Paula Kaufman’s Post

reposting for reach - SA network follow the link in Ianthe Sandnes post below!

Just some thoughts on why e-commerce brands should consider hiring a Fractional CMO. I'm a little biased, but come see why. https://lnkd.in/gkkAcjBX #fractionalcmo #marketing #marketingconsultant

Honest to Goodness

The kind of brand you want to work for.

💸 I want to give you $10,000 (I just need a little help). I've got a once-in-a-lifetime career opportunity and I'm looking for someone special. The one person who's ready to take True Classic from the stratosphere to the moon. 🚀 🌕 A truly remarkable marketing leader - the best of the best. A builder at heart and an eternal optimist, seeing an opportunity in every challenge they face. A lifelong learner, loving to innovate and staying on the cutting edge. Someone who's both incredibly analytical and insanely creative. They understand organic, paid, and owned media channels. They know how to market in the US as well as in many other countries. And they truly get DTC marketing as well as retail, wholesale, and marketplaces. They're experts in not only acquiring new customers but also building strong 1:1 relationships with them, retaining them, and maximizing their lifetime value. That leader knows the latest & greatest on how to grow companies and does it in a way that builds incredible brands. They are gritty, resourceful, entrepreneurial, empathetic, consumer-obsessed, and a bunch of other incredible things you can think of. If you know the one, please refer them to me. If they get hired, I'll personally pay you $10k cash & and they'll land a career-defining opportunity. That's what I call a win-win-win. Job description -> https://lnkd.in/gQuE6Fcy #hiring #marketing #trueclassic #moonshot

Guideline's seeking a dynamic, hands-on Head of Product Marketing 🚀 This role will take charge of optimizing our customer journey and driving product marketing initiatives that deepen customer engagement. You’ll be pivotal in crafting and executing strategic marketing plans that resonate with our B2B audience, ensuring our product stands out in a competitive landscape 💪 How you’ll make an impact - Refine Our Narrative: Use insights to refine marketing strategies and maintain a competitive edge ✨ - Market Expertise: Develop deep understanding of audiences bringing this knowledge to product roadmap discussions and translation of product features into benefits, reasons to believe, and content messaging 🧠 What you’ll need to be successful - Product Marketing Leader: Proven experience in driving Product-Led Growth (PLG) for SaaS or cloud-based products 🎓 - Data-Driven Marketer: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions 📊 - Creative Storyteller: Excellent storytelling abilities to craft compelling messages that resonate with technical and non-technical audiences alike 📝 What we offer 🏦 $167,000-$205,000 + Equity Plan 🏝 Generous PTO policy  🩺 Comprehensive health coverage 💸 Retirement matching program 📥 https://lnkd.in/g5B4u3ZD #flexibility #productmarketing #productmarketer #marketanalysis #discovery #developing #Marketresearch #Customerresearch #Competitiveresearch #Productperformance #Segmentation #Propositions #Positioning #Businesscases #Roadmaps #Launch #Productpromotion #Salessupport

