Big news in the CPG industry! Mars has agreed to acquire Kellanova (Kellogg's salty snacks spin-off) for a whopping $36B. This strategic move not only gives Mars a new arm in the human snacking world but also positions them to meet the future demand for sustainable, healthy snacking. The deal comes amidst a trend where consumer trade-downs to lower-cost options continue to dominate the market. This acquisition not only speaks of leverage but also underscores the significance of brand equity for leading CPG companies. Competitors in the sector should take note. Mars, known for its expertise in infusing acquisitions with capital to scale, is set to make waves with this deal. Stay tuned for the ripple effects in the industry. #CPG #Fletcher #CompetitiveIntelligence Read more: [Link to article]
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🚨 Big news in the snack world! 🚨 Mars, Inc. is making a major move by acquiring Kellanova, the snacking arm of Kellogg Company, for a whopping $36 billion. This strategic deal will supercharge Mars’ presence in the snack food market, adding powerhouse brands like Pringles and Cheez-It to its already impressive lineup. With this acquisition, Mars is set to redefine snacking on a global scale. 🌍🍫 #MergersAndAcquisitions #SnackingIndustry #MarsInc #Kellanova #BusinessGrowth #FoodIndustry Read more ⬇
Mars to acquire snack maker Kellanova in $36 billion deal
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Out of this world potential M&A activity announced this week.... Family owned Mars looking to acquire Kellanova - the snacks business spun off from Kellogg Company which includes Pringles and Cheez-It snacks. At $29 billion dollars and $83.50 a share it would be one of the biggest M&A deals in the consumer food products sector for years and sure to attract the attention of regulators. What's the upside for Mars? Is there a natural manufacturing synergy between predominantly sweet and savoury products? Maybe merging back office functions will drive savings? Or is it an NPD play? 🍫 Snickers flavoured Pop Tarts? 🍫 Sweet versions of Pringles? Or does it give the chance to spin off the pet food business and have one focused on snacking and another on pet food? Interesting play. What are your thoughts? #m&a #acquisition #supplychain #logistics #manufacturing https://lnkd.in/eEFyRawr
Mars strikes $36bn deal to buy Pringles maker Kellanova
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Following media reports on a possible acquisition of Kellanova, candy and snack maker Mars made its intentions clear today by announcing a $35.9bn acquisition for the parent company of Pringles, Cheez-It and Pop-Tarts, marking one of the largest deals in CPG food and beverage history. In my latest FoodNavigator-USA article, I unpack the news, share perspectives from Carl Quash and John Oh on what it means for both companies and whether we should anticipate an M&A race from competitors in the months to come. #FoodandBeverageIndustry #CPGNews #FoodNews #Kellanova #Mars #MergersandAcquisitions #Snacks #SnackMarket #BusinessNews
Mars to acquire Kellanova for $35.9bn in snack push, as M&A activity set to takeoff
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A $36 billion takeover in the snacking sector marks significant news, bringing iconic household brands under Mars' control. Anticipate major shifts in Kellanova's management over the next 12-18 months. Stay tuned for updates! #Takeover #SnackingSector #BusinessNews
Mars agrees blockbuster $36bn takeover of Kellanova to create snacking behemoth
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Exciting News in the Snacking World! Mars Global has just announced a monumental step, acquiring the Kellanova family of snack food brands for a stunning $35.9 billion. This move brings together two giants in the industry, both known for their beloved and innovative products. By joining forces, Mars aims to reshape the future of snacking, catering to a broader audience with an even wider array of delicious options. This acquisition includes popular brands such as Pringles®, Cheez-It®, Pop-Tarts®, and RXBAR®, complementing Mars' already impressive lineup featuring SNICKERS®, M&M'S®, and KIND®. The combined portfolios will enhance Mars' ability to meet diverse consumer tastes and preferences, while also doubling their snacking ambitions over the next decade. With the global snacking market continuing to grow, this is a strategic move set to benefit consumers and shareholders alike. As part of Mars Snacking, Kellanova will help drive innovation and expand reach into new markets. Both companies share a commitment to quality and sustainability, making this merger a powerful alignment of values and vision. We look forward to seeing how this collaboration will bring even more excitement and variety to snack lovers worldwide. Share your thoughts on this exciting acquisition in the comments or get in touch to discuss further! https://lnkd.in/eASt8kD7 #Mars #Kellanova #SnackRevolution
Mars to acquire the Kellanova family of snack food brands | Mars Global
