Nordstrom’s Post

Great concept, well executed:

"We have a track record of 20 years as a brand, and we don't take it for granted. This is a highly competitive industry, but we stay true to the clarity of our purpose and the clarity of our promise. Diamonds are here to stay. And we hope to continue to inspire the industry around bold and responsible sourcing," stated Pam Catlett, Senior Vice President of Brand, Marketing, and Retail Experience at Brilliant Earth, adding that "whatever path you choose, whether it's lab-grown or natural diamond, you have confidence [with Brilliant Earth] that you're going to have the best possible choice as it relates to a responsibility, sustainability, and purpose." Read more about how Brilliant Earth is using retail to lead in sustainable fine jewelry in the linked article below!

Tommy Hilfiger just hosted an iconic fashion week showdown on a former Staten Island Ferry boat 🚢, and it's a masterclass in strategic thinking and bold innovation! Imagine this: blending nautical themes with NYC landmarks and live music to create a memorable, buzz-worthy event. At first glance, it may seem like just another flashy marketing move. But let’s break down the strategy: 1️⃣ **Unexpected Venues Captivate Audiences:** In a world saturated with conventional runway shows, unique venues make a massive difference. Think about how you can apply this to your next project. Is there an unconventional setting that will elevate your product, service, or message? 2️⃣ **Leverage Cultures and Icons:** By tying in the iconic NYC and maritime elements, Tommy Hilfiger resonates with the audience on deeper cultural levels. How can you incorporate local or cultural elements into your strategy to enhance connection? 3️⃣ **Layered Experiences:** The event wasn’t just a runway show; it was an experience with live music, creating multi-sensory engagement. Whenever you plan your next meeting, product demo, or presentation, consider how you can engage multiple senses to leave a lasting impression. Challenge: Think of an upcoming project and brainstorm how you can make it unexpectedly memorable. Share your ideas in the comments! ✨ Elevate your strategy and see the extraordinary unfold. #FashionWeek #Innovation #StrategicThinking #BusinessGrowth #TommyHilfiger

IS THE GAP BACK? Heritage brands often struggle to balance staying true to their past and being relevant today. This Gap ad shows no signs of that struggle. In a fresh new way, Gap's brand equity and modernity dance beautifully. On display is old charm, current character, and more: What’s old: 👉 Gap is known for its basics. 👉 Gap had iconic dance ads before anyone. 👉 Gap went minimal clean color ways before most. What’s new: 👉 The dance moves, very TikTok friendly. 👉 The music of the moment and Tyla. 👉 The modern cinematic edge. 👉 The handheld shot-on-an-iPhone feel. 👉 The cutdown teaser dropped weeks before. What’s both: 👉 Today, what’s old is new. 👉 Linen is a spring hero that fashion houses are leaning into. 👉 Simple stories, for hopefully simpler times. 👉 Gap saying, boldly, authentically, “Look, we’re back.” Personally, this is a great reintroduction to Gap. Bravo Richard Dickson and team, can't wait to see what's next from them. I’d love to hear what you think. ➡ Can new creative director Zach Posen make it happen? ➡ Is Richard Dickson and team already hitting full stride? ➡ Are you back shopping Gap? Did you ever leave? 😉 #life #work #brand We Are Bill

John Fluevog Shoes definitely got the memo. 📝 There was a time when retailers were worried about 'showrooming' (discover in-store/buy online) and discouraged in-store photography. 📸 Several studies have shown that 'webrooming' (discover on-line/buy in store) is actually much more common. 🛍️ The key is offering an in-store experience that gives shoppers every reason not to leave your store empty handed. 🏷️ Competitive pricing, well merchandised stores with motivated/well trained & compensated associates should contribute to that success. 📈 What are your thoughts on 'showrooming vs webrooming'? Is this still a debate even worth having in an increasingly blurring digital/physical customer journey? 🛒

