Ogilvy UK’s Post

Coca-Cola’s latest campaign for the 2024 Paris Summer Olympics is all about unity and inclusivity. As we gear up for the Games, Coca-Cola’s approach offers a valuable lesson for other beverage brands: Embrace the power of emotional connections. Small, thoughtful moments can create a huge impact. Whether it’s through unique packaging, interactive events, or heartwarming stories, creating a sense of unity and joy can significantly boost brand affinity. Discover more about Coca-Cola’s inspiring campaign: https://hubs.li/Q02HFC1h0 #CocaCola #Olympics2024 #BrandStrategy #MarketingTips #EmotionalConnection #Unity #Innovation #BeverageMarketing #CreativeCampaign

Chapter 2 of Backlash's Future of Sport report has landed 🏂 Created by TBWA's cultural intelligence unit Backslash and creative agency Dark Horses, The Future of Sport unpacks the major forces that are upending tradition in sport. In our second chapter, we explore how and why expressions of fandom are evolving, offering guiding principles for brands looking to make an impact. Download the report - https://lnkd.in/gAhMkvtk #FutureOfSport #TheDisruptionCompany #Sports #Paris2024

Unilever Personal Care brand’s sponsorship of FIFA 2023’s Women’s World Cup(TM) has been a win-win for brand growth and bringing more women to the game. The goal for both sides was to take sponsorship beyond a logo on a shirt to have it at the core of brand innovations, advertising and purpose. Tournament highlights include: ➡️ Global scale that put our brands in front of 2 billion viewers across 32 countries ➡️ Engaging digital content in Roblox’s and on TikTok that saw #Rexona used on social 55 million times in just 30 days ➡️ Brands driving systemic change in attitudes to women’s football and the numbers who play it Discover more about this winning partnership here: https://lnkd.in/dq4ZfDaF #Unilever #Uniquelyunilever #FIFAWWC

The diversity #brands are bringing to their #marketing plans as #paris24olympics partners is eye opening. For Visa, the mix includes Louvre music concerts broadcast in Roblox + athletes as #creators. For Cadbury, it's #AI-powered posters of sporting and unsung heroes. Over at NRMA Insurance, a first-time Olympics play sees it harnessing 70-plus Nine broadcast channels integrated into a simultaneous reach-personalisation play. For Old El Paso Says “Cheese!” it's all about making Good noise with ambassadors and mealkits. But even with the dynamic toolbox of tactics in play this year, marketers are all singing from the same hymn sheet when it comes to seeking opportunities that inspire community, authentic human connection, positive values and virtuous brand storytelling over pure sales targets. We take a dive into the marketing plans of four very different, well-known brands in Australia lining up alongside the sporting tournament to find out why they’re backing the games and what ROI they’re looking to achieve: https://lnkd.in/eiZRDeXY #creatoreconomy #marketingstrategy #marketing #sportsmarketing

Future of Sport Chapter 2 is now LIVE! 🎾🏏🥊 Created by TBWA’s cultural intelligence unit Backslash and creative agency Dark Horses, The Future of Sport unpacks the major forces that are upending tradition in sport. In chapter 2, they explore how and why expressions of fandom are evolving. 👥 But before we look at the innovations that are changing fandom, we must first understand the human behaviors that won’t change: a sense of shared fiction, reverence for athletic heroes, and the need for social identity. Download the report at backslash.com to learn why future strategies should be rooted in these fundamental motives of fandom to have true staying power. #FutureOfSport #TheDisruptionCompany #Sports #Paris2024

MARK YOUR CALENDARS! 🗓️ You don't want to miss this amazing conversation between Lara Krug and Jennifer Halloran moderated by our very own Julie Andreeff Jensen! SPORT BEACH 2024 will be one for the books! 🏆 #SportBeach #WomenInSports #SportLeaders #JasperAdvisors

Given the inflextion point on fan support for the 2023 Women's World Cup, are brands making the most of the advertising opportunity? Tia Foreman, Ipsos researcher and left back for Fulham Football Club, explores how brands might be missing a trick for MediaCat Magazine: https://lnkd.in/dAiqJ3bG Four key takeaways: 1. Broadcaster vs. brand creative has dominated 2. Male stars and fandom still cast a long shadow 3. The chance to go big at the start of the tournament hasn't been fully embraced 4. Is there too much soapbox and not enough excitement? Fandom and energy are critical to successful sports sponsorships, regardless of who is on the pitch. #WomensWorldCup #advertising #sportssponsorship

Given the inflextion point on fan support for the 2023 Women's World Cup, are brands making the most of the advertising opportunity? Tia Foreman, Ipsos researcher and left back for Fulham Football Club, explores how brands might be missing a trick for MediaCat Magazine: https://lnkd.in/dqnfuZwX Four key takeaways: 1. Broadcaster vs. brand creative has dominated 2. Male stars and fandom still cast a long shadow 3. The chance to go big at the start of the tournament hasn't been fully embraced 4. Is there too much soapbox and not enough excitement? Fandom and energy are critical to successful sports sponsorships, regardless of who is on the pitch. #WomensWorldCup #advertising #sportssponsorship

Given the inflextion point on fan support for the 2023 Women's World Cup, are brands making the most of the advertising opportunity? Tia Foreman, Ipsos researcher and left back for Fulham Football Club, explores how brands might be missing a trick for MediaCat Magazine: https://lnkd.in/evY8_Cke Four key takeaways: 1. Broadcaster vs. brand creative has dominated 2. Male stars and fandom still cast a long shadow 3. The chance to go big at the start of the tournament hasn't been fully embraced 4. Is there too much soapbox and not enough excitement? Fandom and energy are critical to successful sports sponsorships, regardless of who is on the pitch. #WomensWorldCup #advertising #sportssponsorship

🚀 Unveiling Fusion Latina's Method for Exceptional Brand Engagement! At Fusion Latina, we've harnessed the unifying power of fútbol to create authentic connections with the vibrant Hispanic consumer community while sculpting experiential activations that beautifully encapsulate your brand's identity. Our method unfolds in seven harmonious steps, ensuring an unforgettable journey for both brands and audiences. Fusion Latina's unique power lies in the fútbol-driven connections we foster. We open the doors for brands to leverage our extensive network of Hispanic leagues and tournaments nationwide, creating a tapestry of unity that spans across cities and states. It's not just about marketing; it's about becoming a part of the vibrant fabric of Hispanic communities. We invite you to connect with us today to ignite your brand's remarkable journey with Fusion Latina. Let's forge authentic connections, create extraordinary experiences, and unite communities through the passion of fútbol! 🔥⚽ #FusionLatina #BrandEngagement #HispanicMarket #PowerOfFútbol