Ogilvy UK’s Post

Coca-Cola has launched ‘it’s magic when the world comes together,’ a new brand campaign for the Olympic and Paralympic Games Paris 2024. Developed by WPP Open X led by Ogilvy and supported by EssenceMediacom, VML and Hogarth, the campaign celebrates the ‘Real Magic’ of human connection, inclusivity, cross-cultural connection and the collective power of sport to unify people and celebrate their differences. Watch the TV ad and read some of the coverage, links in the comments. Congratulations to everyone at The Coca-Cola Company and WPP Open X who was involved in creating this great campaign. #Paris2024 #RealMagic #TCCC #WPPOpenX #BorderlessCreativity

The planet's biggest behavioural science festival, Nudgestock 2024, is here. Livestreaming all day. Click the link in the comments. Let's go 🚀⏰ #Nudgestock2024

Awesome afternoon hosting the New Blood Portfolio Reviews with the legendary D&AD, led by our very own Andre (Dede) Laurentino. We welcomed the next generation of creative superstars into the agency, each having the opportunity to talk through their portfolios and get advice from the biggest brains in the industry. #newblood24 #newcreatives #creativeinsights #newblood #creativetalks #creativeindustry #newcreatives #emergingcreatives #creativecommunity

ONE DAY TO GO until Nudgestock 2024, the world’s biggest festival of creativity and behavioural science. Join our besci legend Rory Sutherland and eight other leading authorities across marketing, psychology, neuroscience and behavioural economics. This year, we are exploring the psychology of time. Watch the free livestream here: https://bit.ly/3VUiXr3 See the link in the comments for our world-class agenda for the day. #Nudgestock2024 | Ogilvy | Ogilvy Consulting | WPP | MAD//FEST

With Pride Month 2024 coming to a close, we’re thrilled to announce that Lucy Avent-Wells and Matt Smith are joining Ellen Batty as co-chairs for Ogilvy’s LGBTQ+ network PROUD. Picking up the baton from Katrina Hedditch and Sam Johnson, the supergroup will take the reins in bringing Ogilvy’s LGBTQ+ community together, acting as an advisory board for clients and colleagues, and championing progress in our wider industry. Lets go! Ellen Batty: “I am thrilled to be welcoming Matt and Lucy to the team as fellow co-chairs. Their passion and expertise will be instrumental in all that we do, undoubtedly driving our efforts to new heights. This marks an exciting new chapter for PROUD and I look forward to working together." Matt Smith and Lucy Avent-Wells: "We are very excited to take on our new roles as PROUD co-chairs, trying to fill the big boots being left by the extremely talented Sam and Katrina, whose hard work has developed PROUD into the community it is today. We want to continue their mission, keeping PROUD as an open and inclusive community for those who identify as LGBTQIA+ within our agency, as well as a creative and strategic advisory board for colleagues and clients alike. "We also want to ensure all of our colleagues feel they have a safe space and available contacts for any and all questions they may have - we really want everyone, both inside and outside the community to know there’s an open door and a group of people who will do whatever they can to help, no matter what." #pride2024 #pridemonth

SOLD OUT. That’s how you do it. Now less than a week and a half to go until Nudgestock, the world’s biggest festival for consumer behaviour and creativity, takes over the Old Truman Brewery in Shoreditch.   Didn’t get a ticket? We’ll be livestreaming the entire day totally free of charge. You can register here: https://bit.ly/3VUiXr3 See the link in the comments for our world-class agenda for the day. #Nudgestock2024 | Rory Sutherland | Ogilvy | Ogilvy Consulting | WPP | MAD//FEST

Yesterday, we marked what would have been our Founder, David Ogilvy’s, 113th birthday. Often celebrated as “The Father of Advertising”, Ogilvy was a true pioneer of our industry whose immense legacy is still felt today.   "If each of us hires people who are bigger than we are, we shall become a company of giants." - David Ogilvy   Happy Birthday David!🎂 #OgilvyCannes #CannesLions2024 #DO113

Ogilvy is named Network of the Year at Cannes Lions International Festival of Creativity! An incredible accomplishment. Network of the Year at Cannes is a team victory. Thirty-six offices contributed to our overall haul of 75 Lions: 4 Grand Prix, 1 Titanium, 11 Gold, 16 Silver and 43 Bronze as well as 157 shortlists. Congratulations to everyone across Ogilvy for their contribution to this wonderful achievement. We are also immensely proud that our work contributed to WPP claiming Holding Company of the Year honour and The Coca-Cola Company being named Brand of the Year. In addition, one of our long-standing client partners Unilever was honoured as the Marketer of the Year. We can’t do our best work without our relationships with our brave clients. “Our industry moves forward when we all come together to celebrate and champion the undeniable impact that creativity can have on our clients’ businesses and the communities we live in. I am incredibly gratified that collectively as an industry we proved that creativity always wins.” Devika Bulchandani, Global CEO, Ogilvy. “Great agencies are made by brave clients and passionate people who relentlessly pursue creative ideas that change the world and solve big business problems. It takes trust, collaboration, and partnership. We could not be prouder of Ogilvy’s global network for demonstrating that. We are deeply grateful to each person and each client, without whom we are nothing. This is for you.” Liz Taylor, Global Chief Creative Officer. #BorderlessCreativity (see link in the comments for the full story)

GOLD for Creative Effectiveness for our Dove #TurnYourBack campaign at Cannes Lions International Festival of Creativity. What a result! Turned around in six days, within hours the campaign become a global phenomenon, even reaching The Oscar's red carpet. This is the definition of earned-first creativity. The future of advertising. Watch the Turn Your Back case study, see link in the comments. Congratulations to Daniel Fisher and the entire team both at Ogilvy UK and our partners at DAVID Madrid, and of course to our incredible clients Alessandro Manfredi and Firdaous El Honsali. What a night! #BorderlessCreativity Daniel Fisher, Global ECD, Ogilvy: “Turn Your Back was created in six days - from brief to going live. The magic happens when our capabilities and global network collaborate. The intensity of the experience brought back memories of ‘Courage is Beautiful.’ Like that work, Turn Your Back is hugely timely and important, and I am so proud it has made similar positive impact. Filters like Bold Glamour might feel like a bit of fun but they are potent tools that are destroying the self-esteem of millions of young girls.”