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Mars Acquires Kellanova for $35.9B in Largest Food Deal Since 2015 Big news in the food and beverage industry: Mars, the global candy and gum giant known for brands like M&M’s, Kind bars, and Extra gum, has agreed to acquire Kellanova for a whopping $35.9 billion. This move marks the biggest deal in the sector since the Kraft Heinz merger in 2015. Under this acquisition, Kellanova, the powerhouse behind beloved brands like Cheez-It, Pringles, Pop-Tarts, and Eggo, will join Mars Snacking. The combined portfolio will dominate the snacking market, offering consumers everything from breakfast options to evening snacks. With this acquisition, Mars not only strengthens its presence in the savory snacks category but also adds Kellanova’s plant-based leader, MorningStar Farms, to its impressive lineup. This deal is set to close in the first half of 2025, marking a significant shift in the snacking industry and expanding Mars’ footprint beyond candy and gum into a wider array of food categories. Kellanova’s CEO, Steve Cahillane expressed confidence in Mars’ ability to “nurture and grow” the brands that millions of consumers love, pointing out Mars’ proven track record of successfully scaling acquired businesses. As Mars continues to diversify and grow its empire, this acquisition highlights the company’s strategic move to own the consumer’s day—from breakfast through to dinner and all the snacks in between. #MergersAndAcquisitions #FoodIndustry #Snacking #Mars #Kellanova #ConsumerGoods #BusinessGrowth #Innovation Illinois Manufacturers' Association Intersect Illinois Mark Denzler https://lnkd.in/gKpYrizY
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Big news in the food industry today! Mars, the family-owned candy giant known for beloved brands like M&M’s and Snickers, has announced a major acquisition. They are set to acquire Kellanova, the maker of popular snacks such as Cheez-It and Pringles, for approximately $35.9 billion. This deal, valuing Kellanova at $83.50 per share, represents a premium of about 44% over Kellanova’s 30-day average trading price. This strategic move will allow Mars to expand its footprint in the snacking industry, combining Kellanova’s iconic brands with Mars’ existing portfolio, which includes billion-dollar brands like SNICKERS®, M&M’S®, and TWIX®. The acquisition is expected to close in the first half of next year. Insights: Market Expansion: This acquisition will significantly enhance Mars’ presence in the snacking sector, allowing them to tap into new consumer segments and diversify their product offerings. Synergies: By integrating Kellanova’s strong brand portfolio, Mars can leverage synergies in marketing, distribution, and innovation, potentially leading to cost savings and increased market share. Competitive Edge: This move positions Mars to better compete with other major players in the snacking industry, such as PepsiCo and Mondelez, by broadening their product range and strengthening their market position. Growth Opportunities: The combined resources and expertise of Mars and Kellanova could drive future growth through new product development and expansion into emerging markets. #business #acquisitions #foodindustry
Mars to Acquire Kellanova | Mars
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Family-owned confectionary giant Mars is all set to acquire Pringles maker Kellanova in a nearly $36 billion deal, making it the biggest buyout in the packaged foods industry. This acquisition aligns with Mars’ long-term strategy of expanding its global footprint. Kellanova, which spun off from Kellogg in 2023, has a strong presence in markets like Africa, while Mars has established itself in regions such as China. The combination of these strengths is expected to create new opportunities for growth in both emerging and established markets. Beyond expanding its geographic reach, Mars aims to strengthen its portfolio with Kellanova’s popular brands, like RXBar and Nutri-Grain, which cater to the growing demand for healthier snack options. However, the acquisition could raise antitrust concerns due to potential overlaps in certain product categories, particularly snack bars. While some consumer groups worry about reduced competition and higher prices, Mars and Kellanova believe their brands will complement each other, allowing the company to cater to a broader range of consumer preferences.
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Largest acquisition in the history of the packaged food industry! #Mars, the family-owned candy giant, has announced plans to acquire #Kellanova, the maker of Pringles and other popular snack brands, in a massive $36 billion #AllCashDeal, marking the largest acquisition in the history of the packaged food industry, as reported by #Reuters. In a groundbreaking move, the iconic candy giant will pay $83.50 per share for Kellanova, reflecting a 33% premium over the company's closing price on August 2, 2024. The all-cash transaction, valued at $35.9 billion including debt, is expected to close in the first half of 2025, subject to shareholder and regulatory approvals. This acquisition brings together a diverse portfolio of beloved brands, including Mars' M&M's and Snickers, with Kellanova's Pringles, Cheez-It, Pop-Tarts, and Eggo frozen waffles. The deal represents a significant consolidation in the packaged food industry, potentially reshaping the competitive landscape and consumer choices in the global snack market. The acquisition aligns with Mars' ambitious goal to double its snacking business within the next decade, significantly expanding its presence in the growing salty snacks category. #BusinessNews
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Mars Inc. to Acquire Pringles Owner Kellanova in a $35.9 billion deal - Mars Inc., producer of popular brands like M&M's and Snickers, plans to acquire Kellanova, the parent company of Pringles, in a strategic move to expand its snack food portfolio. - The acquisition marks a significant diversification for Mars, traditionally known for its confectionery products, bringing savory snack options into its lineup. - This deal is expected to enhance Mars' market competitiveness and broaden its reach across different snack food categories, meeting diverse consumer preferences. - The transaction will likely reshape the snacking industry, prompting potential competitive responses from other major food corporations. #Acquisition #SnackFoodIndustry #MarketExpansion Read more: [https://buff.ly/3SOgD2N]
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