Kim P 😊’s Post

Strong/clear message in this ad, with not one single word spoken 🤌🏽🤌🏽🤌🏽

Burger King complained about this McDonald’s ad — and it blew up in their faces. The ad was made in Germany in 2011, and is viciously clever: Bullies steal a kid’s McDonald’s fries, so he hides the fries behind a Burger King bag. Then the bullies lose interest. BURN!! 😂 When it came out, Burger King issued a statement that "McDonald's has broken the rules of comparative advertising by degrading the Burger King brand." McDonald’s pulled the ad, but it made its way to YouTube — where of course it went VIRAL and made news. It’s a classic case of the “Streisand Effect”: When you try to hide or censor something, you just draw more attention to it. So what should Burger King have done? My answer: Fight humor with humor. The McDonald’s ad felt more playful than petty. Burger King could have played along — launching a competing ad on a playground, or even something from the bullies’ POV. When you play along, consumers play with you. But when you try to stop a conversation, people just keep talking — without you. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter

Great insight on consumer behavior and why approaching your messaging strategically - even as a reaction - can make a huge impact on your brand. Or not.

I love this and totally agree with Jason Feifer. Today it feels like playful humor between brands is encouraged and embraced. In fact I believe brands have become very bold in how they not only poke fun at each other, but also the consumer. There was a time when you could criticize a brand on social media and possibly get an apologetic response. Today there’s a high chance that you could make complaint about a fast food company and they will publicly and unapologetically tell you to go F#%k Yourself! 😂😂. Legit…I think it was Wendy’s. Also, follow Slim Jim for some real banter. The truth is…these are usually responses to outlandish and dramatic complaints. Bottom line, I have enjoyed watching brands coming together and embracing some witty banter. It’s playful. Not petty. What’s your favorite burn from one brand to another? Chris Kneeland I can see you enjoying this article.

"Dunkin' and Reese's Among Super Bowl 58 Ad Winners" - Highlighting the champions The Food Institute latest piece dives into what made these brands' Super Bowl ads stand out, and we're excited to share that Juniper Media had a part in the conversation!    While we're thrilled about the shoutout, the article itself is a must-read for anyone fascinated by the magic of marketing during one of sports' biggest nights. Curious about the strategies that won the Super Bowl ad game? Check it out here: https://lnkd.in/eiizcEK6 Let's get the conversation going - what were your favorite ads this year? #JuniperMedia #MarketingMagic #ReadTheInsights #SuperBowlAds

THE RESURRECTION IS HERE Not that one, but this one...Doritos resurrects ‘Crash the Super Bowl’ contest...and I'm here for it! The Apple '1984' Ad changed the Super Bowl forever and Super Bowl half time commercials have been a thing since. Some are more iconic than others...the Anheuser Busch Clydesdales, Budweiser "What's Up" frogs, Ernst & Young babies, , Pepsi's with Cindy Crawford, Wendy's "Where's the Beef?" and the list goes on and on. As a tween-ager and as a teenager, a bag of Doritos, a Snickers bar, and a Pepsi was my favorite go to snack combo. I don't eat Doritos as often as I used to but they are still a great go to snack for the Super Bowl. Plus, I am still a fan of the brand so I'm personally excited to see this campaign make a return. Reasons I love Crash the Super Bowl Contest 💥 It's competition at it's best. 💥 It's creativity at it's finest. 💥 It's inclusive by inviting consumers, creatives, and fans to take their best shot. 💥 Those that make the cut are pretty hilarious and definitely memorable (I still can think of a few off top). 💥 Who doesn't want to win a million dollars? So, I welcome the resurrection and it'll be cool to see the creative, imaginative, and innovative ideas after an eight year hiatus. Thanks Pepsi and Frito Lay for bringing back the Doritios Crash the Super Bowl contest! hashtag#SuperBowl hashtag#SuperBowlLIX hashtag#SuperBowlNOLA hashtag#SuperBowlHalftime hashtag#CrashtheSuperBowl hashtag#SportsBranding hashtag#SportsMarketing hashtag#SportsSponsorship

How Burger King Mastered Unique Advertising? Burger King used a unique marketing technique: Instead of just saying their burgers are the best, they praised McDonald's fries. The strategy: Burger King admitted McDonald's fries are better but said their own burgers are next-level. Why it worked: This honesty made people trust Burger King more because they weren't just bragging. The result: People were encouraged to buy fries from McDonald's but get burgers from Burger King. Clever advertising: It was a smart way to grab attention and increase their burger sales by standing out from regular ads.

Anyone who has bought/ordered lunch for colleagues in an office would be able to relate to this McDonald's ad from Austria (agency: DDB Vienna) 😁 I have - a LOT! During my 5-year stint at Ogilvy. The ensuing money collection used to be a bigger chore than the ordering itself! In this ad, one of the employees takes the order for his colleagues and heads to the nearby McDonald's store to buy those items for everyone's lunch. The reason the otherwise-simple ad made me sit through its entirety was to know what happens in the end... to that one colleague who wasn't in the room while the orders were being collected! But McDonald's doesn't advertise food-ordering in this ad. I wonder why. An employee heading to the physical store and buying for everyone seems a tad outdated in these days ordering in food via third-party apps, and in the backdrop of McDonald's itself advertising their app (for ordering food) a lot! #advertising #marketing #food

Imagine turning on your TV or scrolling through your feed and seeing Burger King announce a Left-Handed Whopper. Or Whopper-flavored toothpaste? The Chocolate Whopper? These are some of the most ingenious April Fools' pranks in BK advertising history. Burger Kings took a leap into the absurd, not just to pull a prank but to achieve something far greater. They captured our attention, made us laugh, and most importantly, made us remember. Behind these pranks lies a masterclass in creativity and risk-taking. BK stepped out of the traditional advertising playbook, engaging their audience through humor and surprise. They leveraged the element of shock to create memorable experiences, forging a stronger emotional connection with their consumers. It's not just about the laughs. These pranks showcased Burger King's personality, humanizing them in a way that traditional advertising seldom does. They remind us that at the heart of effective marketing lies the ability to tell a story that resonates, even if it's just for laughs. Let's hear your most memorable April Fools' ad campaign or how you think humor could play a role in marketing. Drop a comment below or share this post to keep the conversation going! #AprilFools #BK

My two cents on the Burger King ad debate (So, what’s the big deal?) Burger King’s been all over my feed lately, and in true LinkedIn fashion, I thought I’d throw in my two cents. Honestly? I don’t see the issue with the ad. Did it make me feel a little gross, sure. But… I get it. Healthy choices matter. But is one burger really going to tip the scale? A breast milk Whopper doesn’t sound as bad as an umbilical cord buffet. (Not a doctor) As someone who has brought two little humans into the world The last thing I wanted was to run out for a burger... But I did have WAY too many custard creams. The point of ads is to get people talking, and on that front, they nailed it. Good or bad, it’s all part of the game now. ➡ Can we indulge after giving birth? Absolutely. After months of sharing your body with a tiny human, I say treat yourself! ➡ Is this ad sending new mums rushing to Burger King? Probably not. But it’s sparking some important conversations. ➡ Do I think there are better ways to deliver the message? Yes! Grubhub managed the same message, just with a bit more finesse. It’s all subjective. What works for me might not work for you, and that’s fine. I’m curious though... What’s your take on it? 👇 ------------------------------------------------------------------------- Are you an author struggling with marketing, publishing, branding and positioning your book? I'm starting a community. Go to my featured section to join now. But hurry because it won't be free forever!