Nicola Mendelsohn CBE’s Post

Meta Q2 2024 results are in, and it is another strong quarter for our community and business. Here are the top 5 highlights: 🌎 An estimated 3.2 billion people using at least one of our apps each day and we're seeing good year-over-year growth across Facebook, Instagram, and Threads. 💲AI is maximizing ad performance: A recent study found that European advertisers saw a 25% increase in ROAS after they adopted Advantage+ Shopping Campaigns. 🎨We’ve also seen promising early results since introducing our first Generative AI ad features — image expansion, background generation, and text generation — with more than one million advertisers using at least one of these solutions in the past month. 📈We’re improving ad delivery by adopting more sophisticated modeling techniques made possible by AI advancements like our ads ranking architecture Meta Lattice,  which continues to provide ad performance and efficiency gains. 🧵Threads is about to hit 200 million monthly actives! We're seeing deeper engagement and are making steady progress towards building another major social app  These latest results underscore how AI will significantly evolve how advertisers use our platforms in some exciting ways — from generating creative, to how they reach consumers and engage with them at scale. The future looks bright and, as always, I am so proud of our teams who push this important work forward, and our partners and clients from in EMEA who trust our people and platforms to deliver on their business goals. #Meta #Q2Results #AI #Advertising #SocialMedia #Threads

Now that it’s 2024 and things are a little calmer on the personal front, I think it’s time for my posting habit to return. 😁 This year, I am especially interested in a couple of trends that I think will be changing how marketers and business in general think about connecting to consumers: 1) The integration of #AI and Machine Learning with Media Strategy and Buying- it may not be as sexy as generative AI, but much of the #Media ecosystem is likely to be disrupted. 2) #RetailMedia Networks provide marketers with unique data, unfortunately there are just too many of them. eMarketer ‘s Reimagining Retail had a great discussion on it this week. It’s going to be really interesting to see where this data is aggregated. 3) The evolution of Social Media as #TikTok experiments on social commerce model in the U.S. and Meta leverages some of the billions of $ it is reallocating from the metaverse and putting it into improving the performance of ads in their platforms. 4) Google is deprecating 3rd party cookies from Chrome this year, which means that marketers that rely on them will have to shift to 1st party data, or more likely, contextual or AI driven targeting. Transparency is going to be key here… otherwise we will likely see more news of ads showing up where they were not supposed to. 5) I recently read in the The Wall Street Journal Street Journal about people cutting more and more CTV subscriptions, so we are likely to see more free/cheap ad supported options. Which will likely make for some interesting developments for both programmatic media and TV networks… not to mention Amazon which has unparalleled shopper data and screens galore. 2024 is shaping up to be an interesting year

🔔 Here’s the weekly roundup of what’s been catching my eyes on here recently Ofc, I always try to spot the patterns of what’s catching my eye. This past week was a mixed bag of topics but the main theme is predicting how marketing will look in 2024 👀 1️⃣ Brittney Dorr gives some great insights of the challenges we expect to face as marketers in 2024 https://lnkd.in/eEfN_kaz 2️⃣ Aren Grimshaw also gives another overview and we’re definitely seeing some key themes in terms of cookie tracking finally making an exit towards the end of the year and the future of AI and although there is some crossover to the article above, there’s also a lot of other points so it’s worth a read  https://lnkd.in/ehK2hGKc 3️⃣ Steffen Schulz shared some not so common insights about how to start A/B tests…with A/A tests. This is something that’s often not talked about in the realm of testing but it helps us to measure how much random variance there is when we start A/B testing https://lnkd.in/eXE2YRPJ 4️⃣ Noah King provides a very easy-to-understand overview into a super complex topic which we’re all trying to figure out - how the campaign matching and delivery algorithms ACTUALLY work  https://lnkd.in/enThADf2 5️⃣ M. Faisal Haq (CIMM) goes in depth on why we should choose Meta as a marketing platform in 2024 AND what you can find in Meta. https://lnkd.in/e_kAgc-w #performancemarketing #paidsocial #metaads #performancemarketingstrategy #abtesting

Recent research (article link below) identified TikTok and generative AI as two of the most crucial trends for 2024 E-commerce. US adults spend an average of 50 minutes daily on TikTok. That's a lot of screen time that can be captured and leveraged. Specifically through TikTok, creative content can significantly boost brand visibility and consumer engagement. Retailers are also harnessing generative AI to enhance personalized shopping experiences, further driving customer satisfaction and loyalty. All of that is exactly why pirawna ( 🐐 ) is revolutionizing the game and is at the forefront of expertly capturing the TikTok-to-Amazon flow, driving remarkable growth for brands on the platform. Stay ahead of the curve by integrating TikTok and AI-driven strategies into your marketing plans because if you ain't first, you're last! Jed Rawson 🐐| btr media | Ad Advance | Cartograph | Yoda Y. | Momentum Commerce | Power Digital Marketing | VENDO | PLTFRM | Harvest Group | Quartile | Cormac McCooe | Tinuiti | Pacvue | Perpetua | Jungle Scout | Helium 10 #RetailMarketing #TikTok #GenerativeAI #MarketingTrends #Pirawna #amazon #amazonseller #amazonadvertising #amazonagency https://lnkd.in/ged29ekm

