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Strategy Leader that Thrives in the Vague | Advisor | Ex-Nestle

Big news in the CPG industry! Mars has agreed to acquire Kellanova (Kellogg's salty snacks spin-off) for a whopping $36B. This strategic move not only gives Mars a new arm in the human snacking world but also positions them to meet the future demand for sustainable, healthy snacking. The deal comes amidst a trend where consumer trade-downs to lower-cost options continue to dominate the market. This acquisition not only speaks of leverage but also underscores the significance of brand equity for leading CPG companies. Competitors in the sector should take note. Mars, known for its expertise in infusing acquisitions with capital to scale, is set to make waves with this deal. Stay tuned for the ripple effects in the industry. #CPG #Fletcher #CompetitiveIntelligence Read more: [Link to article]

Snickers maker Mars to buy Kellanova, company known for Pringles, Eggos, in $36B deal

Snickers maker Mars to buy Kellanova, company known for Pringles, Eggos, in $36B deal

usatoday.com

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