The first few moments of a tour can often feel disjointed from the rest of the experience.
(guests arriving, meeting one another for the first time, waiting for the rest of the group, etc)
But we should consider this time part of the tour. In fact, a very important part of the tour as it's the very first thing people experience.
Don't wait for your tour content to start to make your big impression (because the first impression had already been made by then).
#tourguides#experiencecreation#experiencedesign#toursandactivities#tourguide
🌟😎 Stop playin' and start bookin' that vacay you've been daydreamin' about! Phenomenal Moment Travel's got the hook-up for your next epic adventure.
Whether you're lookin' for city vibes or beachside bliss, we've got the deets. Let's make those dreams a reality! 🌆🏖️
#TravelGoals#BookNow#PhenomenalMomentsTravel#TravelwithPMT#ExplorewithPMT
▶ CampaignUnwrapped - 3: Airbnb, "Never a Stranger"
In 2016, Airbnb aimed to solidify its brand as a welcoming and inclusive platform amidst growing scrutiny and competition in the travel accommodation industry.
🔸 Challenge: Airbnb faced challenges related to trust and safety, as well as increased competition from traditional hotels and other peer-to-peer rental platforms. Additionally, some users were hesitant about staying in a stranger's home or hosting unknown guests. The company needed to address these concerns and reinforce its mission of fostering a sense of belonging and community.
🔸 Insight: Airbnb identified that its core users valued authentic travel experiences and the opportunity to connect with local cultures. The platform’s appeal lay in its ability to offer not just a place to stay, but a deeper, more personal connection to destinations through interactions with hosts and local communities. The campaign aimed to highlight these unique, transformative experiences and the human connections made through Airbnb.
🔸 Solution: Airbnb launched the "Never a Stranger" campaign, which focused on the personal stories of hosts and guests, emphasizing the idea that staying with Airbnb allows travelers to experience a city like a local and foster genuine connections. Key elements included:
- Story-Driven Content: The campaign featured real-life stories of hosts and guests who shared their experiences, showcasing the friendships and cultural exchanges made possible through Airbnb.
- Heartwarming Video Ads: Emotional videos depicted various travelers and hosts from around the world, highlighting their interactions and the hospitality that made them feel at home even in unfamiliar places.
- Personalized Messaging: The tagline "Never a Stranger" communicated the idea that Airbnb connects people and places in a way that traditional accommodations cannot, making every traveler feel welcome and at home.
🔸 Impact: The "Never a Stranger" campaign successfully resonated with a broad audience, enhancing Airbnb's image as a platform that offers more than just a place to stay. It reinforced the company’s commitment to fostering community and belonging, which helped build trust and appeal to both new and existing users.
The campaign contributed to an increase in bookings and positive brand perception. It also played a significant role in differentiating Airbnb from traditional lodging options by emphasizing the personal and authentic travel experiences that only a home-sharing platform could provide.
https://lnkd.in/gtU-CRNp#CampaignUnwrapped#DialogueMatters#Airbnb#Campaigns#Marketing#Advertising
Sikke en fin film Per. Forstår hvorfor I anerkendes så flot🥈Godt eksekveret!