Got an athlete in the making? Lucky you're with AAMI! Just in time for a big global sporting event, a new campaign from Ogilvy Australia captures the charming chaos that can be unleashed when kids' aspirations exceed their skills. More via LBBonline - Little Black Book: https://okt.to/3QkMxF
Love it!
Jamie Putman
3w
Brilliant
And I didn't see it coming! Brilliant.
A heartfelt ad - Ogilvy!!
The shift from quiet determination to hilarity was great, and very sincere. The writers behind this definitely have kids! Bravo on a positive message told warmly and with heart ❤️
Brilliant, I remembered how many things I broke at home when I was a child 😅
perfectly!
Vicky Kwan
3w
It's a lovely and touching campaign! 奧美
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3wOgilvy and Ogilvy Australia, The campaign by AAMI through Ogilvy Australia beautifully captures the joyful chaos of kids chasing their athletic dreams. It's a reminder that ambition and enthusiasm often outweigh skill, resonating deeply with anyone who has witnessed the determination of young athletes. The emotional connection portrayed is both relatable and heartwarming, reminding us of the pure joy found in pursuing our passions, no matter the outcome. AAMI's initiative not only entertains but also inspires, showcasing the importance of supporting youthful aspirations with empathy and encouragement. It's a testament to the human spirit and the power of belief in oneself, making it a truly motivational watch for all.