OMD reposted this
What do toasters have to do with transparency and standards in online advertising? According to Ben Hovaness, Chief Media Officer at OMD Worldwide, quite a bit! 🔌🍞 In this week’s episode of AdExchanger Talks 🎙️, Ben explains how trusting companies to follow a set of standards—just like trusting a toaster to not burst into flames—can simplify transparency in the online ad ecosystem 🔒. Ben shares insights on the Council on Accountability and Standards in Advertising (CASA), a project launched by OMD to create clear, simple standards for ad auctions, retail media, and more 🔑. He also discusses upcoming ad auction standards and tips on evaluating AI-powered ad tools 🤖. 🎧 Listen now: https://lnkd.in/gR27sCtv
Interesting analogy!