Ogilvy UK’s Post

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

The Ogilvy Way: 7 Rules for Creative Success in Business Ever wonder how David Ogilvy built one of the world's largest ad agencies without an MBA? Here's the secret sauce that made him the "Father of Advertising": 1. Wed the novel to the familiar 2. Stay small(ish) to stay mighty 3. Keep your hand on the creative tiller 4. Avoid decision by committee 5. Embrace constraints to boost creativity 6. Stay hungry, even when successful 7. Aim for immortality, not mediocrity Remember: "The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying." Success isn't about scaling endlessly. It's about maintaining quality and creative fire. Want to dive deeper into Ogilvy's wisdom? Check out the full article on AoM: https://lnkd.in/ekeXB6Z9

I have a love-hate relationship with advertising and marketing. That feeling about Commercial Creativity is never closer to the surface than at this time of the year, when Cannes Lions International Festival of Creativity comes around again. By Commercial Creativity I mean the loosely defined name given to a group of activities from the marketing function in a business, to those who help those marketers do what they need to do, the advertising, media and branding agencies and everything in between. I was for a long time of this world: Chief Strategy Officer of EMEA, Global EXCO, Global Creative Council for the then named Y&R - VMLY&R (and now VML!) and then Chief Marketing Officer for the United Nations World Food Programme. I did lots of things in those roles, some of those are still part of my life, but they are no longer all of my life. This is an exploration of the good, bad and ugly of the industry, the importance of metas and what you might do if you want to try something different. (A shorter version of this was first published by my friends and colleagues at BeenThereDoneThat - thank you. David Alberts, Nikki Crumpton and Marielle Kouroushi-Phillips). Saïd Business School, University of Oxford #marketing #branding #advertising #careers #personaldevelopment #growth

Ogilvy announces new leadership for Ogilvy One

🌟 Join the Rising Stars Program at BBDO Asia! 🌟 Are you ready to shine as a rising star in the marketing world? Look no further than the BBDO Asia Rising Stars Program! 🚀 Our exclusive program is about nurturing top talent from the BBDO Asia network, providing them with an incredible opportunity to learn and grow in various marketing disciplines while gaining invaluable teamwork experience. 🌐🤝 BBDO Asia recognizes the importance of providing inspiration and mentorship to our top talent. Our goal is to empower them to return as confident, enthusiastic, and loyal BBDO ambassadors who are truly "plugged in" to our global network. 🌏🔌 Tomorrow, Guan Hin Tay, our Creative Chairman, will lead a session on "How to Present Well" because we understand the power of effective communication. Whether in internal meetings or client presentations, we want you to be more than just a voiceover in a PowerPoint presentation. 🗣️💼 When we present well, we: 🌟 Establish credibility  🌟 Enhance persuasion  🌟 Build strong relationships Maya Angelou once said, "Speak not just to be heard but to inspire and awaken the hearts of those who listen." 🗝️💬 So, if you're one of the Rising Stars in BBDO, we can't wait to see you tomorrow! Let's embark on this journey together and reach for the stars! BBDO Worldwide BBDO Singapore BBDO Asia 🌠🚀 #BBDO #RisingStars #MarketingMastery

Result. Ad Age names Ogilvy Global Agency Network of the Year 2024. E.J. Schultz, their iconic news editor says: "Ogilvy has effectively broken down barriers between its 131 offices in 93 countries and multiple practice areas to emerge as one of the most consistent performers inside WPP. Ogilvy grew revenue last year, according to WPP’s recently released full-year results, bucking sluggish growth trends afflicting other creative agencies. While Ogilvy did not reveal specific figures, WPP CEO Mark Read has repeatedly heaped praise on the agency, including during a third-quarter earnings call last October when he cited Ogilvy’s “creative rejuvenation” as sparking what he described at the time as 3% to 4% growth." "You cannot underestimate the power when 15,000 people are all marching to the same beat,” said Ogilvy Global CEO Devika Bulchandani, who has prioritized what she described as the network’s “foundations,” including putting “an intense focus” on its creative product."  Read the full article, link in the comments. #borderlesscreativity

Thanks, Aian, for allowing me to share my thoughts on the use of AI in marketing/advertising to your followers. Headline to future creative practitioners: learn it, master it, be an AI pilot... but, in the short term, watch out for prevailing biases, copyright issues, and confidentiality problems.

Absolutely love this 🫶🏼 It's what effective planning is all about. Really getting under the skin of what makes different people tick. Delving deeper past statistics and demographics into people's challenges, motivations and beliefs. When was the last time you dug deep into what your customers' lives are like and positioned your product or service to really speak to them? Taking the time to do this can turbocharge your results. I'd love to talk to you about how.