[SMK UPDATE] Meta Ads Get Holiday Upgrade As the holiday season approaches, businesses are preparing for a crucial sales period, and Meta has responded with new ad tools and features designed to boost sales both online and in-store 📈🛍️ These updates, which are particularly geared towards increasing customer engagement and conversion, offer advertisers creative new ways to reach potential customers 😄 By incorporating artificial intelligence (AI) into ad campaigns and expanding options for in-store promotions, these new tools help businesses reach customers at the right moment and with the right message 👌 Discover all the new tools and features in our latest SMK update, so you can make the most of the changes in time for the holiday season! 🎁 For all the details ➡️ https://lnkd.in/gAEcUqdV . . . #SMK #SocialMediaKnowledge #Google #AI #DigitalMarketing

If you were to ask my team, they would tell you I’m bullish that 2024 will be the "Year of Measurement" for businesses. Simply put, if you can’t understand what works and what doesn’t you’re not able to strategically allocate your investments in areas that will have the greatest ROI. We tell our advertising partners the best way to understand what’s driving ROI on Meta is with incrementality, using the gold standard of running randomized controlled trials to measure the causal impact of Meta ads above and beyond the rest of your marketing investment. A great example of how this mindset can be applied is demonstrated in a new meta-analysis. Using the "channel lift" methodology, we proved that on average advertisers misattribute 39% of total incremental conversions caused by Meta to other channels, and of those 39% misattributed conversions, 50% on average are misattributed to search channels. These learnings can allow businesses to adapt their attribution model for impact.    In a special installment of Performance Talks with Nicola Mendelsohn she gives her advice for 2024 which includes leaning into AI and robust measurement strategies. Check it out here:

**Unlocking ASC: Your Ultimate Guide to AI-Driven Shopping Campaigns** Ready to supercharge your product sales on Meta platforms? Automatic Shopping Campaigns (ASC) could revolutionize your strategy! So, what’s ASC all about? This innovative tool harnesses the power of AI to optimize your shopping campaigns automatically for peak performance. Unlike traditional methods, ASC constantly evaluates your product catalog and fine-tunes ads to connect with the most relevant audiences. **Success Tips:** 📦 **Craft a Stellar Product Catalog:** Keep it precise, current, and packed with essential details. 🎯 **Establish Clear Objectives:** Know what you aim for—whether it's soaring sales or enhanced ROI. 📈 **Track Performance Vigilantly:** Regularly review key metrics and tweak as necessary. Curious about ASC? Share your thoughts or questions in the comments! Let’s explore strategies and success together! #MetaAds #ASC #ShoppingCampaigns

Meta just shared results from our Q2 2024 Earnings! These latest results underscore how AI is evolving how advertisers use platforms - from generating creative, to how they reach consumers and engage with them at scale. I'm so proud of our teams who push this important work forward, and our partners and clients around the globe who trust our people and platforms to deliver on their business goals. Some key highlights include: 🌎 3.2 billion people use at least one of our apps each day and we're seeing good year-over-year growth across Facebook, Instagram, and Threads. 💲AI is maximising ad performance with a recent study finding that European advertisers saw a 25% increase in ROAS after they adopted Advantage+ Shopping Campaigns! 🎨We’ve also seen promising early results since introducing our first Generative AI ad features with more than one million advertisers them in the past month. 🧵Threads is about to hit 200 million monthly actives - with good engagement, we're making steady progress towards building another major social app 📈We’re improving ad delivery by adopting more sophisticated modelling techniques made possible by AI advancements which continues to provide ad performance and efficiency gains.

🚀 Exciting Updates from Google Marketing Live 2024! 🌟 In the realm of AI, Google has taken the spotlight by storm with innovative changes that will revolutionize the digital marketing landscape. 🤖📈 From AI-powered creative asset production to immersive Shopping Ads experiences, Google's latest advancements are set to redefine consumer engagement and brand visibility. 🛍️💡 Stay ahead of the curve and maximize your marketing efforts by leveraging these cutting-edge tools and features! 🚀✨ #AI #GoogleMarketingLive #DigitalMarketing #Creativity

AI Revolutionizing Retail Advertising: A Glimpse into Meta and Google’s Latest Innovations The retail advertising landscape is witnessing a transformative shift as tech giants like Meta and Google integrate artificial intelligence (AI) to enhance ad performance and user experience. Meta’s introduction of the AI Sandbox and AI enhancements to Advantage+ shopping campaigns signifies a leap towards creative and efficient ad solutions. These AI-driven tools promise to streamline ad customization, improve conversion rates, and offer new audience reach capabilities. Google isn’t far behind, with its Generative AI set to “supercharge” the shopping experience on its platform. The Search Generative Experience aims to simplify product research, providing users with accurate details and deals, all while making the search results shoppable. This AI-centric approach is not just about innovation; it’s a strategic move to capture a larger share of the booming digital retail media ad spending, which is projected to reach $61.15 billion by 2024. As these platforms evolve, they offer brands enhanced tools that promise better ad performance, potentially leading to increased ad spending and revenue growth for the platforms themselves. #AI #RetailAdvertising #DigitalMarketing #Innovation #Meta #Google