PhocusWire’s Post

💡 What will it take for the airline industry as a whole to deliver dynamic offers to customers at scale? ATPCO's Rich Kassner reveals five key ways we can make dynamic offers succeed in his latest article in PhocusWire. Get all the details 👉 https://bit.ly/4ezrsPv

Whilst some airlines have yet to attempt any use of any kinds of dynamic offers, a number of global airlines have invested millions in new technology to deliver more than just dynamic prices. They are generating truly dynamic offers that include ancillaries and other product elements. During these times, airlines cannot just rely on its existing rules-based offer systems for enabling dynamic offers - they need to build out their own data science capabilities or engage with vendors who can work with these very large data sets. This also requires more micro-segmented data with additional context to drive personalised, dynamic offers. Read the full article and gain insights on https://lnkd.in/gS2aiKn7 #ATI #ATIBusinessGroup #TravelUpdate #TravelNews #AirlineIndustry #AirlineNews #Airlines #GlobalAirlines #Aviation #AviationIndustry

Check out my recent opinion piece for PhocusWire. It might sound strange that we, ATPCO, say airlines must move beyond filed fares, but it shouldn't. Above all, we are committed to helping airlines evolve and adapt quickly, not to hold them back or slow them down with legacy processes or formats. ATPCO is modernizing along with the industry by helping airlines to evolve and embrace modern retailing and dynamic offer creation. #airlinepricing #dynamicpricing #dynamicoffers #airlines #filedfares https://lnkd.in/grw7Em6n

10 years ago I raised the question of the relevance of a central airfare database in a world of API connectivity between air travel suppliers and sellers. Today's opinion piece by ATPCO's Rich Kassner in PhocusWire provides some answers related to Dynamic Offers: 👉 "global airlines have invested millions in new technology to deliver more than just dynamic prices. They are generating truly dynamic offers that include ancillaries and other product elements" => Agreed, the product and the price are determined dynamically by airlines for more relevance to customers 👉 "Airlines cannot just rely on its existing rules-based offer systems" => fully agreed, AI can help identify patterns and trends, and generate relevant offers with higher conversion ratios 🤗 👉 "The leading-edge airlines are employing both dynamic price adjustment and adjusting the content" => hmmm, if an airline knows the ideal (bid) price in real-time (based on demand forecast, remaining capacity, and other inputs), why would they need to find a fare from which to make an adjustment? 🤔 👉 "The product catalog contains all the individual items that can comprise an offer. (...) This catalog of products separated from prices has three separate but related use cases" => Indeed, while products have relatively stable attributes, prices can be completely dynamic, reflecting supply and demand in real-time 👉 "Having access to records of other filed fares provides insights that advertisers can use for competitive pricing and positioning" => respectfully, no... filed fares may be displayed or not, sold or not, ... at best they can support fixed price deals, at worst they may look like competitors aligned on prices... 🙈 #Offersandorders #airlineretailing #productcatalogue https://lnkd.in/eDqCG8JJ

Ancillary revenue in the airline industry is soaring 📈 but it's not just about money – it's about customer loyalty, digital experience, and data insights too. The best way to achieve that is through travel eSIMs! More than just an extra revenue source, they enhance the entire travel experience. From loyalty programs to disruption management, in-destination upselling, and keeping passengers connected, eSIMs are reshaping the industry. Dive into our latest blog to discover how travel eSIMs can transform your airline's strategy. https://vist.ly/6b4 #AirlineAncillaries #AncillaryRevenue #TraveleSIM

#ElevateTravelConnect2024 was jam-packed with future-shaping insights. From data to dynamic offers, industry experts shared their expertise on the future of modern airline retailing. ATPCO's Angela Sultana, Vice President, Global Marketing, unpacks three of the biggest takeaways from #ETC24 and shares how you can turn them into tangible to-dos for your organization. Read them now: https://bit.ly/4aYJE2l

In today’s competitive travel industry, the right reservation system isn’t just a tool—it’s a cornerstone of success. Here’s how AirTime Connect’s Reservation System is elevating airline operations to new heights of success: - Boost Efficiency: Streamline booking processes, reduce wait times, and minimize errors. Efficiency isn't just good for operations; it's great for customer satisfaction. - Enhance Revenue Management: Leverage advanced analytics and forecasting to optimize pricing strategies and maximize revenue on every flight. - Seamless Integration: Connect seamlessly with other systems like Departure Control and Customer Management, providing a holistic view of operations and enhancing the customer experience. - Real-Time Data: Make informed decisions with up-to-the-minute data, improving responsiveness in a fast-paced market. Don’t just meet the industry standards—set them. Implement a reservation system that drives performance and delights customers every step of the way! #aviation #traveltech #airlinemanagement #customersatisfaction #innovation

It's back to school season - a time for learning - and if you want to learn more about the future of the airline technology landscape - then you will want to tune in to this exclusive webinar with Conor OSullivan and Bryan Porter of #Datalex , Luis Monteiro of #AWS , and Jason Balluck of #TiM - register now to get access.

Recently, the use of two pricing strategies – dynamic pricing and dynamic bundling – has become increasingly popular in the airline industry. These methods are designed to optimize revenue and provide passengers with more personalized price options. Our Avtra PSS system, which is a new-age Offer-Order-Settle-Delivery (OOSD) based system, employs both techniques, and we were recently approached to provide more in-depth information on these exciting system features on offer. Here's a quick explanation of each strategy: Dynamic Pricing: This strategy involves adjusting ticket prices in real-time based on various factors, such as demand, time until departure, seat availability, historical data, and competitive factors. The goal is to charge higher prices when demand is strong and offer discounts to fill empty seats. Dynamic pricing enables airlines to maximize revenue and passengers may find that prices for the same flight can vary significantly depending on when they book and how full the flight is. Dynamic Bundling: This strategy involves creating customized products by bundling the fare with various services or perks together, such as baggage allowance, in-flight meals, seat selection, post booking flexibilities and priority boarding. These bundles are personalized based on customer preferences and their "willingness to pay (WTP)". Dynamic bundling benefits both the airline and the passengers. Airlines can increase their ancillary revenue by selling additional services, while passengers may find it more convenient to purchase all the services they need in a single package, often at a discounted price compared to buying each service individually. By using data analytics, machine learning and customer segmentation, airlines can offer bundles that are attractive to specific market segments. For example, a business traveler may prefer a bundle that includes a flexible ticket, extra legroom seats, and priority services, while a leisure traveler may opt for a package with checked baggage and in-flight entertainment. Whatever the requirement, choice or preference, Avtra’s PSS is at your profitable service!   #airlinedistribution #airlineretailing #plan #book #journey #flight #dynamicbundling #dynamicpricing #individualpreferences #shorterpurchasingprocesses #higherconversionrate #passengers #travelpackage #respectfulengagement #transparency #AvtraPSS