🍏 Unlocking Success: Apple's Product Marketing Strategy 🌟 When it comes to innovation, design, and customer loyalty, Apple sets the gold standard. Let's delve into the core elements of Apple's product marketing strategy that have made it an iconic global brand: 1️⃣ Customer-Centric Innovation: Apple's relentless focus on understanding and anticipating customer needs drives product innovation. Each product is designed to delight users with intuitive features and sleek aesthetics, from iPhones to MacBooks and beyond. 2️⃣ Ecosystem Synergy: Apple's ecosystem approach ensures seamless integration across devices and services. This synergy enhances user experience, fosters brand loyalty, and encourages repeat purchases. 3️⃣ Emotional Branding: Apple excels in creating emotional connections with consumers through powerful storytelling and aspirational messaging. The brand taps into desires for creativity, productivity, and self-expression, resonating on a deeper level. 4️⃣ Simplicity and Elegance: Apple's minimalist design philosophy extends beyond product aesthetics to user interfaces and customer interactions. This simplicity and elegance enhance usability and brand appeal. 5️⃣ Innovative Marketing Campaigns: Apple's iconic marketing campaigns, from "Think Different" to "Shot on iPhone," showcase creativity, innovation, and the human experience. These campaigns not only promote products but also inspire and captivate audiences. 6️⃣ Retail Experience: Apple Stores offer more than just products—they provide immersive experiences, expert guidance, and a sense of community. The retail environment reinforces brand values and enhances customer engagement. 7️⃣ Sustainability Commitment: Apple's commitment to sustainability is evident in its product design, supply chain practices, and environmental initiatives. This focus on sustainability resonates with environmentally conscious consumers. 8️⃣ Continuous Improvement: Apple's product marketing strategy emphasizes continuous improvement and iteration based on customer feedback, market trends, and technological advancements. This agility ensures relevance and competitiveness. Apple's product marketing strategy embodies excellence in innovation, design, customer experience, and brand storytelling. It continues to inspire and shape the future of technology and consumer culture. 🚀✨ Let's celebrate the power of great marketing together! What aspects of Apple's product marketing strategy resonate with your experience as a consumer or professional? Share your thoughts and insights in the comments below! Let's celebrate the power of great marketing together! 🍏 #Apple #ProductMarketing #Innovation #CustomerExperience #opentowork #Hiring #Marketing #Referral

Katie Larson is looking for a Product Marketing Manager! There is simply too much friction reading a resume right now, so the best way for you to land interviews is by direct message on LinkedIn BUT LET ME BE CRYSTAL CLEAR. You still have to mass apply, because when companies ask you if you have applied yet in the portal and you say no then you have to start from scratch. It’s a lot of work I know and it sucks, but you got to do it. In 2025 mark my words at the rate AI is moving you will all by interviewing with holograms. I am not joking at all. There will be AI recruiting software that will sort, sift, screen (oh yes interview you), and schedule the second round interview. This is why I am telling everybody to land this job as soon as possible and to start a brand (more on that later), but for now you need to deliver a more impactful message to pitch your resume. Well… Rich what the heck am I supposed to say? That’s a fair question and I got you covered right here. I have a list of 33 openers you can use in Skool. See you in Skool! https://lnkd.in/gtQjCfUH Don’t be late to Skool! https://lnkd.in/gtQjCfUH PS Please RESHARE this post for all your colleagues still looking for a job. #productmanagement #productmanagementcareers #productmanagementjobs #speedtolead

Were you part of a recent #layoff, were #laidoff, and are a #jobseeker #opentowork #openforwork never fear! There are lots of #hotjobs available!! Check out this new #jobposting with 1Password! I can help you navigate your search with my 20 years of experience in the industry and as a #resumewriter. I can prepare a strong ATS friendly resume to get you results and get you back to work QUICKLY! There is a lot more competition with the recent #layoffs, so it’s even more important you stand out from the competition, and you have a proven job search strategy. How I can help you: • Customized resume preparation- taking the time to thoroughly understand your expertise, not just providing a basic questionnaire or mass-produced “cookie-cutter” resume template. • LinkedIn profile preparation/optimization. • Job search coaching to walk you step-by-step through the process so you aren’t aimlessly applying to jobs and not getting responses. • Freelance Recruiter with a vast network of hiring manager/recruiter contacts to connect you to. 12 of my clients have accepted offers in 2024, 106 accepted offers for new jobs in 2023, 124 in 2021 and 112 in 2022! One obtained a $70K increase in her previous salary, one DOUBLED his salary, one a $50K increase, one a $55K increase and another a $35K increase! Visit my 120+ LinkedIn recommendations of success stories. Two recent client’s success stories: “I went from constant rejection to averaging 6 interviews a week almost overnight.” “I wanted to thank you for all of your help and assistance in this process. I am going on to start my dream job thanks to you and your guidance. I wouldn't have gotten my foot in the door without your reach and connections. Again thank you so much for everything you have done for me and for others. I am blessed to have come across you in this vast network of people." Please take advantage of my FREE RESUME REVIEW offer on my website. https://lnkd.in/g-4bcFV “Remember you only get one chance to make a first impression, make it a Professional Impression!!”   #careercoach #resumewriter #ono #nowhiring #gethired