Is “Immersive” the future of communications? Find out how 'Michael CeraVe' from WPP Onefluence, led by Ogilvy PR, challenged the idea of what “integrated” means & provided a blueprint for a new approach to PR-led marketing in an earned-first world. PRovoke Media explores six ways the “Michael CeraVe” campaign shows marketers a possible future: https://bit.ly/4cXrOxV
Insightful! Somewhere deep down each one of us genuinely associates with such campaigns.
well, dream scenario thaught all of us a few things about Cera and branding :)
Truly historic. Game changing.
Ogilvy and Ogily alum nailing it for CeraVe. Love this Adam Kornblum
Love, love, love this
Useful tips
Love this
Super Interesting 😎
I agree!!
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3moOgilvy and WPP, The "Michael CeraVe" campaign from WPP Onefluence, led by Ogilvy PR, is a game-changer in how brands communicate. It redefines "integrated" by focusing on earned-first strategies, showing a path forward in PR-led marketing. This approach not only captivates but also educates audiences, blending creativity with strategic thinking. Paul Holmes of PROVOKE MEDIA rightly points out its blueprint for the future of communications, emphasizing immersion as key. It's a reminder that effective marketing isn't just about reaching audiences but engaging them deeply, fostering connections that resonate beyond traditional methods. This campaign inspires marketers to embrace innovation and authenticity, promising a future where every interaction counts.