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Name: Plus on LinkedIn: #safetymonth #safety #autonomousdriving #ai #adas #tech #driverexperience…
Uploaded: 2024-06-26T13:50:01.018Z
Channel: Plus
Description: Safety Month Insight — Driver confidence in automated safety systems is essential for adoption. It’s about building trust and demonstrating real business benefits. https://lnkd.in/gXGsM5Cf #safetymonth #safety #autonomousdriving #ai #adas #tech #driverexperience #awareness #adoption

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Safety Month Insight — Driver confidence in automated safety systems is essential for adoption. It’s about building trust and demonstrating real business benefits. https://lnkd.in/gXGsM5Cf #safetymonth #safety #autonomousdriving #ai #adas #tech #driverexperience #awareness #adoption

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I think the importance of confidence of the end user, it's in the end the driver. So how do we create the confidence? The confidence comes with them feeling really comfortable that the system is reliable, that the system really navigates and drives like they would basically drive. It has to feel natural, it has to feel smooth, and they just really have to feel like I want to engage the system. I think nowadays there are still challenges, whether it's false positive warnings and. And that, you know, distracts the driver more than it makes him feel safe. I think those are the areas where we can help together with bringing technologies together to increase the level of confidence and comfort to use such systems. I think that's one point. And the second one, maybe just also touching upon some business aspects. So when when we talk to customers and let them experience our product, they think it's really, really great. But bring me the business case. How does it help me to reduce my insurance costs? Or how does it help me to reduce driver retention related costs? So all of these things of confidence value, but also how is the overall cost and creates a positive business case. I think this is an area that we together between tier one OEM's and also software tech players like us need to collaborate on, on really finding that sweet spot.

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