Paradies Lagardère’s Post

**Introducing the new Heineken Beer Outdoor Transporter (B.O.T.)!** Summer is here and that means it's time to crack open a cold one without worrying about it getting warm. But wouldn't it be even better to have a cold beer delivered to you wherever you are? Enter the Heineken B.O.T. - your new favorite summer accessory. Are you ready to take your outdoor drinking game to the next level? #HeinekenBOT, #beerlovers, #summerfun, #outdoordrinking, #innovation

🚀 Pround to share our latest achievement here at team Toast Brewing! Last week, we launched the world's first living fount, and it's already making waves in 10 venues, with many more on the horizon. 🌱 Yes, you heard that right… It's alive! Our fount features moss that thrives on ambient humidity, no trimming or watering required! 👀 Incredibly eye-catching and a premium offering for consumers, this innovation isn't just about aesthetics. It also: 🍃 Highlights the sustainable choice at the bar* 🌍 Showcases the venue’s commitment to environmental efforts 💹 Boosts sales - standalone founts increase ROS by 32% vs. the T-bar** *85% of consumers say they’d purchase more sustainable products if clearly signposted [Good Houskeping survey 2023] **According to The Morning Advertiser, 2023 Join us in making sustainability stylish and profitable! #Innovation #Sustainability #LivingFount #GreenTech #HospitalityIndustry #EcoFriendly #Naturestakingover

🍻 Save The Date 🍻

I'm thrilled to share our latest video: "The Future of Craft Beer: Predicting the Next Big Styles After IPAs." This comprehensive exploration offers a unique perspective on the evolving craft beer industry, perfect for both enthusiasts and professionals in the brewing world with the Brewers Association's Competition Director Chris Williams 🔍 In this video, you'll discover: The current trends and future predictions in craft beer, especially post-IPA dominance. Insights from major beer competitions like the Great American Beer Festival and World Beer Cup. The growing popularity of styles like light lagers and what this could mean for the industry. Expert opinions and predictions on the next big beer styles. Whether you're in the brewing industry, a craft beer aficionado, or looking to stay ahead of market trends, this video is packed with valuable information. 📺 Watch here: https://lnkd.in/gr9wnN5r Feel free to share your thoughts and insights in the comments. Let's discuss what the future holds for the craft beer industry! #CraftBeer #BrewingIndustry #BeerTrends #MarketInsights #CraftBeerCommunity

The craft beer world is a hub of creativity and flavor, but it's not without its challenges. Whether you're just starting out or have been in the game for a while, you've likely bumped into issues. That's where brewing events come in. We've got a blog that delves deep into why attending these events isn't just a good idea – it's a game-changer for your brewery's revenue and brand reputation. https://hubs.la/Q0281wjg0

Definitely worth putting these dates in your diary. Find out oh-so-much more about what WSET is achieving with its beer courses. Four incredible colleagues each tackling a different topic. All worth a watch. Roll on February. #wset #beer #beereducation #inspiringeducation

These horses have put Anheuser bush top of mind for me. Such a great branding idea!! Look for something that sells s your brand apart!! #anheuserbuschclysdales #branding #brandinginspiration #brandingstrategy #brandinginspiration #marketingagency

There are hundreds of Beer Competitions in the World. They differ by their size but also by their rules, their adherence or not to beer category definitions, the number of beers that each brewery can submit, the qualifications of the judges. Some are National, some welcome the world. There are 2 take away for participant: - Visibility (Attention) and Praise - when awarded - Feed Back to elevate their quality - when not awarded Now there's one thing that keeps the top world beer competitions apart from most other ones. There are lots of beers in competition but there is only 1 gold, 1 silver and 1 bronze per category. Just like the Olympic of beer, 3 winners on the podium. Bellow is a map of the top 10 beer competitions in my opinion! Be on the look for these logo's on your beer selection as they really mean something!

Advertising is a fascinating and intriguing space. The best advertisements are the ones that are relatable and evoke emotion. It’s the visualization of the experience that makes an advertisement stand out more than the product itself. 🎨✨ A product stands out when it solves the pain points of the customer, whereas an advertisement stands out when it evokes the emotions of (new) customers. Heineken nailed it with this advert. 🍺👏 #Advertising #Marketing #Heineken #ForgottenBeers #CreativeAds #Branding #EmotionalMarketing

If you haven't visited Little Little Miami Brewing Co you don't know what you're missing! Are you wondering if the "cool" factor is high enough for you? Take our recent virtual tour and judge for yourself. then go try their delicious food...which not even our virtual tours can quite capture. 😉 #virtualtour #googlemaps #customerengagement