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Is “Immersive” the future of communications?    Find out how 'Michael CeraVe' from WPP Onefluence, led by Ogilvy PR, challenged the idea of what “integrated” means & provided a blueprint for a new approach to PR-led marketing in an earned-first world.   PRovoke Media explores six ways the “Michael CeraVe” campaign shows marketers a possible future: https://bit.ly/4cXrOxV

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Rohen R Murari

Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.

3mo

Ogilvy and WPP, The "Michael CeraVe" campaign from WPP Onefluence, led by Ogilvy PR, is a game-changer in how brands communicate. It redefines "integrated" by focusing on earned-first strategies, showing a path forward in PR-led marketing. This approach not only captivates but also educates audiences, blending creativity with strategic thinking. Paul Holmes of PROVOKE MEDIA rightly points out its blueprint for the future of communications, emphasizing immersion as key. It's a reminder that effective marketing isn't just about reaching audiences but engaging them deeply, fostering connections that resonate beyond traditional methods. This campaign inspires marketers to embrace innovation and authenticity, promising a future where every interaction counts.

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Insightful! Somewhere deep down each one of us genuinely associates with such campaigns.

well, dream scenario thaught all of us a few things about Cera and branding :)

Truly historic. Game changing.

Ogilvy and Ogily alum nailing it for CeraVe. Love this Adam Kornblum

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Wendy Kiesewetter

Design + Communications 🩵Connection 💛Creativity 🧡Enthusiasm

3mo

Love, love, love this

Henry Mbwille

Marketing | Creative | Branding | Intelligence | Technology

3mo

Useful tips

Alicia Tricas Vera

Siemens and NEFF Brand Manager en BSH Electrodomésticos España, S.A.

3mo

Love this

Mona Dethe

Brand Marketing & Communications Professional | 2 Decades of Expertise | 14+ Years in Media/Events & Entertainment | Entrepreneurial Mindset | Proud #Cybagian!

3mo

Super Interesting 😎

Pankaj Vishwakarma

Assistant General Manager | Graphics/Multimedia Department | Emcure Pharmaceuticals Limited

3mo

I agree!!

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