For the past 2 months, I've been lucky enough to work nights and weekends with the incredible team at Afya Research Africa (ARA) on a project to update their marketing and messaging.
For rural, low income Kenyans, there is little access to primary health care. Medical care is often far from them and expensive. Since 2009, ARA has been working on this problem, helping thousands of rural Kenyans - especially mothers and children - access primary health care through their network of medical kiosks, or neighborhood storefronts.
Unlike private hospitals and public health facilities that don’t serve these communities, ARA’s kiosks are close to home, affordable, staffed with well-trained professionals, and always stocked with critical medicine and supplies. ARA kiosks also treat non-communicable diseases, which are often ignored in these communities. This approach helps improve health outcomes and reduces mortality.
Many projects have attempted to fix this "last mile" problem of healthcare delivery, but fail because they leave as soon as they run out of funding. ARA has learned from this and creates social ventures to ensure their own sustainability and continuity of care.
This is only one part of the path to scale. As ARA continues to grow, they are partnering with international funders to scale their impact in Kenya. So far, they have partnered with leading organizations like Pfizer, Twinings, UK Aid, and the Kenyan Government. They are now looking for new partners to help bring affordable, quality primary health care to Kenyans.
If you (or anyone in your network) is responsible for this type of partnership, corporate funding, or sustainability project at your company and interested to connect with an organization that is improving the lives of thousands of people in Kenya, please comment below and I'll connect you!
PS - I also have to thank Pradeep Suthram and Rippleworks for helping connect me with ARA in the first place. Rippleworks is an incredible organization helping social ventures thrive by connecting professionals with entrepreneurial teams who are making a difference. If you want to help work on some of the world's biggest problems, check them out.
President at MRA
2mo11. Shut-Down of Application We have the sole right to shut down the Application or any part thereof for any reason at any time without notice or consent. We will have no responsibility or liability attributable to such Application shut down. Please explain this. These are Philips words.