Elevating Retail Standards: The Power of Attention to Detail 👕 Absolutely loving this new T-Shirt from Vans! 😎 The design is undeniably cool, and the decision to showcase it backwards for maximum impact totally makes sense. However, let's talk about the finer points. One area that could elevate the overall presentation is paying attention to those tiny but crucial details, like giving the shirt a quick iron or steam before putting it on display. Those two crease lines might seem minor, but in the world of retail and business, it's these small touches that truly make a difference. Attention to detail isn't just about aesthetics; it's a reflection of care and professionalism. It shows customers that you're invested in delivering the best experience possible. So, here's to embracing those little nuances and setting a higher standard of retail! ✨ #AttentionToDetail #RetailExcellence #VansFashion

Last year, I went shopping with my family at a popular clothing store in Brighton. As we were leaving the store (men's department), I saw something that caught my eye— this amazing Orville coat. Granted, it was in the women's section, but I decided to try it on anyway. It was so fluffy and soft, and I joked that I looked like Orville from the 1980s show with Keith Harris. I know, it might have made me look a bit like a 1970s New York pimp, but the coat was on sale for £70, down from £170. I didn't buy it, though. It's a pity because someone else must have gotten that awesome, cuddly coat for winter. You might wonder what this story has to do with business and LinkedIn. Well, I'm not sure if it does. But soon after that moment, I felt inspired to start planning a new haptic wellness brand—focused on the senses, body, and mind. Primarily as a response to my own physical and mental health inspired needs. But I wonder whether the Orville coat had a subliminal impact. This brand is finally starting to take shape, with its first steps happening at the end of this summer. It's taken some time, but it's happening. The soft, tactile experience of that Orville coat stayed with me more than I realised. It might have influenced my idea for the brand, so I’m including it in our origin story. I'll be sharing the journey of our British-based, Brighton-designed, and British-made product company, even though we have no prior production experience in this field. So as I found this memory today. I thought it was time to identify the first step in our origin story. Step 1: Orville Coat For those who remember the 1980s and Keith Harris and Orville, you might also recall Cuddles the monkey and his catchphrase, "I hate that duck." Stay tuned to see how these memories might have influenced our brand’s story too. #orville #newproductdevelopment #wellness #hapticwellness #sensory #apparel #garment #accessories #designthinking #keithharris

Our latest insights piece investigates the power of partnership - how unexpected brand collaborations such as Zara x Pantone, Travis Scott x McDonald’s and Pokémon x Van Gough Museum created surprising success. Discover the four strategic benefits that drove these groundbreaking partnerships in the link below. https://lnkd.in/ghJuJT6b #brandcollaboration  #marketingstrategy #businessinsights #creativepartnerships #brandpartnerships

Tinker Hatfield, the legendary sneaker designer behind iconic Air Jordans and Air Max. Tinker said, "It's not about you, it's about them." This quote serves as a powerful reminder to prioritize our customers and end-users in our marketing campaigns. By focusing on their needs, preferences, and experiences, we can unlock unparalleled success. Let's infuse Tinker Hatfield's spirit into our marketing endeavors and elevate the experiences we create for our customers. #TinkerHatfield #MarketingLeadership #CustomerCentricity #Creativity #Innovation #CustomerExperience #MarketingStrategy #DigitalMarketing #BrandEngagement #Inspiration #MarketingTips

At Murillo Merchandise, Calvin Klein isn't just a brand, it's a statement of sophistication at prices that won't break the bank! 💸👗 We're all about real deals, real style, and real luxury - without the fake stuff. 🚫👎 Why? Because you deserve the best without the hefty price tag. Dive into our Calvin Klein collection and experience luxury for less. 🛍️💖 Free Shipping Worldwide 🌍✈️ Share if you love #CalvinKlein, comment if you're a #LuxuryForLess believer, and tap the link to shop now! 🛒💬 #AuthenticityMatters #luxuryonabudget #luxuryforless #authenticitymatters #murillomerchandise #designerbrands #luxurylifestyle