonderful Pride Month - we sure did🫶

On this day in 1924, two brothers would change the sports industry forever. Today, together with adidas, we celebrate 100 years since Adi and Rudolf Dassler registered the ‘Gebrüder Dassler Schuhfabrik’, the foundation for what will become two of the biggest sports companies in the world today. We mark this day with pride as we work to continue the legacy of our respective founders. Here's to the next century!

Hand-picked from the PUMA Archive by Rocky 🕰️ Taking center stage at #ParisFashionWeek, A$AP Rocky unveiled his new AWGE collection at Hotel de Maison, styled with newly released and upcoming footwear and accessories from his A$AP Rocky x PUMA collections. The iconic Mostro and Mostro 3.D sneakers made a triumphant comeback, with the latter being PUMA’s first fully 3D-printed footwear. Our classic OG Inhale shoe from 2000 made waves on the runway, styled in striking summer-melon high-risk red and upcoming colorways. And let's not forget the speediest shoe out there: the PUMA Speedcat. Recently launched in two colours, the Speedcat fuses PUMA's racing heritage with innovation. You don't want to miss these drops 👀