Ogilvy’s Post

"Spotlight On" Public Television offers a unique nationwide visibility opportunity, extending an invitation to Directors of Marketing, Communications, and Advertising across all industries. Celebrate 30 years of unparalleled exposure through educational short programs aired on PBS affiliates, reaching over 3 million viewers nationwide. 🌟 With "Spotlight On," your message is guaranteed at least 500 national airings, historically achieving 700 to 900 broadcasts, 40-60% during prime time. This is your chance to feature alongside esteemed organizations like Disney Corporation, Ecotourism in American Samoa, and NASA. Our segments are meticulously crafted to inform and educate, leveraging the most trustworthy medium in the nation. 📺 For a comprehensive cost of $33,000, encompass all associated costs, including scripting, production, and digital compression. Your segment also gains digital visibility, perfect for website features, conventions, and social media promotion. With potential for extended airtime, the investment translates to significant national exposure. 🚀 Join the ranks of well-recognized national associations, government agencies, institutes, societies, and Fortune 500 companies in leveraging this exclusive platform. Visit www.trivue.org for examples of our transformative work. Interested in making a national impact on Public Television? Let's explore this extraordinary opportunity together. 🌐 #PublicTelevision #SpotlightOn #EducationalProgramming #NationalVisibility #MarketingOpportunity #CommunicationsExcellence #AdvertisingInnovation #PBS #Fortune500

What sparks a smarter conversation? Let’s start with another question, why should you care? Easy. Good earned communications, like any marketing, should be designed to illicit a response from your audience. To do that, you have to get them involved. The smartest conversations breed buy-in, build communities and create life in a brand. Meet COMMPRESS: a jazzed-up, refocused, all-round inbox-worthy newsletter from SKMG examining the conversation behind the biggest conversations in culture, business and current affairs to answer one question (it’s at the top of this post). We’re covering Creed, breaking down Beckham, questioning QANTAS, vetting Vonnegut, and picking apart K-pop. But Optus we’re leaving alone... you’ve already read enough on that one.    Don’t miss a beat, sign up here: http://eepurl.com/iDu2dQ

❤ Acting with empathy is about demonstrating you're a part of something bigger. 🌍 Discover how some brands are using ad spend to fuel environmental campaigns that align with their values. A very original and unique way to demonstrate empathy, endorsing shared values with consumers and driving positive change. 🌿🌟 Learn how Ipsos can help brands make powerful connections and have a positive impact on people’s lives by shaping Expectations, integrating Context, and acting with Empathy 👉 https://lnkd.in/eEX72Fp5 #Sustainability #Brand Purpose #EnvironmentalCampaigns

Here's a good little (or quite big) metaphor for the purpose age. The notional public realm of Euston Station has been redesigned to create a massive private advertising platform, in the place where the departures/arrivals used to be. The first advertiser on the presumably energy-draining billboard now seeks to 'educate commuters' about energy use, in the place that used to educate them about which platform to go to. It's not Saatchi & Saatchi's fault that this new medium is now available; it's not OVO's fault that Network Rail created the billboard; it's not even Network Rail's fault that the money-making incentives all line up this way. But advertisers should be more self-aware about whether it's their place to 'educate' anyone, especially in this invasive context. Instead, they keep mounting the soapbox and getting out the loud hailer. And that's purpose's fault. Because it keeps pushing brands that way: the public must be educated! Meanwhile, the public are staring at the little departure screens, wondering why their trains are so late and why Avanti West Coast's dividends are so high. #purpose #brandpurpose #ovoenergy #theroadtohell #thoughtsonwriting

❤ Acting with empathy is about demonstrating you're a part of something bigger. 🌍 Discover how some brands are using ad spend to fuel environmental campaigns that align with their values. A very original and unique way to demonstrate empathy, endorsing shared values with consumers and driving positive change. 🌿🌟 Learn how Ipsos can help brands make powerful connections and have a positive impact on people’s lives by shaping Expectations, integrating Context, and acting with Empathy 👉 https://lnkd.in/erT-7drZ #Sustainability #Brand Purpose #EnvironmentalCampaigns

Change is inevitable. Never in the history of media, data and technology have we seen such rapid advancement in this change than over the past 24 months. These three once very separate streams are at a point of natural convergence. This has resulted in a step change in how we gear for the data-informed consumer-centric future. In this first instalment, WPP's video Series The Mechanisms that Matter takes a look at what this change looks like for media agencies. #growfearless

If you want to transform how you work with your agency partners than watch this. This series of short films explain how some of the smartest brands in the world are reinventing their operating models to transform the work they do with their agencies. Wavemaker's Anna Hickey and MediaSense's Ryan Kangisser kickstart the discussion.... #positiveprovocation #growfearless

When newspapers make mistakes, editors write corrections. When businesses make mistakes, CEO's write apologies. Don't regret the error. Learn from both the challenges and apologies of Kyte Baby, Boeing, Meta, and Air Canada in this month's edition of CEO Apologies. #SoSoSorry #PR #Marketing #crisiscommunications

X Continues To Entice Media Speculation With Unconventional Comms Approach Much of the speculation around X could be addressed by an official comms team. But maybe that’s part of the plan.  via socialmediatoday.com #socialmedia #digitalmarketing

Beyoncé breaks the internet, but can she break the network? Ogilvy, Verizon and Beyoncé collaborated to create “Can’t B Broken” and put the Verizon network to the test in the biggest way possible. On the biggest stage. With the biggest icon there is. Find out more about the #WPPSuperBowl work and see the full round-up here 👉 https://bit.ly/48aha4e #SuperBowl #SuperBowlLVIII