Last week, our Gadea Rodriguez Fernandez, Pablo Morales, and IAB Spain co-hosted the webinar “Unlocking the Working Media: Mastering Supply Path Optimization, Media Curation, and Omnichannel Technology.” During the session, we explored cutting-edge strategies for optimizing the media supply path, delving into best practices to achieve greater transparency, efficiency, and impact in media buying. Together with our guest speaker Nicolás Bouchet of Havas Creative Network, we discussed the challenges and opportunities in media curation and how brands can leverage data to make more informed, effective decisions. A big thank you to our incredible speakers for sharing their expertise and insights! You can watch the full webinar here: https://lnkd.in/eeXDDiCt
